AdMedia Partners Advises Interactive Marketing Agency Spunlogic in Acquisition by Engauge Marketing.M&A Market for Interactive Agencies Remains Robust Amidst Broader Market Turmoil NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Engauge Marketing, LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control , a marketing solutions agency owned by Halyard hal·yard also hal·liard n. Nautical A rope used to raise or lower a sail, flag, or yard. [Alteration (influenced by yard1) of Middle English halier, from Capital and focused on brand and customer engagement, has acquired interactive marketing agency Spunlogic. AdMedia Partners (http://www.admediapartners.com), a New York financial advisory firm specializing in mergers and acquisitions for digital and traditional media, marketing and information businesses, represented Spunlogic in the acquisition. "The demand for digital marketing capabilities remains strong," says Frank Connolly, the banker who led AdMedia's deal team on this transaction. "Despite the current economic uncertainty, we continue to see both strategic and private equity backed buyers aggressively pursuing interactive agencies." "This is the second interactive deal we closed in the past two weeks. Notably, in both transactions the buyers were portfolio companies of private equity funds: Engauge Marketing is a portfolio company of Halyard Capital, and 360i, who two weeks ago acquired our client i33, is a portfolio company of ABS Capital Partners. While private equity funds have been sidelined from doing multi-billion dollar transactions, they still remain active in the less leveraged middle market." About Spunlogic Spunlogic is an award winning interactive marketing and technology agency with an expertise in maximizing the user experience to attract, convert and retain more customers. Spunlogic's full-service interactive offering includes: strategy, interactive design, online marketing (email marketing, SEM, lead generation), web / application development, and usability. Spunlogic works with such clients as The Home Depot The Home Depot (NYSE: HD) is an American retailer of home improvement and construction products and services. Headquartered in Vinings, just outside Atlanta in unincorporated Cobb County, Georgia, Home Depot employs more than 355,000 people and operates 2,164 big-box , Coca-Cola, UPS, Anheuser-Busch and Holiday Inn. Spunlogic is headquartered in Atlanta, Georgia. About Engauge Engauge is a next-generation marketing solutions agency formed to unite the power of digital, traditional, and direct marketing. Its messages match the various behavioral modes that people are in when they engage with media. Each member of Engauge retains its core specialty, utilizes the expertise of other members to broaden its offering, and adopts a brand/response/data approach to advertising across all channels. Engauge works with such clients as Airborne, Best Buy, International Delight International Delight is a brand of specialty creamers found in many North American coffee shops and delicatessens. The product is distributed by the Dean Foods' White Wave Foods. , Land O'Lakes
About Halyard Capital Halyard Capital is a New York-based private equity firm with over $600 million of capital under management, focused on investing opportunities within the media, communications and business services industries. Halyard specializes in middle-market leveraged buyouts and growth equity investments. The firm has extensive experience and a proven track record within each of these sectors with recent investments including HCPro, Engauge, Presidio Networks and Education Dynamics. Halyard invests in and works closely with exceptional management teams in companies with defensible market positions and franchise characteristics which generate strong cash flow and operate in attractive growth markets. The firm's investment funds Noun 1. investment funds - money that is invested with an expectation of profit investment assets - anything of material value or usefulness that is owned by a person or company will commit up to $40 million to individual portfolio companies with a focus on investments of between $15 million and $40 million. Halyard has the ability to complete larger transactions utilizing our network of investment partners. Additional information regarding Halyard's strategy, principals and investments can be found at www.halyard.com. About AdMedia Partners AdMedia Partners is a leading boutique financial advisory firm that provides middle market mergers and acquisitions advisory services advisory services advisory services provided to the public, in their capacity as owners and managers of animals, are an important part of veterinary science. They may be provided by government bureaux, by commercial companies who deal in pharmaceuticals or animals or animal to advertising and marketing services, media and publishing, and related Internet businesses. Founded in 1990 and located in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , the firm has completed over 150 transactions worth over $5 billion since 1999. Select recent interactive and Internet marketing See Internet advertising. transactions completed by AdMedia Partners include: * Representing i33, an award-winning digital design, development and marketing firm, in its acquisition by 360i, a leading independent digital agency and a subsidiary of Innovation Interactive LLC. * Representing iCrossing, a global digital marketing company, in its acquisition of Web development agency Proxicom. * Representing Refinery, an interactive marketing solutions agency, in its acquisition by WPP's G2 Worldwide. * Representing Ignite Health, a leading interactive healthcare marketing agency, in its acquisition by inVentiv Health. * Representing Spannerworks, a leading U.K. search engine marketing agency, in its acquisition by iCrossing. * Representing New Media Strategies, a leading online word-of-mouth marketing agency, in its acquisition by Meredith Corporation Meredith Corporation NYSE: MDP is based in Des Moines, Iowa. The company has two divisions, publishing and broadcasting. Edwin Thomas Meredith founded the company in 1902 when he began publishing Successful Farming magazine. . * Representing Genex, an interactive marketing services firm that specializes in online customer relationship marketing, in its acquisition by Meredith Corporation. * Representing Medical Broadcasting Company Noun 1. broadcasting company - a company that manages tv or radio stations company - an institution created to conduct business; "he only invests in large well-established companies"; "he started the company in his garage" , one of the largest independent interactive healthcare agencies, in its acquisition by Digitas Inc. * Representing Bridge Worldwide, an interactive relationship marketing agency, in its acquisition by Wunderman, a unit of WPP Group WPP Group plc (LSE: WPP) (NASDAQ: WPPGY), based in London, United Kingdom, is one of the world's largest communications services groups (and one of the big six advertising holding companies, the others being Omnicom, Interpublic, Publicis, Dentsu and Havas) employing . * Representing Dynamic Logic, the leading independent marketing research company, in its acquisition by Millward Brown Millward Brown is a market research company,[2] with its headquarters based in the UK. Millward Brown was the first company to provide continuous tracking studies, and has researched more ads and more brands than any other research company. , a unit of WPP Group. * Providing strategic advice to aQuantive in its acquisition of sbi.razorfish. * Representing Impulse Marketing Group, an online lead generation affiliate marketing Affiliate marketing is a method of promoting web businesses (merchants/advertisers) in which an affiliate (publisher) is rewarded for every visitor, subscriber, customer, and/or sale provided through his/her efforts. company serving the financial services industry, in its acquisition by an undisclosed buyer. For more information, contact: Frank Connolly Managing Director fconnolly@admediapartners.com Seth Alpert Managing Director salpert@admediapartners.com AdMedia Partners, Inc. 444 Madison Avenue New York, NY 10022 (212) 759-1870 |
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