AdSpace Networks Powers North America's Largest Flat Screen Outdoor Digital Billboard.Business Editors BURLINGAME, Calif.--(BUSINESS WIRE)--Dec. 16, 2002 Online Food Source, FreshDirect, Uses CoolSign(R) Technology To 'Advertise on the Fly' and Offer Full-Motion Video Video transmission that changes the image 30 frames per second (30 fps). Motion pictures are run at 24 fps, which is the minimum frequency required to eliminate the perception of moving frames and make the images appear visually fluid to the eye. on Gigantic Electronic Billboard AdSpace Networks, Inc., a leading builder of digital display networks for advertising and promotion in public spaces, today announced that online grocer FreshDirect has selected its CoolSign(R) technology to power North America's largest flat screen outdoor LED (light-emitting diode) digital billboard. Under the terms of the agreement, FreshDirect will use the CoolSign technology to control the 165-foot-tall, 65"x 90" digital billboard that towers over the Long Island entrance to New York's busy Queens Midtown tunnel The Queens Midtown Tunnel (sometimes simply Midtown Tunnel) is a toll road in New York City. It crosses under the East River and connects the Borough of Queens (at the Long Island City terminus of I-495, the Long Island Expressway) with the Borough of Manhattan (between the . The sign, which can be seen for over two miles, captures all traffic to and from Manhattan and is visible throughout the City's local highways and roads. Operating seven days a week, 24 hours a day, the digital billboard reaches 35 million people annually. CoolSign's patented technology, unlike conventional static billboards, allows FreshDirect the flexibility to instantaneously display sponsor messages with high-impact, full-motion video and graphics, while controlling the timing and distribution of content. Prior to the installation of the CoolSign technology, FreshDirect was only able to run ads that were looped. With the new technology, FreshDirect now has access to real-time scheduling and the flexibility to run ads at any time, even remotely. "Since our company offers fresh food daily, we need to be very flexible because we are working with a host of changing market factors," said Neal Bayless, executive producer at FreshDirect. "If our seafood manager gets a great deal on shrimp, we need to alert our customers that day. Having the ability to instantly post and change ads on the fly is a great competitive advantage for us and our strategic partners." "Today's 'digital generation' is drawn to the FreshDirect sign's robust images as they are commuting in and out of New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. ," said Karen Katz, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of AdSpace Networks, Inc. "CoolSign's technology enables targeted and timely messages on electronic displays that change on-the-dime depending on the weather or time of day." Other CoolSign features include complex scheduling capabilities and a system back up; easy-to-use graphical interface See GUI. ; and the ability to incorporate real-time data Real-time data denotes information that is delivered immediately after collection. There is no delay in the timeliness of the information provided. Some uses of this term confuse it with the term dynamic data. . To date, CoolSign systems have been installed in more than 1,000 locations including department stores This is a list of department stores. In the case of department store groups the location of the flagship store is given. This list does not include large specialist stores, which sometimes resemble department stores. , shopping malls, trade shows, casinos and movie theaters. About Fresh Direct Founded in 1999 by Joe Fedele Entrepreneur Joe Fedele is the founder and CEO of New York-based online grocer FreshDirect. Previously, Fedele was the president of the uptown branch of Fairway, a local supermarket chain. , co-founder of Fairway Market Uptown, FreshDirect is an online food provider in New York City setting a new standard for fresh food production and distribution by offering unparalleled quality, product customization and value pricing For the strategic management concept, see . In public roads and transport, value pricing or road pricing is the practice of raising funds by charging users directly rather than via taxation. from its state-of-the-art facility in Long Island City. The company's mission is to revolutionize the way fresh food is sourced, processed and delivered direct to consumers. Orders placed via the website at www.freshdirect.com or via telephone at 1-866-2UFRESH by midnight weekdays or 9 PM weekends can be scheduled for delivery as early as the next day. About AdSpace Networks Founded in 1998, the Company has offices in Burlingame, Calif., Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. and New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of . AdSpace Networks is creating the standard for the distribution, display and control of digital media in public spaces. AdSpace's proprietary, patent-pending technology, CoolSign (R), offers advertisers and retailers a new way to quickly and dramatically reach targeted audiences by delivering advertising and merchandising messages to electronic displays via high-speed networks. With more than 1,000 displays already in the field, AdSpace Networks is revolutionizing the way advertising is delivered to consumers as they shop, travel and attend events. For more information visit AdSpace's web site, www.coolsign.com. |
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