AdPerk(R) and Dwell(R) Take Modern Approach to Event Attendee Marketing.

Earn Free Exhibition Pass to Dwell on Design([R]) Los Angeles by Watching Sponsored Videos at www.dwell.adperk.com

SAN FRANCISCO -- AdPerk, a new video engagement platform that connects consumers with relevant content, today announced the Dwell Rewards program, an online video library showcasing the latest offerings for the modern home. Dwell Rewards invites design savvy consumers to earn a free exhibition pass to Dwell on Design Los Angeles, the largest design show in the West, in exchange for viewing sponsored videos from Dwell advertisers.

Unlike other forms of marketing, Dwell Rewards allows consumers to engage with marketers of their choice, on their own time. Consumers arrive at www.dwell.adperk.com from the Dwell Web site or from a print ad in the magazine where they select the videos to watch by clicking on thumbnails of the spots that include brand or product name, video title and length. To ensure consumers are engaged, they are required to confirm viewing by entering a letter sequence post view. Once the required amount of video is confirmed, consumers are prompted to checkout and the free exhibition pass can be printed.

"By rewarding consumers for participating in the information-consumption process and capturing their attention in a related environment, we provide a unique opportunity to our advertisers," said Michela O'Connor Abrams, president and publisher of Dwell. "With Dwell Rewards, marketers are able to build a relationship with a motivated and demographically relevant consumer who has chosen its content over others and willingly taken the time to watch the video."

Participating marketers access data on video viewership, click-through rates to supplementary links and time spent with content, the increasingly favored engagement measure for video marketers. Additionally, attendees are more likely to have a defined agenda at the exhibition because of their pre-exposure to sponsors. Companies in the Dwell Rewards program currently include CeasarStone, Brizo and Sub-Zero/Wolf.

About Dwell on Design Exhibition

The two-day, 50,000 square foot, Dwell on Design exhibition brings together design professionals and design savvy consumers for an in-depth, inspirational and engaging examination of all things modern. 12,000-15,000 attendees are expected to spend the weekend exploring the modern home products and services of 200+ exhibitors. Designed to represent the very best in modern outdoor living, the Dwell Outdoor exhibition will also be a highlight. This "pop-up" neighborhood will feature 5+ prefab home installations completely landscaped and designed by Dwell as well as over 25 exhibitors. More information can be found at: www.dwellondesign.com

About AdPerk

AdPerk is a San Francisco-based company that uniquely integrates relevant online video with compelling offers to connect consumers and brands. Recognizing that time is valuable and choice is crucial, AdPerk allows consumers to have a better experience with sponsored content. By changing the way companies think about marketing, AdPerk is committed to fostering an environment where consumers can actively participate in the information-consumption process, ultimately helping marketers and publishers meet their objectives. More information can be found at: www.adperk.com