AdMob Unveils New Research on Demographics and Behavioral Characteristics of iPhone and iPod touch Users.More Than 40 Percent of iPhone and iPod touch A flash-based iPod from Apple that was modeled after the iPhone. It is essentially a thinner iPhone without the phone capability and uses a touch screen for navigation rather than the illustrious click wheel. Like the iPhone, the only physical button displays the main menu. Users Access the Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the More Frequently From Their Mobile Device Than From a Computer SAN MATEO San Mateo (săn mətā`ō), city (1990 pop. 85,486), San Mateo co., W Calif., on San Francisco Bay; inc. 1894. It is a commercial and retail center with some high-technology manufacturing. San Mateo, Spanish for St. , Calif. -- AdMob, the world's largest and fastest growing mobile advertising platform, today released new research on the demographics The attributes of people in a particular geographic area. Used for marketing purposes, population, ethnic origins, religion, spoken language, income and age range are examples of demographic data. and behavioral behavioral pertaining to behavior. behavioral disorders see vice. behavioral seizure see psychomotor seizure. characteristics of iPhone and iPod touch users in the US. This research determined that while there are many similarities between users of the two devices, key differences in the demographic makeup makeup In the performing arts, material used by actors for cosmetic purposes and to help create the characters they play. Not needed in Greek and Roman theatre because of the use of masks, makeup was used in the religious plays of medieval Europe, in which the angels' faces of each group exist in areas such as age and household income. The research was conducted by comScore comScore is an internet marketing research company that provides marketing data and services to many of the internet's largest businesses [1]. comScore tracks all internet data on its surveyed computers in order to study online behavior. on AdMob's iPhone network of mobile Web sites and applications, making it representative of AdMob but not necessarily of the mobile population overall. "This research highlights how important it is for marketers to understand the mobile landscape and the characteristics of the users of a particular platform or mobile device," said Loftlon Worth, vice president, comScore. "Putting a little extra effort into the planning process can help a mobile campaign be significantly more successful." The research also found that 5 in 10 consumers on both iPhone and iPod touch devices use the mobile Web more frequently than they read printed newspapers. More than 40 percent reported using the Internet on their mobile device more often than using the Internet from their computers or listening to the radio. Highlights from this new research include: * iPhone users are generally older. 69 percent of iPod touch users are between 13-24 years of age, while this same age segment represents just 26 percent of iPhone users. 31 percent of iPhone users are 35-49 years old, while only 12 percent of iPod touch users fall in this age segment. In total, 74 percent of iPhone users are over the age of 25, compared to 31 percent of iPod touch users. * More than 70 percent of users on both the iPhone and iPod touch are male. * In line with the older demographic composition of iPhone users, they also have higher incomes. 78 percent of iPhone users have an annual household income of at least $25,000, compared to only 66 percent of iPod touch users. * iPhone users are more likely to have children than iPod touch users, most likely due to the age difference in the two groups. 46 percent of iPhone users have children, compared to only 28 percent of iPod touch users. * In the next six months, iPhone users plan to purchase clothing (57 percent), entertainment (47 percent), and travel (45 percent), while iPod touch users plan to purchase clothing (61 percent), entertainment (53 percent), and cell phones (36 percent). comScore and AdMob conducted this primary research into the demographics and behavioral characteristics of iPhone and iPod touch users in the first half of 2009. Participants were visitors to domains within the AdMob iPhone network who were shown survey invitation banners rather than banner ads A graphic image used on Web sites to advertise a product or service. Banner ads come in numerous sizes, but are often rectangles 460 pixels wide by 60 pixels high. Also 460 x 55 and 392 x 72 sizes are commonly used. . Those who clicked through the survey banner were presented with the mobile survey. The total sample size of iPod touch participants is 3,848, while the total number of participants in the iPhone sample is 3,454. All results were tested for statistically significant differences at the 95 percent confidence level. About AdMob AdMob is the world's largest mobile advertising platform, serving more than 6.2 billion mobile banner and text ads per month across a wide range of leading mobile Web sites and applications. AdMob helps advertisers connect with a relevant audience of consumers on mobile devices and gives publishers the ability to effectively monetize Monetize 1. To convert into money. 2. To convert from securities into currency that can be used to purchase goods and services. Notes: For example, you'll often hear Internet marketers talk about "monetizing website visitors. their mobile traffic. Incorporated in April 2006, AdMob provides the tools, data, and business models fueling the explosive growth of mobile media in more than 160 countries and territories worldwide. AdMob has been named one of the most innovative companies in advertising and marketing in 2009 by Fast Company magazine, a 2008 Technology Pioneer by the World Economic Forum, and one of Wired.com's 2008 Companies to Watch. AdMob works with thousands of advertisers and publishers, including Adidas ADIDAS All Day I Dream About Sex (song by Korn) ADIDAS Adolph (Adi) Dassler (founder of Adidas) , CBS News CBS News is the news division of American television and radio network CBS. Its current president is Sean McManus who is also head of CBS Sports. Current productions Current television shows
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