AdSubtract Remedies Microsoft Hotmail Privacy Glitch by Blocking Ad Banners.Business/Technology Editors BRAINTREE, Mass. --(BUSINESS WIRE)--July 19, 2000 67 Million Hotmail Users can Immediately Plug Data Leak that Sends their E-mail Address See Internet address. e-mail address - electronic mail address to Ad-servers interMute, Inc., developer of "AdSubtract"(TM) brand Internet privacy Internet privacy consists of privacy over the media of the Internet: the ability to control what information one reveals about oneself over the Internet, and to control who can access that information. software, today announced that by using free AdSubtract ad-blocking software, Hotmail's 67 million users can halt the data leakage of their e-mail address when receiving Hotmail HTML HTML in full HyperText Markup Language Markup language derived from SGML that is used to prepare hypertext documents. Relatively easy for nonprogrammers to master, HTML is the language used for documents on the World Wide Web. newsletters. Simply by reading these newsletters, a user's email address See Internet address. is inadvertently being revealed to third-party ad servers supplying banner ads A graphic image used on Web sites to advertise a product or service. Banner ads come in numerous sizes, but are often rectangles 460 pixels wide by 60 pixels high. Also 460 x 55 and 392 x 72 sizes are commonly used. for the newsletters. In a recent news article, Microsoft acknowledged that the problem is with core Hotmail technology and they plan to have a fix by August. However, Hotmail users can install free AdSubtract software from www.adsubtract.com, and put a stop to the leak immediately. interMute's AdSubtract software is a simple tool that helps web users' protect their privacy while on the Internet, while simultaneously speeding up their web surfing Refers to jumping from page to page on the Web. Just as in "TV channel surfing," where one clicks the remote to go from channel to channel, the hyperlink on Web pages makes it easy to jump from one page to another. , by eliminating banner ads and other undesirable web-junk. AdSubtract software also selectively blocks unwanted Internet cookies and web bugs Also called a "Web beacon," "pixel tag," "clear GIF" and "invisible GIF," it is a method for passing information from the user's computer to a third party Web site. Used in conjunction with cookies, Web bugs enable information to be gathered and tracked in the stateless environment of the , which are often used to create online profiles of users web habits. Consumers and businesses worldwide use the award-winning line of AdSubtract products to surf faster, view a less cluttered web, and protect personal information that can otherwise be gathered and used without the individual's knowledge or permission. While headlines announcing data spills have increased lately, data spills have been going on for quite a long time. Web users have just recently started to become aware of how easily their privacy is being compromised on the web. "People that are passive about their privacy will have none," said Ed English, president of interMute. "Often users of AdSubtract software say they wish they had known sooner how easy it is to stop online profilers before they get a chance to plant a cookie on their computers. We are seeing dramatic increases in the number of people using AdSubtract software. People realize their privacy is very much in jeopardy on the web -- and certainly no silver bullet No Silver Bullet - essence and accidents of software engineering is a well-known paper on software engineering written by Fred Brooks in 1986. Brooks argues that there will be no more technologies or practices that will serve as "silver bullets" and create a twofold to protect privacy is forthcoming from government legislation anytime in the near future." About interMute, Inc. interMute, Inc. develops and distributes Internet software to make the web faster, more pleasant and private. Based in Braintree, Mass., interMute's AdSubtract brand software `Subtracts the Ads' and enhances online-privacy. Recently rated five-stars by ZDNet Downloads, AdSubtract software has received numerous industry awards and accolades. For further information, visit our web site at http://www.adsubtract.com or email us at support@adsubtract.com. |
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