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AdMission Spotlight Ads to Boost Featured Recruitment Ad Programs for Publishers.


Flexible Display Ad Format Showcases "Top Jobs" Type Listings, Employer Branding Employer branding as “the image of the organization as a ‘great place to work’ in the minds of current employees and key stakeholders in the external market (active and passive candidates, clients, customers and other key stakeholders).  and Rich Media

ORLANDO Orlando, city, United States
Orlando (ôrlăn`dō), city (1990 pop. 164,693), seat of Orange co., central Fla., in a lake region; inc. 1875. In a citrus fruit and farm area, it is one of the world's most visited vacation spots.
, Fla. -- AdMission Corporation, a provider of online advertising solutions, has announced that publishers are choosing Spotlight Spotlight can refer to at least three types of lighting:
  • a searchlight;
  • stage lighting used in theatre to focus an audience's attention on a performer or event, known as a Followspot;
 Ads to offer new strategic featured recruitment ads or "Top Jobs" type programs. The 2.0 version of the flexible and fully customizable ad unit can dynamically display a mix of branded, text-only recruitment listings across a publisher's platform. Ads can also feature a single employment advertiser's branding with all accompanying recruitment listings and rich media including images and streaming video A one-way video transmission over a data network. It is widely used on the Web as well as company networks to play video clips and video broadcasts. Computers in home networks stream video to digital media hubs connected to a home theater. .

Recruitment typically comprises roughly half of a newspaper publisher's online ad revenue. Spotlight Ads, rich-media ads with branded response and a dynamic listing inventory showcase, has traditionally been chosen by high-volume advertisers in the autos, real estate and retail industries to feature their businesses and products to target consumers and drive leads. New functionality in the ad unit also makes it an ideal vehicle for publishers to strategically expand all of their "Top Jobs" type programs, garnering additional revenue from employment advertisers and featured recruitment ads online.

"We've been working successfully with AdMission for some time to offer enhanced online classified ads through our Recycler title and in the L.A. Times," said Jeremy Woodlee, director of online classifieds product management, Los Angeles Times Los Angeles Times

Morning daily newspaper. Established in 1881, it was purchased and incorporated in 1884 by Harrison Gray Otis (1837–1917) under The Times-Mirror Co. (the hyphen was later dropped from the name).
. "We look forward to using AdMission's Spotlight Ad technology to deliver enhanced value to our recruitment advertisers. The Spotlight Ads allow us to push 'Top Job' listings throughout our websites as ad units. The goal is to generate many more leads for these advertisers, and we're confident AdMission can help us do that."

"There is so much advertising and other content competing for a consumer's attention that it is more critical than even to give consumers ads that are engaging and relevant," said Sarah Pate, AdMission president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "The publisher that wins the bulk of the advertising spend in the end is the one that can produce the highest results. Spotlight Ads, with the unique blend of media-rich branding combined and relevant real time inventory, is a critical tool for any publisher targeting online ad dollars."

About AdMission Corporation

AdMission Corporation delivers dynamic display ads featuring real-time 1. real-time - Describes an application which requires a program to respond to stimuli within some small upper limit of response time (typically milli- or microseconds). Process control at a chemical plant is the classic example.  autos, real estate, recruitment and retail inventory across targeted networks. AdMission's flexible ad units combine patented rich media handling, e-commerce e-commerce, commerce conducted over the Internet, most often via the World Wide Web. E-commerce can apply to purchases made through the Web or to business-to-business activities such as inventory transfers.  and direct response to provide advertisers with one of the most visual, interactive online marketing solutions available. Learn more about AdMission at http://www.admission.net.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Apr 23, 2007
Words:410
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