AdMob's Executive Talent Scales with the Hiring of Yahoo Mobile Asia's Former General Manager, Niren Hiro.Seasoned Media and Internet Executive Will Drive Company's Global Carrier, Brand and Media Partnerships across the Americas, Europe, and Asia SAN MATEO San Mateo (săn mətā`ō), city (1990 pop. 85,486), San Mateo co., W Calif., on San Francisco Bay; inc. 1894. It is a commercial and retail center with some high-technology manufacturing. San Mateo, Spanish for St. , Calif. -- AdMob, the world's largest mobile advertising marketplace, announced this week that Niren Hiro has come aboard as Vice President of Business Development, rounding out an impressive recruiting spree that drew executives from YouTube, SONY, ABC ABC in full American Broadcasting Co. Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928. , Vodafone, Diageo and Coca-Cola. "AdMob is the first global mobile advertising marketplace that matches millions of mobile Internet Refers to gaining access to the Internet using a lightweight, handheld device. See Mobile IP, PDA, smartphone and mobile TV. users from across 150 countries with relevant advertising," said Hiro, "so everybody wins... publishers, advertisers, and consumers. I had to be a part of this pioneering effort, and am thrilled to join this winning, ambitious team." As Vice President of Business Development, Hiro will take responsibility for positioning AdMob with global carriers and forging media partnerships across American, European, and Asian markets. Prior to AdMob, Hiro worked internationally with top Internet, mobile and media companies, leading the investment and operating strategy for Yahoo Mobile Asia's business unit as well as overseeing the integration of Yahoo Japan and Vodafone KK (Softbank Mobile SoftBank Mobile Corp.(ソフトバンクモバイル株式会社), previously as Vodafone K.K.(also known as Vodafone Japan) and J-Phone ). With over seventeen years of experience, he also enjoyed profitable stints with CBS (Cell Broadcast Service) See cell broadcast. Sportsline, MTV Networks, Plus Channel, and BPL See broadband over power lines. Mobile (a France Telecom JV). Hiro launched his first company, a successful processed foods venture, in his native Japan at the age of 21. Omar Hamoui, AdMob founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , stated, "We view Niren as a critical element to our growth strategies in mobile advertising. His proven track record and seventeen years of earned relationships with carriers, brands, media companies allow AdMob to broaden its scope and scale." Hiro joins AdMob not long after former YouTube Vice President of Sales Tony Nethercutt hired on in December 2006. In a recent interview Nethercutt described AdMob as "the next wave of advertising." About AdMob AdMob is the world's largest mobile advertising marketplace. Founded in 2006, AdMob gives both advertisers and web publishers the ability to personalize advertising to millions of mobile customers throughout 150 countries, geo-targeted by region, language, carrier, phone brand, phone model, OS, and more. To learn more about AdMob, visit www.admob.com. |
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