AdSpace Networks Appoints Michael Hudes to Executive Vice President; Industry Veteran to Boost Marketing Drive for Innovative Media Technology Company.Business Editors/High Tech Writers BURLINGAME, Calif.--(BUSINESS WIRE)--May 21, 2002 AdSpace Networks, Inc., creators of a dynamic new digital medium for advertising in public spaces, today announced the appointment of Michael Hudes to Executive Vice President, where he will oversee the strategy and implementation of the company's marketing and corporate development efforts. Hudes has more than 20 years' experience bridging the worlds of technology and marketing services and communications. Most recently, he served as President and Chief Operating Officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. of Organic, Inc., a pioneer in the digital marketing services industry. Under his tenure, Organic grew from less than $1 million in revenue to more than $127 million in just four years, with the employee base expanding from 20 to approximately 1,300, with no acquisitions. Over that time, Hudes managed an operating budget Noun 1. operating budget - a budget for current expenses as distinct from financial transactions or permanent improvements budget items, operating cost, operating expense, overhead - the expense of maintaining property (e.g. that rose from $500,000 to over $100 million. In the process, he took the business global, added multiple service lines, and successfully guided the company through an initial public offering. Prior to Organic, Hudes served on the executive team of daVinci Time and Space, a leading interactive television content and tools business. At daVinci, he was responsible for the creation of new marketing services and created one of the first ITV (1) See interactive TV. (2) (iTV) The code name for Apple's video media hub (see Apple TV). research consortiums with Arbitron, ASI ASI, n See Anxiety Sensitivity Index. and Next Century Communications. Hudes has also held senior management positions in advertising and direct marketing at Ketchum Communications, D'Arcy Masius Benton and Bowles and Wunderman. "By joining AdSpace, I hope to help accelerate the company's growth through strategic marketing initiatives, while embracing AdSpace's vision to bring digital media to all public spaces through its patent-pending technology, CoolSign," said Hudes. "Having helped steward a number of companies in alternative marketplaces, I am confident I can greatly contribute to building the CoolSign brand throughout the advertising and retail merchandising communities." "Michael will bring a new level of energy and insight to help broaden AdSpace's marketing efforts," said Phil Guarascio, former General Motors advertising veteran and current Chairman of AdSpace. "Michael is Michael I, Byzantine emperor Michael I (Michael Rangabe), d. c.845, Byzantine emperor (811–13), son-in-law of Nicephorus I. He supported orthodoxy against iconoclasm and recalled Theodore of Studium from exile. an enthusiastic and talented professional with a proven record of guiding companies to impressive levels of growth." Hudes is a Board member and advisor to a number of technology, marketing services and media businesses, and serves as a frequent industry spokesperson on new media and brand building. Hudes graduated with honors from The University of Rochester The University of Rochester (UR) is a private, coeducational and nonsectarian research university located in Rochester, New York. The university is one of 62 elected members of the Association of American Universities. in Rochester, New York This article is about the city of Rochester in Monroe County. For the town in Ulster County, see Rochester, Ulster County, New York. Rochester, once known as The Flour City, and more recently as The Flower City or . About AdSpace Networks Founded in 1998 and with offices in Burlingame, Calif., Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. , N.V., and New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , N.Y., AdSpace Networks, Inc. is setting a new standard for the distribution, display, and control of digital media in public spaces. AdSpace's proprietary, patent-pending technology, CoolSign(R), offers both advertisers and retailers a dynamic new means to quickly and dramatically reach targeted audiences by delivering advertising and promotional content to electronic displays via high-speed networks. With hundreds of displays already in the field, AdSpace Networks is revolutionizing the way advertising and merchandising messages are delivered to consumers as they shop, travel, and attend events. For more information, visit AdSpace's Web site at http://www.coolsign.com. |
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