AdSpace Networks Launches National CoolSign Theater Network in Loews Cineplex Entertainment Movie Theaters.Business Editors/Entertainment Writers BURLINGAME, Calif.--(BUSINESS WIRE)--Dec. 18, 2001 Digital Displays Capture The Attention of Moviegoers Across The Country AdSpace Networks, Inc., creator of a new medium for advertising in public spaces, has just completed installation of its CoolSign(R) displays in more than 40 major Loews Cineplex Entertainment movie theaters located in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , Chicago, Philadelphia, San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , Boston, Dallas, Washington, D.C., and Seattle. The CoolSign Theater Network(TM) of digital displays offers advertisers a new way to reach a targeted audience of nearly 40 million annual moviegoers. AdSpace's proprietary, patent-pending CoolSign(R) technology allows networks of thousands of digital displays - including digital projectors, gas plasma See plasma display. screens, video monitors, and large-scale LED displays - to be controlled and managed. Advertisements can be precisely targeted to their intended audience by scheduling according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the display location and the time of day, day of the week, or specific time and date. In the movie theaters of the CoolSign Theater Network(TM), AdSpace has installed four to six CoolSign(R) displays, each using a 50-inch diagonal gas plasma flat-panel screen. The displays are either wall-mounted or in free-standing kiosks and are oriented in "portrait" (vertical) format so that they appear to be four-foot high, bright, color posters with eye-catching animation and full-motion video Video transmission that changes the image 30 frames per second (30 fps). Motion pictures are run at 24 fps, which is the minimum frequency required to eliminate the perception of moving frames and make the images appear visually fluid to the eye. . Each advertisement is typically 15 seconds long and appears in a cycle of 10 to 12 advertisements. Theater patrons thus see all the advertising messages at least once as they enter the theater, buy tickets, buy concessions, and go to the movie of their choice. For advertisers, the CoolSign Theater Network(TM) offers a high-impact way to reach a targeted audience of moviegoers in major metropolitan areas. Because the underlying CoolSign(R) technology controls, distributes, and displays digital media, advertisers can readily change their messages, tailor them for specific regional or local markets, schedule them for specific dates and times, and be assured through proof-of-performance that their advertisements have been presented as contracted. Advertising rates on the CoolSign Theater Network(TM) are competitive, and charter advertisers include both national and regional advertisers such as Adelphi University Adelphi University (ədĕl`fī), at Garden City, N.Y.; coeducational; chartered 1896 as Adelphi College. Originally in Brooklyn, the school moved to its present location in 1929 and in 1963 achieved university status. , CBS (Cell Broadcast Service) See cell broadcast. , HotJobs, and Warner Bros BROS Brothers BROS Benefits and Retirement Operations Section (King County, Washington) BROS Barnes and Richmond Operatic Society (London, UK) . "CoolSign(R) displays are a dramatic addition to our theaters and offer an entertaining vehicle to deliver commercial messages to our patrons," said Mike Norris Mike Norris can refer to different people:
"We are proud to be hosting the launch of the CoolSign Theater Network(TM)." "Loews Cineplex Entertainment is the premier theatrical exhibition circuit in North America," said Karen Katz, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of AdSpace. "With CoolSign(R) displays installed in high-profile Loews Cineplex theaters across the country, the CoolSign Theater Network(TM) now offers national, regional, and local advertisers a uniquely powerful marketing tool to reach the movie-going public." About Loews Cineplex Entertainment Loews Cineplex Entertainment Corporation is one of the largest theater exhibition companies in terms of revenues and operating cash flow Operating cash flow Earnings before depreciation minus taxes. Measures the cash generated from operations, not counting capital spending or working capital requirements. , with 2,412 screens in 263 locations as of October 31, 2001, primarily in major cities throughout the United States, Canada, and Europe. Loews Cineplex Entertainment Corporation operates theaters under the Loews, Cineplex Odeon, and Europlex names. In addition, the Company is a partner in Magic Johnson Theatres, Star Theatres, Yelmo Cineplex de Espana, and Megabox Cineplex of Korea. About AdSpace Networks Founded in 1998 and with offices in Burlingame, Calif., Las Vegas, and New York, AdSpace Networks, Inc., is creating the standard for the distribution, display, and control of digital media in public spaces. AdSpace's proprietary, patent-pending technology, CoolSign(R), offers advertisers a new way to quickly and dramatically reach targeted audiences by delivering advertising messages to digital displays via high-speed networks. With hundreds of displays already in the field, AdSpace Networks is revolutionizing the way advertising is delivered to consumers as they shop, as they travel, and as they attend events. For more information, visit AdSpace's Web site at www.coolsign.com . |
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