AdRelevance Releases Online Ad Measurement for Entertainment Industry.Business Editors, High-Tech high-tech also hi-tech adj. Informal Of, relating to, or resembling high technology. high-tech Adjective same as hi-tech Adj. 1. Writers SEATTLE--(BUSINESS WIRE)--March 22, 2000 New Offering Launches With Look At Top 10 Entertainment Advertisers Online And The Places They Appear Most On The Web AdRelevance from Media Metrix (Nasdaq:MMXI MMXI Media Metrix ), an innovator in Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. measurement technology, announced that its flagship AdRelevance Service now tracks online ads for the entertainment industry. The addition of entertainment brings the total number of major industries tracked by the company to 11, representing more than 93 percent of all ads placed on the World Wide Web. The AdRelevance Service enables marketing and advertising executives to track where, when, how and how much their competition is advertising online. The company's newest offering tracks a wide range of entertainment industry segments including casinos A list of casinos. Antigua and Barbuda
DVD in full digital video disc or digital versatile disc Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. titles), movie theaters (including newly-released films), music labels (including new CD titles), pay-per-view pay-per-view n. A service offered by cable television companies that allows subscribers to view special programs for an additional charge. pay (including movies and sports), performing arts venues, recording studios, restaurants, sports franchises and television (with capabilities to track specific content including comedy, drama, specials, news and sports). As a top line finding, AdRelevance reports that more than 90 percent of all entertainment industry advertising placed online during the past six months comes from the industry segments of casinos, television and movies. Analysis of this just released data also revealed the following information on top entertainment advertisers online and the places they appeared most on the Web during the month of February February: see month. , 2000:
Table A: Top 10 Entertainment Advertisers Online By Impression(a)
Rank Company Impressions
---- ------- -----------
1 Cassava Enterprises 78,000,000
2 MicroGaming Systems 31,000,000
3 Atlanta Braves 19,000,000
4 NBC 18,580,000
5 Gaming Club 13,000,000
6 Fox 12,430,000
7 KICU TV 10,000,000
8 Columbia Pictures 6,100,000
9 Columbia TriStar Television 6,000,000
10 Zap Casino 5,900,000
(a) "Impression" refers to the number of times an ad is rendered for
viewing by a user.
Table B: Top Entertainment Segments Advertising Online By Impression
Rank Industry Segment Impressions
---- ---------------- -----------
1 Casinos 190,000,000
2 Television 66,000,000
3 Movies 30,000,000
4 Sports Franchises 20,000,000
5 Miscellaneous 6,000,000
6 Music Labels 4,800,000
7 Restaurants 4,200,000
8 Movie Theaters 1,400,000
9 Recording Studios 1,200,000
10 Performing Arts Venues 520,000
Table C: Top 10 Sites Entertainment Advertisers Appeared By Impression
Rank Site Impressions
---- ---- -----------
1 Lycos 25,000,000
2 AltaVista 24,000,000
3 CNNSI 20,000,000
4 Excite 16,000,000
5 XOOM.com 15,000,000
6 HyperMart 13,000,000
7 Beseen 13,000,000
8 Talk City 12,000,000
9 ESPN.com 12,000,000
10 Go2Net 11,000,000
"While we're we're Contraction of we are. we're we are just making the service available to customers this week, we've we've Contraction of we have. we've have actually been tracking the entertainment industry since July 1999," said Charles Buchwalter, vice president of media research at AdRelevance. "This will enable users to run reports that looks at new data and compare them to past months -- identifying trends and patterns in spending and placement." Buchwalter also sees a growing trend among entertainment advertisers to promote their offerings online. "By using the Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the , consumers are able to make more informed decisions about entertainment than they have in the past," he said. "For example, instead of viewing an ad in a newspaper and getting only a small sense of what a movie's about, movie studios are enabling consumers to go online, click a banner ad A graphic image used on Web sites to advertise a product or service. Banner ads come in numerous sizes, but are often rectangles 460 pixels wide by 60 pixels high. Also 460 x 55 and 392 x 72 sizes are commonly used. promoting a new movie and access a streaming media See streaming audio, streaming video and digital media hub. trailer In communications, a code or set of codes that make up the last part of a transmitted message. See trailer label. ." The AdRelevance Service provides Web advertisers and marketers with the ability to plan proactive online campaigns and to make smarter media buying decisions. It is the only online ad measurement technology that enables users to quickly and easily run reports that illustrate competitive advertising activity according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. a range of criteria including advertiser ad·ver·tise v. ad·ver·tised, ad·ver·tis·ing, ad·ver·tis·es v.tr. 1. To make public announcement of, especially to proclaim the qualities or advantages of (a product or business) so as to increase , product, industry, Web site location, creative content, time period and technology. Reports can also be run to track impression numbers, unique ads and rate card-equivalent spending. In total, the company tracks competitive online advertising data for eleven industries including automotive, business-to-business, consumer goods consumer goods Any tangible commodity purchased by households to satisfy their wants and needs. Consumer goods may be durable or nondurable. Durable goods (e.g., autos, furniture, and appliances) have a significant life span, often defined as three years or more, and , entertainment, financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. , hardware and electronics, retail, software, telecommunications Communicating information, including data, text, pictures, voice and video over long distance. See communications. , travel and Web media. The AdRelevance Service The AdRelevance Service provides Web advertisers, agencies and publishers with marketing intelligence that tells them when, where and how competitors and potential clients are advertising on the Web. Using AdRelevance, Web publishers can generate advertising sales leads A sales lead is the identity of a person or entity potentially interested in purchasing a product or service, and represents the first stage of a sales process. The lead may have a corporation or business associated with the person(s). in real time, while ad agencies and Web marketers can track competitors' Web advertising placements, expenditures and creative. The company tracks over 93 percent of all online advertising and classifies it into 10 industries including automotive, business-to-business, consumer goods, financial services, hardware and electronics, retail, software, telecommunications, travel and Web media. The service enables clients to quickly and easily run reports that illustrate competitive advertising activity by a range of criteria including advertiser, product, industry, industry segment, Web site location, creative content, time period and technology. Reports can also be run to track impression numbers, unique ads and rate card-equivalent spending. AdRelevance Technology The AdRelevance Service is powered by the company's proprietary Online Media Network Intelligent Agent (OMNIAC(TM)) technology. This technology systematically searches commercial sites on the Web and captures detailed data about advertising 24 hours a day, seven days a week. By evaluating over 3,000 Web sites and sub-sites daily and 40 million page views per month, the AdRelevance Service provides in-depth advertising and tracking information unavailable anywhere else. The OMNIAC technology was developed by the company's core development team, including engineers best known for developing the MetaCrawler search technology currently licensed to Go2Net and Jango. About AdRelevance Founded in 1998, AdRelevance, Inc., based in Seattle, was acquired in October 1999 by Media Metrix, Inc. (NasdaQ:MMXI), the pioneer and leader in Internet and Digital Media measurement. Using the AdRelevance Service, advertisers gain access to up-to-date intelligence about their competitors' online advertising programs, enabling them to quickly and easily compare and report information by a wide range of criteria including advertiser, product, industry, location, technology and creative content. More information on the company and a free trial of the service is available at www.adrelevance.com or by calling 888/649-6540. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion