AdRelevance Division of Media Metrix Launches AdAlert Service to Deliver Online Advertising Intelligence Via E-mail.Business/High Tech Editors, Advertising/Marketing Writers SEATTLE--(BUSINESS WIRE)--April 11, 2000 Customized E-mails Alert Web Advertising Professionals to Competitive Threats and Revenue Generating Opportunities Companies that want to keep track of how their competition is advertising online now have to look no further than their e-mail inbox for the latest in customized advertising intelligence data. AdRelevance, a division of Media Metrix (Nasdaq:MMXI MMXI Media Metrix ) and innovator in Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. measurement technology, today announced the first online advertising tracking service available that automatically pushes competitive intelligence and advertising sales opportunities to a user's desktop. The service, called AdRelevance AdAlert, enables Web advertising professionals to specify companies, products or websites they want to closely monitor on an ongoing basis. When an advertising event they define happens, AdAlert automatically sends an e-mail indicating which alerts have been "triggered." The e-mail includes a link to a customized web page with all the details of the alert. Web publishers typically use the service to generate advertising sales leads A sales lead is the identity of a person or entity potentially interested in purchasing a product or service, and represents the first stage of a sales process. The lead may have a corporation or business associated with the person(s). by being alerted to new advertisers on competitors' sites. Web marketers and agencies usually choose to be alerted to competitors' new online advertising campaigns, ensuring they can respond as quickly as possible. "In both the offline and online worlds, companies looking to keep tabs on tab 1 n. 1. A projection, flap, or short strip attached to an object to facilitate opening, handling, or identification. 2. A small, usually decorative flap or tongue on a garment. 3. the competition have traditionally relied on slow, cumbersome cum·ber·some adj. 1. Difficult to handle because of weight or bulk. See Synonyms at heavy. 2. Troublesome or onerous. cum methods for tracking ad activity," said Marty Levin lev·in n. Archaic Lightning. [Middle English levene, levin; see leuk- in Indo-European roots.] , executive vice president of sales and marketing for the AdRelevance division of Media Metrix. "The new AdRelevance AdAlert service fulfills the true promise of the Internet by providing automatic, customized intelligence data at a level of detail, accuracy and relevance. And, it's the first service to deliver on that promise for media buyers and sellers -- in this manner it's a real step forward for the online advertising industry." For a limited time, AdRelevance is offering free AdAlerts on its website at www.adrelevance.com for anyone who wants to try the service. Free AdAlerts will also soon be available by clicking on AdRelevance AdAlert ad banners See banner ad. on several Web marketing portal and media sites. In addition to delivering AdAlert via e-mail, customers will soon be able to receive AdAlert data on their cell phone and cellular-enabled PDA (Personal Digital Assistant) A handheld computer for managing contacts, appointments and tasks. It typically includes a name and address database, calendar, to-do list and note taker, which are the functions in a personal information manager (see PIM). via wireless access protocol (WAP (1) (Wireless Access Point) See access point. (2) (Wireless Application Protocol) A standard for providing cellular phones, pagers and other handheld devices with secure access to e-mail and text-based Web pages. ). "AdAlert is a direct response to our customers' requests to have competitive intelligence delivered to them proactively," said Pam Knight, director of client services for the AdRelevance division of Media Metrix. "In less than a year, the basic AdRelevance service has greatly simplified our clients' competitive monitoring processes. With AdAlert, we take it to a whole new level, virtually ensuring our clients never miss a competitive threat or sales opportunity again!" About AdRelevance, a Division of Media Metrix Media Metrix, Inc., with over 600 clients, is the leader and pioneer in Internet and Digital Media measurement and the industry's source for the most comprehensive, reliable and timely services. Through its acquisition of AdRelevance, the innovator in Internet advertising measurement technology, the company offers intelligence data on where, when, how and how much web marketers and their competition are advertising online. Reporting actual audience usage behavior for more than 21,000 websites and online properties with its state-of-the-art real-time meter, and using AdRelevance intelligent agent technology to comb comb 1. a vascular, red cutaneous structure attached in a sagittal plane to the dorsum of the skull of domestic fowl. It consists of a base attached to the skull, a central mass called the body, a backward projecting blade and upward projecting points. 2. thousands of unique URLs for Internet advertisements, Media Metrix helps online and traditional businesses, web marketers, web publishers, ad agencies and financial analysts gain a better understanding of the digital marketplace. Media Metrix has worldwide operations in Australia, Canada, France, Germany, Japan, Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. , Sweden and the U.K. For more information on AdRelevance and a free trial of the service, please visit www.adrelevance.com or call 888/649-6540. Additional information about Media Metrix can be found at www.mediametrix.com. |
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