AdSpace Networks Appoints Phil Guarascio Chairman of the Board; Advertising Industry Veteran Joins Innovative Media Technology Company.Business/Technology Editors BURLINGAME, Calif.--(BUSINESS WIRE)--Nov. 27, 2001 AdSpace Networks, Inc., creators of a new medium for advertising in public spaces, announces the appointment of Phil Guarascio as Chairman of the company's Board of Directors. Mr. Guarascio, formerly Vice President of Advertising and Corporate Marketing for General Motors Corporation, will assume a non-executive role. Until his retirement in May 2000, Mr. Guarascio controlled close to $3 billion of advertising dollars a year as Vice President of Advertising and Corporate Marketing for General Motors. GM is the largest advertiser in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , and Mr. Guarascio, as Vice President since July 1994, was responsible for managing worldwide advertising resources, managing consolidated media placement efforts, and working with General Motors' North American Operations North American operation Surgical oncology Radical surgery of a 'frozen pelvis', consisting of radical en bloc resection of the uterus and urinary bladder. See 'Frozen pelvis.'. Cf 'All-American' and 'South American' operations. vehicle divisions to increase marketing effectiveness Marketing Effectiveness is the function of improving how marketers go to market with the goal of optimizing their marketing spend to achieve even better results for both the short-term and long-term. Also related to Marketing ROI and Return on Marketing Investment (ROMI). and efficiency. Mr. Guarascio is widely known for his vision and innovative deal making in terms of new media including: pioneering the use of the Internet at GM, place-based initiatives such as the GM Test Track at Disney's Epcot Center, and groundbreaking deals with AOL/Time Warner, CBS (Cell Broadcast Service) See cell broadcast. , and Conde Nast. Mr. Guarascio also introduced the GM Card, one of the world's most successful affinity cards. Prior to that role, from July 1992 to July 1994, Mr. Guarascio was General Manager of Marketing and Advertising for General Motors' North American Operations. "AdSpace is uniquely positioned to bring digital media to public spaces and to bring retail merchandising into the digital era while preserving brand identity," said Mr. Guarascio. "By joining AdSpace, I intend to help accelerate the company's growth and the adoption of its CoolSign(R) technology throughout the advertising community." "I am thrilled to have a true advertising and media visionary like Phil join AdSpace at this point in the company's development," said Karen Katz, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of AdSpace. "With AdSpace's proven CoolSign(R) system and our rapidly growing CoolSign Advertising Network(TM), Phil will help expand the company's markets and horizons." Mr. Guarascio joined General Motors in 1985 after 21 years with the New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of advertising agency D'Arcy, Masius, Benton, & Bowles (formerly Benton & Bowles, Inc.). Mr. Guarascio currently serves on the boards of directors of HotJobs.com, Ltd. and Arbitron. Additionally, Mr. Guarascio is Chairman Emeritus of the Advertising Council and serves on the boards of the Association of National Advertisers The Association of National Advertisers is a representative body for the marketing community in the United States of America. ANA’s membership includes 400 companies with 9,000 brands that collectively spend over one hundred billion dollars in marketing communications and , the Women's Sports Foundation The Women's Sports Foundation (WSF) "is a charitable educational organization dedicated to ensuring equal access to participation and leadership opportunities for all girls and women in sports and fitness. , the Ellis Island Ellis Island, island, c.27 acres (10.9 hectares), in Upper New York Bay, SW of Manhattan island. Government-controlled since 1808, it was long the site of an arsenal and a fort, but most famously served (1892–1954) as the chief immigration station of the United Restoration Commission, the American Film Institute American Film Institute (AFI), nonprofit organization established in Washington, D.C., in 1967 by the National Endowment for the Arts to preserve and catalog American films and television, to provide work grants for new and established filmmakers, and to increase , and Detroit Public Television. About AdSpace Networks Founded in 1998 and with offices in Burlingame, CA, Las Vegas, NV, and New York, NY, AdSpace Networks, Inc., is creating the standard for the distribution, display, and control of digital media in public spaces. AdSpace's proprietary, patent-pending technology, CoolSign(R), offers both advertisers and retailers a new way to quickly and dramatically reach targeted audiences by delivering advertising and promotional content to electronic displays via high-speed networks. With hundreds of displays already in the field, AdSpace Networks is revolutionizing the way advertising and merchandising messages are delivered to consumers as they shop, travel, and attend events. For more information, visit AdSpace's Web site at www.coolsign.com. |
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