AdMob Hires Former Facebook Vice President of Engineering T.S. Ramakrishnan.World's Largest Mobile Advertising Marketplace Continues Its String of High-Profile Management Additions With the Hiring of a Seasoned Engineering Executive to Serve As VP of Engineering. SAN MATEO San Mateo (săn mətā`ō), city (1990 pop. 85,486), San Mateo co., W Calif., on San Francisco Bay; inc. 1894. It is a commercial and retail center with some high-technology manufacturing. San Mateo, Spanish for St. , Calif. -- AdMob, the world's largest mobile advertising marketplace, has further strengthened its executive team with the addition of T S Ramakrishman, a veteran technology architect whose innovations have powered the likes of Facebook, Skype, Yahoo!, and Oracle. "From communities to communication, T S has done it all," states AdMob Founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Omar Hamoui. "T S is uniquely suited to lead our technology team during this phase of dramatic growth. At Yahoo!, Skype, and Facebook, he developed a proven track record of building highly scalable and dynamic systems, and now AdMob will benefit from the skill and passion he brings to every challenge." Most recently, Mr. Ramakrishnan was Vice President of Engineering for Facebook, where he oversaw o·ver·saw v. Past tense of oversee. the build out of the site's architecture, built up a talented product engineering team, and managed a technology rollout that expanded Facebook beyond its college-age community. As part of the original development team for Yahoo! Messenger Yahoo!'s instant messaging (IM) service, which includes text messaging, voice calling and file sharing. The IM client includes Internet radio and the regular phone calling at rates as low as one cent per minute. Starting with Version 8. , he launched the first version of the platform and managed the team tasked with developing and releasing the popular instant messaging client Chat Client is the name used for alternative engines to messengers such as Yahoo!, MSN, and AOL. Several offer limited services with only IM/PM ability while some offer combined messsenger services with Yahoo!, AOL, or MSN, among others, combined into one. in over twenty countries. Ramakrishnan also oversaw the extension of Yahoo! Messenger to mobile platforms, an early revolution in PC-to-mobile communications, and one he now plans to bring to the realm of mobile advertising. "By building a platform that is rich in data analysis and reporting, we aim to provide our clients with a complete understanding of the mobile environment and its users," says Ramakrishnan. "We're going to streamline the whole process for publishers and advertisers alike, and add new reporting systems to track performance, ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). , optimization optimization Field of applied mathematics whose principles and methods are used to solve quantitative problems in disciplines including physics, biology, engineering, and economics. , targeting and campaign best-practices in a way that makes everything easy and comprehensive at the same time." Hamoui agrees. "These changes will cement AdMob's place as the authoritative source on mobile advertising data and industry trends." About AdMob AdMob is the world's largest mobile advertising marketplace. Founded in 2006, AdMob gives both advertisers and web publishers the ability to personalize per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. advertising to millions of mobile customers throughout 150 countries, geo-targeted by region, language, carrier, phone brand, phone model, OS, and more. To learn more about AdMob, visit www.admob.com. |
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