AdPerk(R) and Dwell(R) Take Modern Approach to Event Attendee Marketing.Earn Free Exhibition Pass to Dwell on to continue long on or in; to remain absorbed with; to stick to; to make much of; as, to dwell upon a subject; a singer dwells on a note s>. - Shak. See also: Dwell Design([R]) Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. by Watching Sponsored Videos at www.dwell.adperk.com SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden -- AdPerk, a new video engagement platform that connects consumers with relevant content, today announced the Dwell Rewards program, an online video library showcasing the latest offerings for the modern home. Dwell Rewards invites design savvy consumers to earn a free exhibition pass to Dwell on Design Los Angeles, the largest design show in the West, in exchange for viewing sponsored videos from Dwell advertisers. Unlike other forms of marketing, Dwell Rewards allows consumers to engage with marketers of their choice, on their own time. Consumers arrive at www.dwell.adperk.com from the Dwell Web site or from a print ad in the magazine where they select the videos to watch by clicking on thumbnails of the spots that include brand or product name, video title and length. To ensure consumers are engaged, they are required to confirm viewing by entering a letter sequence post view. Once the required amount of video is confirmed, consumers are prompted to checkout and the free exhibition pass can be printed. "By rewarding consumers for participating in the information-consumption process and capturing their attention in a related environment, we provide a unique opportunity to our advertisers," said Michela O'Connor O'Con·nor , Flannery 1925-1964. American writer whose novels Wise Blood (1952) and The Violent Bear It Away (1960) and short stories, collected in such works as A Good Man Is Hard to Find Abrams, president and publisher of Dwell. "With Dwell Rewards, marketers are able to build a relationship with a motivated mo·ti·vate tr.v. mo·ti·vat·ed, mo·ti·vat·ing, mo·ti·vates To provide with an incentive; move to action; impel. mo and demographically relevant consumer who has chosen its content over others and willingly taken the time to watch the video." Participating marketers access data on video viewership view·er·ship n. The people who watch a television program or motion picture: a largely male viewership. , click-through rates The number of times a link on a Web page is clicked compared to the number of times it is displayed. Advertising royalties paid to Web sites are often based on click-through rate (CTR), and the amount paid per click-through is considerably higher than the cost of an ad that is displayed to supplementary links and time spent with content, the increasingly favored engagement measure for video marketers. Additionally, attendees are more likely to have a defined agenda at the exhibition because of their pre-exposure to sponsors. Companies in the Dwell Rewards program currently include CeasarStone, Brizo and Sub-Zero/Wolf. About Dwell on dwell on or upon Verb to think, speak, or write at length about (something) Verb 1. dwell on - delay linger over Design Exhibition The two-day, 50,000 square foot, Dwell on Design exhibition brings together design professionals and design savvy consumers for an in-depth, inspirational in·spi·ra·tion·al adj. 1. Of or relating to inspiration. 2. Providing or intended to convey inspiration. 3. Resulting from inspiration. and engaging examination of all things modern. 12,000-15,000 attendees are expected to spend the weekend exploring the modern home products and services of 200+ exhibitors. Designed to represent the very best in modern outdoor living, the Dwell Outdoor exhibition will also be a highlight. This "pop-up" neighborhood will feature 5+ prefab home installations completely landscaped and designed by Dwell as well as over 25 exhibitors. More information can be found at: www.dwellondesign.com About AdPerk AdPerk is a San Francisco-based company that uniquely integrates relevant online video with compelling offers to connect consumers and brands. Recognizing that time is valuable and choice is crucial, AdPerk allows consumers to have a better experience with sponsored content. By changing the way companies think about marketing, AdPerk is committed to fostering an environment where consumers can actively participate in the information-consumption process, ultimately helping marketers and publishers meet their objectives. More information can be found at: www.adperk.com |
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