AdStar to Provide Detroit Newspaper Agency with Web-Based Classified Ad Transaction Services; AdStar Now Contracted With 12 of the 20 Largest Newspapers in the United States.Business Editors MARINA DEL REY Del Rey may refer to:
AdStar (Nasdaq: ADST ADST Association for Diplomatic Studies and Training (Arlington, Virginia) ADST Advanced Distributed Simulation Technology ADST Alexandria University Desalination Studies and Technology Center (Egypt) , ADSTW), a leading application service provider for the classified advertising industry, today announced it has signed a contract with the Detroit Newspaper Agency to provide Web-based classified advertising sales functionality for the agency's two newspapers, The Detroit News (www.detnews.com) and Detroit Free Press The Detroit Free Press is the largest daily newspaper in Detroit, Michigan, USA. It is sometimes informally referred to as the "Freep". Some still refer to it locally as "The Friendly" -- a slogan from an ad campaign in the '70s. (www.freep.com). The Detroit News and Detroit Free Press make up the ninth largest newspaper in the country, and together, have a combined Sunday readership read·er·ship n. 1. The readers of a publication considered as a group. 2. Chiefly British The office of a reader at a university. of 1.7 million and daily readership of more than 1.1 million. As a result of the agreement, AdStar will integrate its ad transaction technology into the Detroit newspapers' Web sites, enabling advertisers to create, schedule and pay for ads online for distribution in both print and online versions of the newspapers. "With the addition of The Detroit News and Detroit Free Press, we are now contracted to provide ad transaction services for 12 of the 20 largest newspapers in the country," said Leslie Bernhard, president and chief executive officer of AdStar. "AdStar is continuing to expand its reach into the publishing industry with more publishers recognizing our technology's unique ability to drive ad sales. We've developed a powerful application that integrates seamlessly into newspapers' web sites while making the ad placement process as easy as only a few clicks of the mouse. We are anxious to see it work with our Detroit newspaper partners and their advertisers." AdStar charges publishers a fixed monthly hosting fee combined with a variable per ad fee for its ASP service. The company's ASP pricing model is intended to accommodate all sizes of newspapers. AdStar powers online ad transaction services for many of the top newspapers in the country, including The Atlanta Journal-Constitution, Chicago Tribune Chicago Tribune Daily newspaper published in Chicago. The Tribune is one of the leading U.S. newspapers and long has been the dominant voice of the Midwest. Founded in 1847, it was bought in 1855 by six partners, including Joseph Medill (1823–99), who made the paper , Denver Post, Los Angeles Times Los Angeles Times Morning daily newspaper. Established in 1881, it was purchased and incorporated in 1884 by Harrison Gray Otis (1837–1917) under The Times-Mirror Co. (the hyphen was later dropped from the name). and Newsday. About AdStar, Inc. AdStar (Nasdaq: ADST, ADSTW), based in Marina del Rey, Calif., is the leading application service provider (ASP) for the more than $20 billion classified advertising industry. AdStar turns publishers' Web sites into full-service classified ad sales channels for their print and online classified ad sections. Since 1986, AdStar has set the standard for remote ad entry software by giving advertisers the ability to place ads electronically with many of the largest newspapers in the United States Newspapers have declined in their influence and penetration into American households over the years. The U.S. does not have a national paper per se, although the influential dailies the New York Times and the Wall Street Journal are sold in most U.S. cities. . Today, AdStar's infrastructure, through its private label model, powers classified ad sales for many of the largest newspapers in the United States and the Newspaper Association of America's bonafideclassifieds.com, where ads can be placed in more than 120 newspapers. Forward Looking Statements This release contains forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. concerning the business and products of the company. Actual results may differ from those projected or implied by such forward-looking statements depending on a number of risks and uncertainties including, but not limited to, the following: historical business has already matured, new online business is unproven unproven Dubious, nonscientific, not proven, quack, questionable, unscientific adjective Relating to that which has not been validated by reproducible experiments or other scientific methods for determining effect or efficacy and may not generate expected revenues, and Internet security ''This article or section is being rewritten at Internet security is the process of protecting data and privacy of devices connected to internet from information robbery, hacking, malware infection and unwanted software. risks. Other risks inherent in the business of the company are described in Securities and Exchange Commission filings, including the company's annual report on Form 10-KSB. The company undertakes no obligation to revise or update any forward-looking statements to reflect events or circumstances after the date of this release. |
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