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AdMission Marketplace Empowers Publishers to Build Community and Better Compete With Online-Only Classifieds; Robust Marketplace Puts Popular Online Advertising Features and Easy Package Creation at Publishers' Fingertips.


SAN RAMON San Ramon (Spanish for "Saint Raymond") may refer to one of the following places:

Argentina
  • San Ramón de la Nueva Orán, a city
Costa Rica
  • San Ramón, Costa Rica, the municipality of San Ramón
, Calif. -- AdMission Corporation, a provider of online classified advertising solutions, today announced the availability of AdMission Marketplace. The new complete solution arms publishers with the key features that consumers have come to expect in online classifieds and auction sites such as self-service ad creation, photos and rich media, buyer/seller ratings, negotiated sales and integrated payment options. Value-added features include personalized per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
 storefronts, integrated search, advanced fraud protection and reverse publishing to print. Publishers large and small can utilize AdMission Marketplace to build a rich local buying and selling community that offers stiff competition to online classifieds sites.

AdMission Marketplace is a hosted solution that may be customized for publishers with their branding, color scheme and URL URL
 in full Uniform Resource Locator

Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program.
. Publishers define and manage packages and pricing for online-only or online-and-print combos with an easy-to-use package manager that offers infinite possibilities, including seasonal and category-specific specials. An administrative control Direction or exercise of authority over subordinate or other organizations in respect to administration and support, including organization of Service forces, control of resources and equipment, personnel management, unit logistics, individual and unit training, readiness, mobilization,  panel provides complete control over the site, including the ability to review, approve, modify or reject ads and monitor, message or freeze buyers or sellers.

"Recent surveys tell us that online newspapers have to work harder to become the kind of top-of-mind destination for local sales and classifieds information that their print counterparts are," said Melinda Gipson, Newspaper Association of America The Newspaper Association of America is a United States trade association that represents the country's largest daily newspapers and provides services including market research, technology education and support, minority hiring and representing publishers in Washington, D.C.  (NAA NAA

Nomina Anatomica Avium.
) electronic media director. "To accomplish this, newspapers' online marketplaces must be full-featured storefronts offering rich search functionality and ratings to help users find what they want, and offer the kind of fraud protection and safe shopping environment that they've been led to expect from some of the Web's bigger vertical shopping sites."

AdMission Marketplace can be implemented as a standalone stand·a·lone  
adj.
Self-contained and usually independently operating: a standalone computer terminal. 
 online classifieds site or integrated with a publisher's existing systems. Call center, print output and third-party data feeds are fully supported utilizing AdMission's Web services (1) Loosely, any online service delivered over the Web. Such usage appears in articles from non-technical sources, but not in IT-oriented publications, because definition #2 below describes the correct use of the term. . AdMission Marketplace leverages the patented AdMission media platform, which streamlines the process of building media-rich ads, and has been employed in over 2.5 billion unique transactions. Buyer and seller ratings, full PayPal(R) integration and fraud protection promote safe selling and contribute to the sense of a local Marketplace community.

"The NAA's New Media Federation shopping task force this year will be looking to vendors like AdMission to leverage their experience with eBay, Cars.com and Homestore to make local newspaper shopping sites at once a more tightly integrated, and online best-best-of-breed solution for newspapers' readers and advertisers," Gipson added. "In a world where hundreds of thousands of merchants are making keyword search their entree into online advertising, online newspapers must be ready to surprise these advertisers with a much richer commercial offering that helps to elevate el·e·vate  
tr.v. ele·vat·ed, ele·vat·ing, ele·vates
1. To move (something) to a higher place or position from a lower one; lift.

2. To increase the amplitude, intensity, or volume of.

3.
 their brands. Publishers who don't have a solution for such merchants on their Web sites now had better get one, and quickly, or risk ceding cede  
tr.v. ced·ed, ced·ing, cedes
1. To surrender possession of, especially by treaty. See Synonyms at relinquish.

2.
 this important franchise to the portal shopping sites."

"Our goal for Marketplace was to provide publishers with a means to retain their dominance in local advertising while leveraging the classified migration online," said Sarah Pate, AdMission president & CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "AdMission Marketplace provides an easy 'on-ramp' to generating revenue from print and online packages for everything from real estate to RVs. It's an engaging and efficient shopping experience for consumers, while providing a platform that generated a strong ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot).  for advertisers."

View a live demonstration of AdMission Marketplace in Booth #78 at America East, March 27-29 in Hershey, PA or at NEXPO 2006 in Chicago, IL in Booth #3015. For more details, pricing or to schedule an appointment visit www.admission.net/marketplace or call +925-328-1200.

About AdMission Corporation

AdMission Corporation is a provider of patented technology solutions for directional advertising publishers including newspaper classifieds, yellow pages, e-commerce websites and online directories. AdMission is a hosted media platform that provides local advertisers with the means to create rich, visual ads showcasing their businesses, products and services, resulting in more relevant searches for consumers and qualified leads for advertisers. AdMission's powerful competitive advantage provides publishers with one of the most visual, interactive online marketing solutions available. Learn more about AdMission at http://www.admission.net.

AdMission Marketplace is a trademark of AdMission Corporation.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Mar 29, 2006
Words:677
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