AdOutlet Enlisted to Help Extend Efforts of Middle East's Largest Newspaper and Magazine Group.Business Editors NEW YORK--(BUSINESS WIRE)--Nov. 10, 2000 Continuing its Global Acceptance, AdOutlet Announces Arrangement with Al-Ahram Organization AdOutlet announced today that it was chosen by Al-Ahram, the leading Arabic newspaper and magazine group, to help extend its ad sales efforts in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . The partnership will provide presentation of Al-Ahram's Arabic and English language English language, member of the West Germanic group of the Germanic subfamily of the Indo-European family of languages (see Germanic languages). Spoken by about 470 million people throughout the world, English is the official language of about 45 nations. publications to media buyers throughout the United States, complementing the efforts of its existing sales personnel. AdOutlet's public access platform in the U.S. (www.adoutlet.com) allows registered media buyers to search for media inventory and execute transactions in real time. The Advertising Distribution System(TM) (ADS(TM)) is AdOutlet's technological engine that powers the platform, allowing media inventory to be presented as the solution to target-specific searches. ADS(TM) is the ideal solution for media owners looking to generate incremental Additional or increased growth, bulk, quantity, number, or value; enlarged. Incremental cost is additional or increased cost of an item or service apart from its actual cost. exposure and revenue since it presents inventory publicly yet manages all transactions privately. "AdOutlet's service and solution is not about simply web-enabling the communication between media buyer and seller," said Terrence Sekel, Vice President of Research Alliances and International Development at AdOutlet. "The solution significantly improves the process by helping buyers sift through an ever-expanding number of options and giving them instantaneous access to "live" inventory. On the opposite side of the equation, media suppliers are provided with a mechanism that allows them to sell their inventory exactly as they would through real salespeople sales·peo·ple pl.n. Persons who are employed to sell merchandise in a store or in a designated territory. ." Sherif she·rif also sha·rif n. 1. A descendant of the prophet Muhammad through his daughter Fatima. 2. The chief magistrate of Mecca in Ottoman times. 3. A Moroccan prince or ruler. Abdel Moneim, Al-Ahram Advertising Manager for North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , comments, "The AdOutlet solution is ahead of the curve. We were impressed by the fact that it goes beyond web-enabling the current process and presents a solution to some of the fundamental problems media owners face in today's fragmented world. Al-Ahram is looking to AdOutlet to assist in generating incremental revenue from the market, and to help add efficiencies and streamline the business that we already conduct within the region." About Al-Ahram Al-Ahram is the Arabic world's oldest newspaper. It was founded in 1876 and is now the leading Arabic newspaper with a daily circulation of over 1.5 million copies in Egypt and throughout the Middle East. Al-Ahram now has more than fourteen different publications making it the biggest newspaper and magazine group in the region. Its publications range from news and general interest to business and economics. Under the guidance of Mr. Hassan Hamdy Hassan Hamdy is the 13th and current president of the Egyptian El Ahly sport club. He was the vice president of the club during Saleh Selim's presidency and the chairman of Al-Ahram advertising agency which is part of the Al-Ahram association and the president of the International , General Manager of Advertising and Member of Al-Ahram Board, the company has recently placed particular emphasis on implementing cutting-edge technologies. About AdOutlet Founded in 1998, AdOutlet, a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. based in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , is revolutionizing the media buying industry with its Advertising Distribution System (ADS). The ADS technology is transforming the industry from a paper-intensive process to a seamless, digital end-to-end solution (jargon) end-to-end solution - (E2ES) A term that suggests that the supplier of an application program or system will provide all the hardware and/or software components and resouces to meet the customer's requirement and no other supplier need be involved. Compare: turn-key solution. . This system creates target-specific searches that identify available inventory and generate a tailor-made result directly to your computer. Users have greater control, access, and levels of service that are needed to facilitate decision making at today's faster pace. To use the ADS platform today, visit AdOutlet's Web site at www.adoutlet.com. |
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