AdSouth Partners Issues Letter to Shareholders.BOCA RATON Boca Raton (bō`kə rətōn`), city (1990 pop. 61,492), Palm Beach co., SE Fla., on the Atlantic; inc. 1925. Boca Raton is a popular resort and retirement community that experienced significant industrial development in the 1970s and 80s. , Fla. -- AdSouth Partners Issued the following Letter to Shareholders: Dear Shareholders: We are writing this letter to update you on our business activities. Despite a stock price that is currently weak, reflecting the downturn in the micro-cap market, the Company continues to make significant progress in its business model. We acquired DermaFresh, Inc., (http://www.dermafresh.com) our wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. , in April 2004 in order to obtain the rights to one product, the MicroDermAbrasion Microdermabrasion (often referred to as Microderm) is a cosmetic procedure popular in day spas, doctors' practices, and medical spas, in which the stratum corneum (dead outermost surface of the skin) is partially or completely removed by light abrasion. kit. After reviewing the entire market place, we identified a need for quality supportive products and saw a fantastic growth opportunity in the Anti-Aging product retail category. Our strategy is currently being validated val·i·date tr.v. val·i·dat·ed, val·i·dat·ing, val·i·dates 1. To declare or make legally valid. 2. To mark with an indication of official sanction. 3. , as the MicroDermAbrasion kit, Facial Blanket and Anti-Wrinkle and Firming Serum have exceeded $1 million in orders in our current quarter. We also have 7 additional products, all in the anti-aging category. These products utilize the finest ingredients available and are competitively. The company strives to differentiate the DermaFresh line from the competition by providing consumers a complete line of products that are easy to use, affordable and effective. AdSouth Partners is the combination of a products company and an advertising agency. The company recently exhibited the Dermafresh line at ECRM (Electronic CRM) CRM over the Internet. Most CRM systems have one or more Web-based applications for selling to or supporting the customer, so the terms eCRM and CRM are used interchangeably. See CRM. , a tradeshow that allowed us to present all 8 products to more than 60 major chain buyers. The entire line was well received and the sales and marketing team is working carefully with more than 50 retailers to tailor a program that works for them. Initially, Deramfresh was acquired to be a demonstrative LEGACY, DEMONSTRATIVE. A demonstrative legacy is a bequest of a certain sum of money; intended for the legatee at all events, with a fund particularly referred to for its payment; so that if the estate be not the testator's property at his death, the legacy will not fail: but be payable tool for prospective advertising clients as well as a diversified diversified (di·verˑ·s source of revenue for the company. We wanted to educate our prospective clients on how to transition product sales to retail once establishing proper brand awareness and a pent up demand for the product(s) via Direct Response Marketing. Adsouth continues to support the DermaFresh Product line via national advertising and has most recently transitioned its advertising efforts to cooperative tagging ads naming the national retailers where consumers can find DermaFresh products. The company maintains a direct relationship with each and every retail customer and invoices them directly. We have developed the infrastructure to support strong growth in the coming quarters. AdSouth resides in an 8,000 square foot office located at 1515 North Federal Highway (US 1) in Boca Raton, Florida Boca Raton ("bōkə rə-tōn") is a city in Palm Beach County, Florida incorporated in May 1925. As of the 2000 census, the city had a total population of 74,764; the 2006 population recorded by the U.S. Census Bureau was 86,396. . The office houses a small production studio for shooting and editing commercials. The office also has a fully equipped graphic design and web development department. The products division uses these resources to develop new products and for new line extensions for DermaFresh. All fulfillment ful·fill also ful·fil tr.v. ful·filled, ful·fill·ing, ful·fills also ful·fils 1. To bring into actuality; effect: fulfilled their promises. 2. is outsourced to a 200,000 square foot Distribution Center in Nashville, Tennessee “Nashville” redirects here. For other uses, see Nashville (disambiguation). Nashville is the capital and the second most populous city of the U.S. state of Tennessee, after Memphis. where all products are prepared for shipment and routed to each customer. The product line has become an incredible success with placement in over 8,000 stores nationally and potentially 12,000 by the first quarter of 2005. The Company looks to continue gaining placement for the line through 2005 and establishing more planogram (long-term) shelf space while becoming one of the leading brands in the explosive Anti-Aging category. The product division is currently building marketing campaigns for two new items soon to be released. These items are unrelated to personal skin care and will not be positioned within the DermaFresh product line. The products division expects to utilize a Direct Response platform to launch the new items with advertising commencing before the end of fourth quarter. The Advertising division of AdSouth has exploded ex·plode v. ex·plod·ed, ex·plod·ing, ex·plodes v.intr. 1. To release mechanical, chemical, or nuclear energy by the sudden production of gases in a confined space: with growth since inception in July 2003. From July 2003 to June 30, 2004, agency revenues were $2,640,000 and agency income before the deduction deduction, in logic, form of inference such that the conclusion must be true if the premises are true. For example, if we know that all men have two legs and that John is a man, it is then logical to deduce that John has two legs. of depreciation and non cash stock based compensation was $889,000. The agency serves clients in all facets of their business. We specialize spe·cial·ize v. 1. To limit one's profession to a particular specialty or subject area for study, research, or treatment. 2. To adapt to a particular function or environment. in developing a direct response campaign from the ground up. We assist the client in developing a business model of utilizing television, print, radio and the internet to gain immediate sales results by directing consumers to a toll free number or to a web site. The services we provide include the production of the commercial, logo design, product packaging, back end support and media placement of the developed campaign. The company plans on capitalizing on the upcoming Super Bowl spot. For a young agency to attain such significant exposure is impressive. We intend on beginning a campaign of marketing our services via television, internet and trade publication. This campaign will begin the fourth quarter and efforts are under way now to expand our sales force to accommodate the incoming traffic. The advertising division also has added several new clients in the third quarter and the developmental work has already begun to begin rolling out those campaigns in the third quarter. This quarter we anticipate revenues to exceed $1.9 million in consolidated agency and product revenue. This revenue is just $746,000 less than we generated in the previous 12 month period. We thank you for your continued support and expect to begin to communicate with our shareholders on a regular basis via conference calls beginning in October. In the interim, we will continue to work hard to build on the strong growth path we are currently on. Sincerely, John Acunto, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Certain statements in this news release may contain forward-looking information within the meaning of Rule 175 under the Securities Act of 1933 and Rule 3b-6 under the Securities Exchange Act of 1934, and are subject to the Safe Harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. created by those rules. All statements, other than statements of fact, included in this release, including, without limitation, statements regarding potential future plans and objectives of the company, are forward- looking statements that involve risks and uncertainties. There can be no assurance that such statements will prove to be accurate and actual results and future events could differ materially from those anticipated in such statements. Technical complications that may arise could prevent the prompt implementation of any strategically significant plan(s) outlined above. The company cautions that these forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. are further qualified by other factors including, but not limited to, those set forth in the company's Form 10-KSB filing and other filings with the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. Securities and Exchange Commission (available at www.sec.gov). The company undertakes no obligation to publicly update or revise any statements in this release, whether as a result of new information, future events or otherwise. |
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