AdMedia Survey Finds Advertising, Marketing Services and Internet Marketing Firms Optimistic about M&A Deals in 2008.Sixty-Seven Percent of Executives Expect to Either Approach or Be Approached about an M&A Deal and 39 Percent Expect to Complete One or More Merger and Acquisition NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- AdMedia Partners, an independent merger and acquisition firm, announced today the findings of its 14th annual survey of senior executives at leading advertising, marketing services, and Internet marketing See Internet advertising. firms regarding the prospects for industry mergers and acquisitions. Conducted in December 2007, the survey found a number of emerging macro-economic catalysts as well as changes in the marketing services landscape that will impact business operations Business operations are those activities involved in the running of a business for the purpose of producing value for the stakeholders. Compare business processes. The outcome of business operations is the harvesting of value from assets . "Despite concerns of a recession or economic slowdown in the U.S., respondents were surprisingly optimistic about the environment for M&A deals and M&A valuations in 2008," said AdMedia Partners Managing Partner Abe Jones. "In fact, 67 percent of the executives surveyed expect to either approach or be approached about an M&A deal this year, and 39 percent expect to complete one or more merger and acquisition as a buyer or a seller," he added. "Valuations remain robust," said AdMedia Partners Managing Partner Seth Alpert. "Despite concerns regarding the economy, respondents expect valuations for advertising and marketing services firms across the board to remain at last year's strong levels: 8x EBIT EBIT See: Earnings Before Interest and Taxes EBIT See earnings before interest and taxes (EBIT). for digital marketing agencies, 6x to 6.5x EBIT for marketing services firms, and 5x EBIT for advertising agencies," he added. Webinar to be held today, January 28, at 2 p.m. EST (11 a.m. PST PST Paroxysmal supraventricular tachycardia, see there ) AdMedia Partners Abe Jones and Seth Alpert will review results of and answer questions about their two newly released surveys: "2008 Prospects for Media Mergers and Acquisitions" and "2008 Merger and Acquisition Prospects for Marketing Services and Internet Marketing Firms." To register, go to: https://www1.gotomeeting.com/register/990146883 The results of this year's survey identified some other key trends in 2008, including: * Asia Rising - Highlighting the increasing impact of globalization globalization Process by which the experience of everyday life, marked by the diffusion of commodities and ideas, is becoming standardized around the world. Factors that have contributed to globalization include increasingly sophisticated communications and transportation , a near equal amount of respondents believe that the U.S./Canada and Asia hold the most growth potential for industry M&A. This represents a significant change from last year's results, when the U.S. was considered to have been by far the greatest growth opportunity. * Disruptive Technologies - Online, wireless/mobile and social networking See social networking site. social networking - social network were most frequently cited by respondents as the most disruptive trends and technologies to the current advertising and marketing services industries. * Offline Services Not Forgotten - Despite the high growth potential of online channels, strong demand persists for traditional advertising and marketing services, with more than three-quarters of respondents considering entering or expanding in offline sectors. * Clients Driving Expansion of Services - The need to keep pace with the expanding range of marketing services and client demand for online capabilities were among the factors that drove 86 percent of respondents to enter new sectors during 2007. * Anticipated Strong Spending Despite the Weakening U.S. Economy - While respondents are concerned about a potential slowing of the U.S. economy, they are optimistic about their own companies and feel that major events in 2008, such as the U.S. Presidential elections and the Olympics, will drive advertising spending and the demand for marketing services. In addition, the weakened U.S. dollar is attracting a new group of foreign buyers, opening up exciting new opportunities for sellers. To access a free copy of the report on the M&A prospects for advertising, marketing services and Internet marketing firms in 2008, please visit the AdMedia Partners website at http://www.admediapartners.com. About AdMedia Partners Founded in 1990, AdMedia Partners provides M&A advisory services advisory services advisory services provided to the public, in their capacity as owners and managers of animals, are an important part of veterinary science. They may be provided by government bureaux, by commercial companies who deal in pharmaceuticals or animals or animal for digital and traditional media, marketing and information businesses. The firm has completed more than 150 M&A deals worth over $5 billion since 1999. Select recent Marketing Services, Interactive and Internet Marketing transactions completed by AdMedia Partners include: * Representing Refinery, an interactive marketing solutions agency, in its acquisition by WPP's G2 Worldwide. * Representing Ignite Health, a leading interactive healthcare marketing agency, in its acquisition by inVentiv Health. * Representing Spannerworks, a leading U.K. search engine marketing agency, in its acquisition by iCrossing. * Representing New Media Strategies, a leading online word-of-mouth marketing agency, in its acquisition by Meredith Corporation Meredith Corporation NYSE: MDP is based in Des Moines, Iowa. The company has two divisions, publishing and broadcasting. Edwin Thomas Meredith founded the company in 1902 when he began publishing Successful Farming magazine. . * Representing Genex, an interactive marketing services firm that specializes in online customer relationship marketing, in its acquisition by Meredith Corporation. * Representing Medical Broadcasting Company Noun 1. broadcasting company - a company that manages tv or radio stations company - an institution created to conduct business; "he only invests in large well-established companies"; "he started the company in his garage" , one of the largest independent interactive healthcare agencies, in its acquisition by Digitas Inc. * Representing Impulse Marketing Group, an online lead generation affiliate marketing Affiliate marketing is a method of promoting web businesses (merchants/advertisers) in which an affiliate (publisher) is rewarded for every visitor, subscriber, customer, and/or sale provided through his/her efforts. company serving the financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. industry, in its acquisition by an undisclosed buyer. * Representing Glover Park Glover Park is a neighborhood in Northwest Washington, D.C., about a half mile north of Georgetown and just west of the Vice Presidential Mansion and the U.S. Naval Observatory. Group, a corporate communications and public affairs firm, in its sale to the private equity firm Svoboda, Collins. * Representing Chandler Chicco, a full-service, global healthcare public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most firm, in its acquisition by inVentiv Health, Inc. * Representing CFM Direct, a leading direct marketing agency, in its acquisition by Merkle, a leading database marketing agency. |
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