AdForce and DigitalSquare Enter a New Era of Digital Marketing; AdForce Delivers Online and Offline Advertising to DigitalSquare End Users.CUPERTINO, Calif. and SCOTTS VALLEY, Calif.--(BUSINESS WIRE)--Oct. 7, 1999--AdForce, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : ADFC ADFC Allgemeiner Deutscher Fahrrad Club ADFC Australian Defence Force Cadets ADFC Altimetry Data Fusion Center ADFC Alcohol and Drug Free Community ADFC Advanced Digital Fire Control ), a leading provider of centralized, outsourced ad management and delivery services on the Internet, today announced that it will deliver and manage electronic advertising for DigitalSquare, a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. engaged in the development of a worldwide network of retail software distribution outlets which will reside on the hard drives of millions of new PC's. DigitalSquare's innovative business model will afford advertisers the unique ability to extend campaigns to both online and offline end users whose PC's are part of the DigitalSquare network. AdForce will deliver digital ads through DigitalSquare's user base determined by their purchase of various software products, as opposed to their online navigation habits. This new medium effectively extends AdForce's reach in a way that other online ad delivery companies have not yet realized. Previously limited to contracted web publisher customers, AdForce is now able to deliver advertising to a user's desktop without channeling through a web site. DigitalSquare's advanced updating system virtually converts hard drives into receivers of digital advertising, allowing advertisers to implement new campaigns at any time, independent of a user's online viewing habits. DigitalSquare's comprehensive reporting will work in conjunction with AdForce's tracking technology to provide valuable, user demographic and preference information, enabling advertisers to alter campaigns to maximize effectiveness and ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). . "We are extremely pleased to have entered into an agreement with a world class advertising services company like AdForce," said Lee Peterson, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Digital Square. "With DigitalSquare's unique position on the hard disk drives of millions of new PC's, our relationship with AdForce provides a tremendous opportunity for virtually any type of advertiser looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. a compelling, low-cost way to disseminate information." "DigitalSquare is breaking new ground in electronic advertising, and we're excited to be in a position to assist them in that endeavor," said Chuck Berger, CEO of AdForce. "Digital Marketing is not limited in scope to the Internet. The capacity to deliver digital ads off-line to a users desktop extends our reach to an entirely new audience." About DigitalSquare (www.digitalsquare.com) DigitalSquare is a privately held PC commerce company located in Scotts Valley, California Scotts Valley is a small city located in eastern Santa Cruz County, California, United States, about ten miles (16 km) south of San Jose and six miles (10 km) north of the beach in the upland slope of the Santa Cruz Mountains. As of the 2000 census, the city population was 11,385. . The company is engaged in developing a worldwide network of retail outlets, or digital "town squares" that reside on the hard drive of millions of new PCs. DigitalSquare provides consumers with a highly interactive, personal shopping experience in a graphically-rich environment. DigitalSquare's approach integrates proprietary, patent-pending technology and large-scale backend networking with industry-standard licensing systems, enabling computer users to evaluate and purchase software already resident on their new PCs. More information about DigitalSquare can be found on the World Wide Web at www.digitalsquare.com. About AdForce (www.adforce.com) AdForce is "The Force in .com Marketing"(TM) and a leading provider of centralized advertising services, enabling online publishers, rep firms and advertisers to leverage the unique advantages of the Internet as the first fully interactive medium. Deploying advanced scalable technology and backed by robust data centers, the AdForce service delivers billions of impressions monthly for some of the Internet's most prominent advertisers. AdForce provides a comprehensive suite of products, which allow advertisers, and publishers to target, deliver, measure and analyze Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. programs for the best results. AdForce has strategic partnerships with America Online See AOL. , Inc. and Experian (formerly Metromail). AdForce has offices in Cupertino, CA, Costa Mesa Costa Mesa (kŏs`tə mā`sə), city (1990 pop. 96,357), Orange co., S Calif., on the Pacific south of Santa Ana; inc. 1953. It is a transportation, residential, and light industrial center. , CA, and New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , NY. This press release contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Act of 1934, as amended. These statements are subject to the "safe harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. " created by those sections. AdForce's actual results for future periods could differ materially from those predicted in these forward-looking statements. Factors that could cause actual events or results to differ include, but are not limited to its ability to maintain the performance and reliability of its systems, its need to continue scaling its systems successfully and to add new features and functionality to meet market demands, competitive pressures affecting AdForce and/or its customers, continued consolidation in the industry affecting AdForce's customers or competitors, and other risks described in AdForce's Registration Statement on Form S-1, as amended, and Form 10-Q Form 10-Q See 10-Q. for the period ended June 30, 1999 filed with the Securities and Exchange Commission. AdForce undertakes no obligation to update forward-looking statements to reflect events or circumstances occurring after the date of such statements. |
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