AdInsights Introduces ''AdInvite'' to Enhance Web User Experience and Eliminate Pop-up Invitations; AdInvite Sets the New Standard for Online Survey Recruitment and Research Quality.Business Editors STAMFORD Stamford, town, England Stamford, town (1991 pop. 18,127), in the Parts of Kesteven, Lincolnshire, E central England, on the Welland River. It is a market town. Products include diesel engines, electrical equipment, bricks, and tiles. , Conn.--(BUSINESS WIRE)--Dec. 8, 2003 InsightExpress, a leading online market research company, today announced the availability of AdInvite, a responsible and innovative means of inviting Web users to share their opinions in online surveys. Developed for AdInsights, InsightExpress' industry-leading online ad effectiveness solution, AdInvite supplants traditional pop-up and pop-under invitations--enhancing the user experience, reaching substantially wider audiences, and supporting the unique branding and customization needs of individual Web publishers. "In an environment of increasing Web clutter, user frustration, and advancing technology, we specifically developed AdInvite to enable the conduct of higher quality research in a responsible, effective manner," said Lee Smith, president of InsightExpress. "AdInvite does not require a download To receive a file transmitted over a network. In any communications session, "download" means receive, and "upload" means send. The download/upload often implies a big/little scenario, in which data is being downloaded from the "big" server into the "little" user's computer. or plug-in An auxiliary program that works with a major software package to enhance its capability. For example, plug-ins are widely used in image editing programs such as Photoshop to add a filter for some special effect. , is not trapped by firewalls or computer-resident software, is supported by virtually all browsers, and operates with any Web publisher permitting rich media units." To meet the diverse needs of Web publishers, AdInsights can operate using traditional invitation methods, AdInvite, or combinations of other proven approaches. As a benefit beyond an uninterrupted user experience, AdInvite does not consume ad inventory--enabling publishers to measure the impact of an advertisement without foregoing revenue opportunities. AdInvite is the latest example of InsightExpress and AdInsights commitment to advancing the online research industry. About AdInsights AdInsights is the industry's fastest growing online ad effectiveness solution. Using a proven simultaneous control/exposed methodology, AdInsights is powered by InsightExpress' patented business methods. Through custom surveys designed by InsightExpress' market research experts, AdInsights uniquely enables clients to focus upon their specific marketing and advertising needs without constraints CONSTRAINTS - A language for solving constraints using value inference. ["CONSTRAINTS: A Language for Expressing Almost-Hierarchical Descriptions", G.J. Sussman et al, Artif Intell 14(1):1-39 (Aug 1980)]. . With more than 750,000 completed ad effectiveness surveys within the last year, AdInsights provides the industry's most current normative nor·ma·tive adj. Of, relating to, or prescribing a norm or standard: normative grammar. nor database. AdInsights in conjunction with InsightExpress' panel has been selected to conduct the Interactive Advertising Bureau's (IAB (1) See Internet Architecture Board. (2) (Interactive Advertising Bureau, New York, www.iab.net) An industry association founded in 1996 to set standards and guidelines for interactive advertising and marketing. ) most comprehensive XMOS XMOS Cross Media Optimization Studies (Interactive Advertising Bureau) XMOS Cross Media Optimization Study XMOS High Speed Mos study to date. For more information regarding AdInsights, please contact Matt Pasternak Pas·ter·nak , Boris Leonidovich 1890-1960. Russian writer whose Doctor Zhivago (1957), a novel of disillusionment with the Russian Revolution, was banned by Soviet authorities. He was forced to refuse the 1958 Nobel Prize for literature. , Director of Ad Effectiveness Solutions, at 203.406.3219 or via e-mail at mpasternak@insightexpress.com. About InsightExpress InsightExpress is the acknowledged pioneer of rapid turnaround Turnaround A situation where a company that has had poor performance for an extended period of time experiences a positive reversal. Notes: A speculator may profit from a turnaround if he or she accurately anticipates the improvement of a poorly performing company. , high-quality, online market research services. With its award-winning and patented technology, market research expertise, and access to more than 100 million online individuals, InsightExpress enables its clients to easily harness market research to make the right business decision in real time. InsightExpress is affiliated with General Atlantic Partners. Visit us on the Web at http://www.insightexpress.com or call 203.359.4174. |
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