AdLINK Selects Nielsen//NetRatings Service for Internet Measurement.

Business Editors

STAMFORD, Conn.--(BUSINESS WIRE)--Oct. 15, 2001

Leading Provider of Digital Communications Solutions

Subscribes to Nielsen//NetRatings Across Europe

Nielsen//NetRatings, the world's fastest growing Internet audience measurement service, today announced that AdLINK, one of Europe's leading providers of digital communications solutions, has subscribed to the Nielsen//NetRatings service starting in October.

AdLINK will use the Nielsen//NetRatings service to measure Internet usage in eight European countries: Austria, Denmark, France, Germany, the Netherlands, Norway, Spain and the United Kingdom. This will in turn enable them to help their clients in online-planning and marketing. AdLINK will also use Nielsen//NetRatings internally for market observation and market development.

The company has subscribed to Nielsen//NetRatings' audience measurement service, which tracks audience behaviour including demographic information and advertising information on the web, collected in real time from a representative panel of Internet users in each country.

Michael Kleindl, CEO of AdLINK says: "The Nielsen//NetRatings' data will enable us to serve our clients better by meeting their needs in accurately analyzing our website audiences, reaching their target groups with strong and efficient advertising concepts and putting additional emphasis on market research. We are committed to further increase our service offerings in this area for our advertising and publishing customers."

AdLINK is active in almost all European countries. "We chose Nielsen//NetRatings because of its geographic reach, accuracy and consistency of data, which enables easy comparison of information across countries. Just as we provide our customers with "one-stop-media-shopping" for pan-European campaigns, we ourselves also use Europeanwide data as a basis for our business decisions," says Michael Kleindl.

Peter Wilcox, European Managing Director of Nielsen//NetRatings added: " We are delighted to be working with AdLINK as they seek to provide solutions to their clients for digital communications. Nielsen//NetRatings' geographic reach coupled with the ease of comparing our data across countries provides an ideal match for AdLINK's broad European presence."

About Nielsen//NetRatings

Through strategic partnerships between NetRatings (NASDAQ: NTRT), Nielsen Media Research and ACNielsen, the Nielsen//NetRatings Internet audience measurement service collects real-time data from more than 225,000 individuals with access to the Internet in 29 countries around the world. Nielsen//NetRatings uses unique technology capable of measuring both Internet use and advertising to provide the most timely, accurate and comprehensive Internet usage data and advertising information in the global marketplace. For more information, please visit www.nielsen-netratings.com.

About AdLINK Internet Media AG (SIN 549 015)

AdLINK is a leading provider of digital communication solutions in Europe. It offers complete advertising services for the Internet, wireless applications and eMail to advertisers as well as publishers. Independent of media, publishers and agencies, AdLINK markets online advertising space and digital marketing concepts. Founded in 1996, AdLINK has been a pioneer in the European digital advertising market and since then has gained vast experience working with more than 1500 clients.

The company is represented by independent subsidiaries in Belgium, Denmark, Germany, France, UK, Norway, Austria, Switzerland, Sweden, the Netherlands and Spain. AdLINK sells the online advertising space for prestigious Internet sites including A-Online, Austria Online, CeBIT, Dagens Nyheter, Der Standard Online, Deutsche Borse, EuroNews, European Investor, Falk-Online, GMX, Hobby Press Axel Springer, Jyllands Posten, La Tribune, Le Figaro, Marco Polo, Tagesanzeiger, Neuer Markt.com, QXL, Radio France, RealMadrid, SAT.1, Stockwatch, Telia, The Independent, Timeout, Viag Interkom, Yahoo Norway und Yahoo Schweden. It has a total placement network in Europe of more than 550 sites registering more than 1000 million page impressions per month. Since September 2000 AdLINK has pushed the development of next generation marketing: Permission Marketing Solutions (Wireless and now eMail).

AdLINK`s strategic partners include Schober Information Group, Tamedia (SWX: TAMN), Engage (Nasdaq: ENGA), EDS (NYSE: EDS) and Sun Microsystems (Nasdaq: SUNW).

Since May 2000 the company has been listed on the Frankfurt Neuer Markt. AdLINK is a member of United Internet AG, Europe's leading network of Internet companies.