AdForce is `Going the Distance'; AdForce Will Serve Free Banner Ads To Benefit Multiple Sclerosis Research.Business Editors/High-Tech Writers CUPERTINO, Calif.--(BUSINESS WIRE)--April 24, 2000 AdForce, Inc., a majority-owned operating company operating company A business that engages in transactions with outsiders. of CMGI CMGI Commonly Maintained Grounds Infrastructures CMGI College Marketing Group Information (Services) , Inc. and a leading online provider of centralized, outsourced ad management and delivery services, today announced that they will be serving up to 10 million free ads per month for Going the Distance, a non-profit organization A non-profit organization (abbreviated "NPO", also "non-profit" or "not-for-profit") is a legally constituted organization whose primary objective is to support or to actively engage in activities of public or private interest without any commercial or monetary profit purposes. (www.goingthedistance.net) devoted to raising funds for Multiple Sclerosis (MS) studies. Going the Distance intends to use AdForce's ad-serving capabilities to help generate new sponsorships and to provide their current sponsors with banner ads on the Going the Distance web site. Going the Distance for MS Research began after founder Nick Irons performed the unprecedented and swam the length of the Mississippi River-1,550 miles -- in 1997. After his father was diagnosed with Multiple Sclerosis, Irons devoted his life to raising awareness Raising awareness is a common phrase advocacy groups use to justify a particular event, brochure or even the entire organization. Raising awareness refers to alerting the general public that a certain issue exists and should be approached the way the group desires. and funds to find a way to cure this disease. Beginning this month, Irons will bike around the perimeter of the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , riding more than 10,000 miles on behalf of Multiple Sclerosis Research. "AdForce's generosity opens up a whole new spectrum of fund raising opportunities to us, and will allow GoingtheDistance.net to provide more publicity than we could have using traditional methods such as direct mailers," said John Irons, Director of web operations Web operations is a domain of expertise within IT systems management that involves the deployment, operation, maintenance, tuning, and repair of web-based applications. With the rise of web technologies since mid-1995, specialists have emerged that understand the complexities of for the Going the Distance for MS Research Organization. "The Internet is a powerful medium and with AdForce's technology, we hope will reach millions of people -- and raise funds to help make this disease disappear." "It is very important to AdForce to give back to our communities," said Chuck Berger, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of AdForce. "We are committed, to helping Going the Distance make a difference, by using the power of the web." For GoingtheDistance.net, the ultimate goal is to provide a normal life for the 1.5 million people living with MS. Together, both AdForce and GoingtheDistance.net will strive to achieve a record distance in MS awareness and funding. About Going the Distance for MS Research (www.goingthedistance.net) Going the Distance for MS Research is a non-profit organization founded by Nick Irons in 1999, and headquartered in Washington DC. It's mission is to raise funds for the medical research critical for finding a cure for Multiple Sclerosis. For more information about Going the Distance for MS Research, please refer to the web site, http://www.goingthedistance.net. About AdForce (www.adforce.com) AdForce, a majority-owned operating company of CMGI, Inc., is "The Force in Digital Marketing"(TM) and a leading provider of centralized online advertising services, enabling publishers, rep firms and advertisers to leverage the unique advantages of the Internet as the first fully interactive medium. Deploying advanced scalable technology and backed by robust data centers, the AdForce service delivers billions of impressions monthly for some of the Internet's most prominent advertisers. AdForce provides a comprehensive suite of products which allow advertisers and publishers to target, deliver, measure and analyze Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. programs for the best results. AdForce has offices in Cupertino, CA, Costa Mesa, CA, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , NY and Hong Kong. |
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