AdOn Network Joins DoubleClick Advertising Exchange.AdOn Network Joins a Select Group of Beta Partners for the DoubleClick Advertising Exchange Service PHOENIX -- AdOn Network, a leader in providing innovative keyword-targeted advertising solutions for advertisers and publishers, today announced that it has joined DoubleClick Advertising Exchange, a dynamic online marketplace that connects buyers and sellers of online display advertising for maximum return and efficiency. AdOn Network will join the DoubleClick Advertising Exchange as a beta partner for DoubleClick's product testing phase. DoubleClick began testing the new service and facilitating live transactions in late May. The DoubleClick Advertising Exchange service connects top-tier advertisers, agencies and networks with leading online publishers to maximize yield for sellers and improve campaign performance and ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). for buyers. Participation in DoubleClick Advertising Exchange provides AdOn Network's advertisers access to DoubleClick's collection of top-tier publisher inventory. "Joining DoubleClick Advertising Exchange marks another significant milestone for AdOn Network as we continue to expand our network and provide innovative solutions for our advertisers," said Steve Armstrong
Steve Armstrong (born Steve James) is a professional wrestler and is the son of the legendary "Bullet" Bob Armstrong. He has three brothers that also wrestle, Scott, Brad and Brian. , CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of AdOn Network. "As the Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. industry matures, one of the challenges facing ad networks, agencies and advertisers is gaining access to top-tier publisher traffic on a large scale. Joining DoubleClick Advertising Exchange provides us direct access to those publishers allowing us to meet the growing demand from our advertisers." "As an early participant in DoubleClick Advertising Exchange, AdOn Network and their advertisers can gain access to top-tier publishers," said Michael Rubenstein, VP and general manager, DoubleClick Advertising Exchange. "The service also allows AdOn Network to manage their media buys and publisher relationships more efficiently and effectively, improving the level and value of service that they can now offer advertisers." Using the DoubleClick Advertising Exchange service, AdOn Network can give its advertisers real-time access to quality inventory with maximum return on media buys. Buyers can use a range of features to improve campaign performance in real time, including tools that enable them to continuously test, measure and modify characteristics like frequency, reach and location. Also, DoubleClick Advertising Exchange is tightly integrated with its existing DART[R] ad management platform, which enables AdOn Network to leverage features such as Spotlight tags. About AdOn Network AdOn Network is a leader in providing innovative contextual and behavioral advertising solutions for advertisers and publishers, delivering quality traffic from US and International sources. AdOn Network offers site-specific ROI tracking along with Behavioral, Contextual and Geo Targeting Geo targeting (in internet marketing) is the method of determining the physical location of a website visitor and deliver different content to that visitor based his location, such as country, region/state, city, metro code/zip code, organization, ISP or other criteria. to equip e·quip tr.v. e·quipped, e·quip·ping, e·quips 1. a. To supply with necessities such as tools or provisions. b. advertisers with powerful performance-based tools to maximize their revenues. AdOn Network also features turnkey See turnkey system. ASP solutions for Publishers, which enable them to create, manage and distribute their own advertiser ad·ver·tise v. ad·ver·tised, ad·ver·tis·ing, ad·ver·tis·es v.tr. 1. To make public announcement of, especially to proclaim the qualities or advantages of (a product or business) so as to increase accounts. Founded in 1999, AdOn Network is a venture-backed company, based in Phoenix, Arizona Phoenix /ˈfiːˌnɪks/ (English: Phoenix, Navajo: Hoozdo, lit. "the place is hot", Western Apache: Fiinigis) is the capital and the most populous city of the U.S. . For more information, visit www.AdOnNetwork.com. |
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