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AdMission Brings Video Options to Online Advertising.


Streaming Video A one-way video transmission over a data network. It is widely used on the Web as well as company networks to play video clips and video broadcasts. Computers in home networks stream video to digital media hubs connected to a home theater.  Playback Playback could mean:
  • The re-playing of recorded media.
  • Gapless playback, the seamless playback of digital audio formats (i. e. ipods, mp3 players)
  • Playback singer, a practice in Bollywood musicals.
 and Instant Photos-to-video "Tours" Drive Consumer Engagement in AdMission Ads

LAS VEGAS Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States.  -- AdMission Corporation, a provider of online advertising solutions, today announced the availability of video ads on the AdMission platform. Two types of video ads are available to advertisers across a range of ad formats. The first allows full playback of advertiser-produced commercial spots and other videos to be streamed within AdMission ad units. The second video option blends advertiser-supplied photos with background music and captions to automatically create a video-like experience for consumers.

According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 eMarketer, online video advertising spending will have reached $410 million in 2006, 82 percent more than was spent in 2005. "The Internet video Video material obtained from the Internet. It may refer to streaming video from real time broadcasts, streaming archival material or downloading video files for watching later, all of which are viewed on the computer.  landscape is expanding rapidly," said Sarah Pate, AdMission president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "AdMission's new video ad formats ensure that the broadest group of advertisers is able to take advantage of video's unmatched ability to engage consumers and drive quality leads. Providing multiple video options across our range of standard ad formats gives advertisers maximum potential to showcase both their brand and their inventory using video."

The video playback feature of the AdMission platform allows advertisers to create or re-purpose professional, full-motion video Video transmission that changes the image 30 frames per second (30 fps). Motion pictures are run at 24 fps, which is the minimum frequency required to eliminate the perception of moving frames and make the images appear visually fluid to the eye.  content for use with their online ads. Ad units on the AdMission platform allow the video to be streamed in a variety of sizes. Videos in the ad unit may appear upon initial load of the page or when the user clicks to expand the ad display.

AdMission's new photos-to-video feature works automatically with any ad created via the AdMission platform. Photos may be passed into AdMission via a feed, or uploaded using AdMission's patented self-service tools. Each photos-to-video ad becomes a video tour with image pans, zooms and cross-fades. Scenes can include descriptive captions to communicate key features. Advertisers may choose from a collection of background music to accompany their photos-to-video presentation.

"Online advertising is all about capturing the user's attention, and understanding their intentions," continued Pate. "Energizing energizing,
adj giving energy to; revitalizing; rejuvenating.
 our ads with video content encourages consumers to spend more time interacting with an ad."

About AdMission Corporation

AdMission Corporation delivers dynamic display ads featuring real-time autos, real estate and retail inventory across targeted networks. AdMission's flexible ad units combine patented rich media handling, e-commerce and direct response to provide advertisers with one of the most visual, interactive online marketing solutions available. Learn more about AdMission at http://www.admission.net.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 29, 2007
Words:394
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