AdStar to Provide Los Angeles-Area Newspapers With Web-Based Classified Ad Transaction Services.Business Editors MARINA DEL REY Del Rey may refer to:
MediaNews Group-Owned Los Angeles Daily News The Daily News of Los Angeles, also known as the Los Angeles Daily News, is the second largest circulating daily newspaper of Los Angeles, California. It is published by the Los Angeles Newspaper Group, which owns eight other Southern California newspapers , San Bernardino San Bernardino, city, United States San Bernardino (săn bûr'nədē`nō), city (1990 pop. 164,164), seat of San Bernardino co., S Calif., at the foot of the San Bernardino Mts.; inc. 1854. County Sun, Long Beach Press-Telegram The Long Beach Press-Telegram is a major daily newspaper published in Long Beach, California. Tracing its history to 1897, it is currently published by the Los Angeles Newspaper Group. External links
Among Eight L.A. Newspaper Group Newspapers to Use AdStar's Service AdStar (Nasdaq:ADST ADST Association for Diplomatic Studies and Training (Arlington, Virginia) ADST Advanced Distributed Simulation Technology ADST Alexandria University Desalination Studies and Technology Center (Egypt) ) (Nasdaq:ADSTW), a leading software and application service provider for the classified advertising industry, has signed a contract with the Los Angeles Newspaper Group The Los Angeles Newspaper Group is an umbrella group of local daily newspapers published in the greater Los Angeles area by MediaNews Group. The news coverage of the newspapers are mainly local stories. (LANG), a division of MediaNews Group Not to be confused with Media General, an unrelated newspaper and TV group. MediaNews Group, based in Denver, Colorado, is one of the largest newspaper companies in the United States. , to provide Web-based classified advertising sales functionality for LANG's eight member web sites. As a result of the agreement, AdStar will power the online classified ad transaction services for LANG's newspapers, including the Inland Valley California's Inland Valley is a region that inlcudes parts of San Bernadino, and Riverside counties. As the name implies, the Inland Valley is situated on the inland side of the Santa Ana Mountains in southern California. There are few geographic boundaries to define the area. Daily Bulletin (www.dailybulletin.com), Long Beach Press-Telegram (www.presstelegram.com), Los Angeles Daily News (www.dailynews.com), Pasadena Star-News (www.pasdenastarnews.com), Redlands Daily Facts (www.redlandsdailyfacts.com), San Bernardino County Sun (www.sbsun.com), San Gabriel Valley The San Gabriel Valley is one of the principal valleys of southern California. It lies to the east of the city of Los Angeles, to the north of the Puente Hills, to the south of the San Gabriel Mountains, and to the west of the Inland Empire. Tribune (www.sgvtribune.com), and the Whittier Daily News (www.whittierdailynews.com). The combined Sunday circulation of these newspapers is more than 585,000. LANG is owned by MediaNews Group -- the seventh largest newspaper company in the United States, which publishes 50 daily newspapers and 94 non-daily publications in 12 states. "This significantly expands our relationship with MediaNews Group, as we also power the online ad transaction services for the group-owned Denver Post," said Leslie Bernhard, chief executive officer of AdStar. "We have worked hard to become the ad transaction solution for the publishing industry by providing a service that streamlines the ad placement process. We appreciate the opportunity to work with the L.A. Newspaper Group and believe that our Web-based classified ad transaction technology will help the group's newspaper members generate more ads resulting in incremental ad revenues. We're looking forward to continuing to support MediaNews Group in its Web-based classified ad sales initiatives." AdStar's technology enables advertisers to create, schedule and pay for ads online for publication in print and online. Pricing for AdStar's ASP model is based on a fixed monthly hosting fee combined with a variable per ad fee. The pricing model is intended to accommodate all sizes of newspapers. About AdStar, Inc. AdStar, based in Marina del Rey, Calif., is the leading application service provider (ASP) for the more than $20 billion classified advertising industry. AdStar turns publishers' Web sites into full-service classified ad sales channels for their print and online classified ad sections. Since 1986, AdStar has set the standard for remote ad entry software by giving advertisers the ability to place ads electronically with many of the largest newspapers in the United States Newspapers have declined in their influence and penetration into American households over the years. The U.S. does not have a national paper per se, although the influential dailies the New York Times and the Wall Street Journal are sold in most U.S. cities. . Today, AdStar's infrastructure, through its private label model, powers classified ad sales for many of the largest newspapers in the United States and the Newspaper Association of America's bonafideclassifieds.com, where ads can be placed in more than 120 newspapers. Forward-Looking Statements This release contains forward-looking statements concerning the business and products of the company. Actual results may differ from those projected or implied by such forward-looking statements depending on a number of risks and uncertainties including, but not limited to, the following: historical business has already matured, new online business is unproven and may not generate expected revenues, and Internet security risks. Other risks inherent in the business of the company are described in Securities and Exchange Commission filings, including the company's annual report on Form 10-KSB. The company undertakes no obligation to revise or update any forward-looking statements to reflect events or circumstances after the date of this release. |
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