AdRelevance Names Marty Levin Executive Vice President; Former MSN Exec Brings Expertise in Web Marketing and Sales to Seattle Startup.

SEATTLE--(BUSINESS WIRE)--Sept. 14, 1999--

AdRelevance, a leading provider of competitive online advertising data, has named Marty Levin executive vice president of sales and marketing.

Levin is a seasoned advertising veteran with more than 25 years of experience including executive positions at Microsoft and international advertising giant J. Walter Thompson.

"We're extremely fortunate to add Marty to our executive team," said AdRelevance founder and CEO Will Hodgman. "His expertise in Web advertising and sales enables us to take our company to the next level of growth."

In the new position, Levin will be accountable for all short- and long-term initiatives relating to sales and marketing at the company. On the sales side, Levin will organize the young company's sales force, establish internal processes, and play a pivotal role in product development and pricing. On the marketing front, Levin will direct and oversee all communications including the development and maintenance of the AdRelevance brand, new product launches, public relations, advertising and general marcom.

Most recently, Levin was senior vice president of advertising business development at Rivals.com, where he directed advertising sales for a network of more than 300 Web sports publishers.

From 1994 to 1998, Levin served as director of sponsored programming and earlier, directed the advertising business unit of The Microsoft Network (MSN). While at Microsoft, he directed the initial advertising model for the launch of MSN and was responsible for developing that group's sales force. As part of his ongoing responsibilities, Levin managed strategic relationships with leading online advertisers, Web publishers and media companies while assisting with e-commerce and advertising sales strategies for the portal site's advertising clients.

Prior to joining Microsoft, Levin was senior vice president and group creative director at J. Walter Thompson, where he directed creative development on more than $70 million of advertising billings for clients including Kellogg's and McDonnell Douglas.

Levin believes that Ad Relevance offers a service that is greatly needed, and is a well positioned company in the category of online advertising intelligence.

"To date there have been a handful of companies providing the industry with pieces of useful competitive data on Internet advertising," said Levin. "But not until the emergence of AdRelevance and its service has there been a manageable and accurate way to run complete reports that track competitive activity based on a range of criteria from spending, placement and creative. In my opinion, AdRelevance is the company best positioned to become the industry standard for competitive online advertising metrics."

Using the AdRelevance Service, advertisers gain access to the most current and accurate data about their competitors online marketing communications programs, enabling them to quickly and easily compare and report information by advertiser, Web site, creative and time period. The service can also be used to by companies to monitor and audit their own online campaigns, ensuring their media buys achieve consistent delivery and value.

Founded in 1998, AdRelevance is a privately held information technology firm based in Seattle, Wash. The company specializes in the automated retrieval, classification, analysis and delivery of online marketing data. More information on the company and an interactive demonstration of the AdRelevance Service can be found at www.adrelevance.com or by calling 206/632-0300.