AdOn Network Adds comScore Media Metrix Ad Sales Network Service.comScore Data to Provide In-Depth Measurement of AdOn Network's Reach PHOENIX -- AdOn Network[R], a leader in providing innovative, contextual and behavioral advertising solutions for advertisers and publishers, today announced that they have added the comScore Media Metrix Ad Sales Network (Ad Networks) Service which provides 3rd party validation of ad network statistics. Ad Networks reporting concentrates solely on measurement of ad sales networks for top advertising networks. This service delivers the industry source for in-depth measurement, evaluating the actual reach of ad sales networks and their channels. Advertisers and publishers use these metrics to gauge the performance of these networks, optimize ad spending and assess possible partnerships. "As a strong and growing ad network in a very competitive industry, it is important for our continued success to align ourselves with industry leaders like comScore," said Steve Armstrong
Steve Armstrong (born Steve James) is a professional wrestler and is the son of the legendary "Bullet" Bob Armstrong. He has three brothers that also wrestle, Scott, Brad and Brian. , CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of AdOn Network. "comScore has established themselves as the gold standard for Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. and ad network metrics. Their validation and distribution of our network metrics will provide increased visibility for AdOn Network and benefit the advertisers and publishers in our network." comScore's Ad Networks service measures unique visitors A count of how many different people access a Web site. For example, if a user leaves and comes back to the site five times during the measurement period, that person is counted as one unique visitor, but would count as five "user sessions. , average daily visitors, impressions and overall reach compared to the total Internet audience. comScore ad network reports are released on a monthly basis. During the month of November, comScore will be collecting and analyzing AdOn Network's traffic data that will be included in their ad networks report released in December. About AdOn Network AdOn Network is a leader in providing innovative contextual and behavioral advertising solutions for advertisers and publishers, delivering over 4 billion searches and 115 million unique users per month. AdOn Network offers site-specific ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). tracking along with Behavioral, Contextual and Geo Targeting Geo targeting (in internet marketing) is the method of determining the physical location of a website visitor and deliver different content to that visitor based his location, such as country, region/state, city, metro code/zip code, organization, ISP or other criteria. to equip advertisers with powerful performance-based tools to maximize their revenues. AdOn Network also features turnkey ASP solutions for Publishers which enable them to create, manage and distribute their own advertiser accounts. Founded in 1999, AdOn Network is a venture-backed company, based in Phoenix, Arizona Phoenix /ˈfiːˌnɪks/ (English: Phoenix, Navajo: Hoozdo, lit. "the place is hot", Western Apache: Fiinigis) is the capital and the most populous city of the U.S. . For more information, visit www.AdOnNetwork.com. |
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