Printer Friendly
The Free Library
14,757,674 articles and books
Member login
User name  
Password 
 
Join us Forgot password?

AdSouth Partners, Inc. Announces the Launch of the Stacker 2 XPLC National Media Campaign.


BOCA RATON Boca Raton (bō`kə rətōn`), city (1990 pop. 61,492), Palm Beach co., SE Fla., on the Atlantic; inc. 1925. Boca Raton is a popular resort and retirement community that experienced significant industrial development in the 1970s and 80s. , Fla. -- AdSouth Partners, Inc. (OTCBB OTCBB

See OTC Bulletin Board (OTCBB).
:ASPR ASPR Assistant Secretary for Preparedness and Response (US Department of Health and Human Services)
ASPR Austrian Study Center for Peace and Conflict Resolution
ASPR Armed Services Procurement Regulations (now DAR) 
), is pleased to announce the launch of the Stacker 2 XPLC national media campaign in conjunction with Stacker 2. AdSouth recently completed both a 120 second and 60 second spot highlighting XPLC, as well as a brief history of the company behind the Stacker 2 products. AdSouth launched the National campaign July 23 with extensive TV media purchases in excess of one million dollars focusing on targeted broadcast mediums that will assist in the execution of the overall campaign strategy. The Stacker 2 XPLC product is currently being sold in over 100,000 retail outlets retail outlet npunto de venta

retail outlet npoint m de vente

retail outlet retail n
 across the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . AdSouth has purchased commercials on behalf of Stacker 2 on over 120 television stations across the country and the campaign is currently building momentum with the increased frequency.

John Cammarano, AdSouth's CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , stated, "We are proud to kick off our relationship with Stacker 2 in conjunction with the launch of their newest product development, Stacker 2 XPLC. The Company has spent a great deal of time and research in developing this cutting edge product and felt that partnering with AdSouth would greatly enhance their overall market awareness and retail penetration. The overwhelming success of the previous line of Stacker 2 products, coupled with the expertise of AdSouth's direct response advertising, should create tremendous excitement in the marketplace. Stacker 2 has committed themselves to this campaign via AdSouth direct guidance in order to re-position the company as an industry leader of nutritional supplements Nutritional Supplements Definition

Nutritional supplements include vitamins, minerals, herbs, meal supplements, sports nutrition products, natural food supplements, and other related products used to boost the nutritional content of the diet.
 once again. Our entire advertising team has worked diligently dil·i·gent  
adj.
Marked by persevering, painstaking effort. See Synonyms at busy.



[Middle English, from Old French, from Latin d
 over the past two months to create a solid media campaign for Stacker 2 and we feel confident the first media launch will set the stage for success of the new XPLC product in visibility and sales. We found it very important to design and execute an advertising campaign that was built on a rudimentary rudimentary /ru·di·men·ta·ry/ (roo?di-men´tah-re)
1. imperfectly developed.

2. vestigial.


ru·di·men·ta·ry
adj.
1.
 DR platform in order to measure performance as well as educate the consumer while driving retail sales. We have worked closely with the sales and marketing staff for Stacker and constructed a very extensive bonus and rebate program all tied to the back end of the campaign."

Mr. Cammarano further commented, "Stacker 2 recently announced their planned withdrawal from racing sponsorships and wrestling endorsements, which were the Company's primary marketing efforts in the past, so that the Company could increase the level of impressions via a more dynamic marketing strategy. Stacker 2 felt the new strategic initiative developed by AdSouth enables the Company to increase the overall advertising budget for direct marketing campaigns, while targeting the consumer through direct response advertising. The new focus provides greater depth of exposure with higher overall measurable ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot).  of marketing dollars spent. We are ecstatic they have chosen AdSouth to deliver the message while assisting with the overall strategy."

Mr Cammarano concluded, "Another note, as mentioned in a previous release, we have launched the Bi-Monthly Corporate Sales update on the AdSouth website in order to update the progress of current products and their market release status. To review our current product activities please visit the following link http://www.adsouthpartners.com/corp_sales.asp."

About AdSouth Partners, Inc.

AdSouth Partners is a vertically integrated direct response marketing company that generates revenues both from the sale of its products to mass marketing and other retail outlets and from the placement and production of advertising and related services. AdSouth Partners, through its product division DermaFresh, has previously announced shipments to several of the largest retailers in the country. A complete list is available on our website at http://www.adsouthinc.com and a preview of the products offered is available at http://www.dermafresh.com.

Certain statements in this news release may contain forward-looking information within the meaning of Rule 175 under the Securities Act of 1933 and Rule 3b-6 under the Securities Exchange Act of 1934. All statements, other than statements of fact, included in this release, including, without limitation, statements regarding potential future plans and objectives of the company, are forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 that involve risks and uncertainties. There can be no assurance that such statements will prove to be accurate and actual results and future events could differ materially from those anticipated in such statements. A number of factors may prevent the prompt implementation of any strategically significant plan(s) outlined above. The Company cautions that these forward-looking statements are qualified by other risks relating to relating to relate prepconcernant

relating to relate prepbezüglich +gen, mit Bezug auf +acc 
 our business, including, but not limited to, those set forth in the Company's under "Risk Factors" and "Management's Discussion and Analysis Management's discussion and analysis (MD&A)

A report from management to shareholders that accompanies the firm's financial statements in the annual report. It explains the period's financial results and enables management to discuss topics that may not be apparent in the financial
 of Financial Condition and Results of Operations" in our filings with the SEC, including our Form 10-KSB and 10-QSB filings, its registration statements and other filings with the SEC (available at www.sec.gov). The Company undertakes no obligation to publicly update or revise any statements in this release, whether as a result of new information, future events or otherwise. Information on the Company's or any other website is not part of this release.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

 Reader Opinion

Title:

Comment:



 

Article Details
Printer friendly Cite/link Email Feedback
Publication:Business Wire
Date:Aug 2, 2005
Words:830
Previous Article:Empyrean Holdings Inc. Affirms $120 Million Development Portfolio.
Next Article:Technology Research Corporation's President and CEO Resigns From Company.



Related Articles
New electric version of packaging pressure former. (Thermoforming).(FCS 750E)(Brief Article)(Product Announcement)
SinoFresh HealthCare, Inc. Announces Plans for First National Advertising Campaign; Selects AdSouth Partners to Carry out Marketing and Branding...
CBRE launches TV campaign.(CB Richard Ellis Inc. signs advertising contract with Della Femina, Rothschild, Jeary and Partners)(Brief Article)
AdSouth Partners, Inc. - ASPR - Selected as Agency to NVE, Inc. for STACKER 2 New Advertising Campaign.
Forging new partnerships: the Millennium Campaign looks to the media.
Adsouth Partners, Inc. Provides Business Update and First Quarter 2006 Revenue Guidance.
Agency helps WTC web campaign.(TECHNOLOGY)
Grabbing a cause: Jones Apparel Group takes on teachers.(Cause Marketing)
Key partners assure the product's successful launch.(PRODUCT OF THE YEAR)
Omaha recycling campaign gets results.(MUNICIPAL RECYCLING)

Terms of use | Copyright © 2009 Farlex, Inc. | Feedback | For webmasters | Submit articles