AdForce and @pos.com Partner to Serve Ads at the Point-of-Sale; Unique Penetration Into Retail Environment Will Combine Online and Terrestrial Advertising.CUPERTINO, Calif.--(BUSINESS WIRE)--June 29, 1999-- AdForce, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : ADFC ADFC Allgemeiner Deutscher Fahrrad Club ADFC Australian Defence Force Cadets ADFC Altimetry Data Fusion Center ADFC Alcohol and Drug Free Community ADFC Advanced Digital Fire Control ), a leading provider of centralized cen·tral·ize v. cen·tral·ized, cen·tral·iz·ing, cen·tral·iz·es v.tr. 1. To draw into or toward a center; consolidate. 2. , outsourced ad management and delivery services on the Internet, today announced a cooperative agreement with @pos.com (OTC Bulletin Board OTC Bulletin Board An electronic quotation listing of the bid and asked prices of OTC stocks that do not meet the requirements to be listed on the NASDAQ stock-listing system. : NETX), formerly Mobinetix, a leading provider of Internet-based electronic transaction management solutions for Web-enabling the point-of-sale. The combination of AdForce's centralized ad-serving technology with @pos.com's new Web-enabled interactive point-of-sale transaction computer, called iPOS TC(TM), will facilitate online advertisers' planning and management of targeted advertising. Interactive advertising banners will appear on the iPOS TC, which features VGA-quality graphics, animation, and sophisticated audio capabilities. For the first time, merchants will be able to display vibrant, targeted advertising for immediate response during retail transactions. These ads will have all the interactive functionality of traditional online banner ads A graphic image used on Web sites to advertise a product or service. Banner ads come in numerous sizes, but are often rectangles 460 pixels wide by 60 pixels high. Also 460 x 55 and 392 x 72 sizes are commonly used. , grabbing a consumer's attention at the point-of-sale. This effort represents the first true merging of the terrestrial Dealing with the earth. See terrestrial link. retail and online advertising worlds. In addition, AdForce will provide ad management and delivery for @pos.com's new ReceiptCity.com service, the first and only consumer portal for access to secure electronic retail receipts and other transaction documents. Through ReceiptCity.com, AdForce will manage the delivery of targeted online ads to consumers based on merchant-specified criteria, such as keywords used, site data, and SIC (Standard Industry Classification) codes, and also will provide a broad selection of reporting services allowing merchants to track and assess the impact of advertising programs in real-time. "With this collaboration, AdForce extends its reach beyond the Internet into retail establishments at the point-of-sale," said Chuck Berger, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of AdForce. "The combination of AdForce and @pos.com will allow advertisers to reach consumers at the critical moment of purchase. This new advertising vehicle will equate e·quate v. e·quat·ed, e·quat·ing, e·quates v.tr. 1. To make equal or equivalent. 2. To reduce to a standard or an average; equalize. 3. to more revenue for both advertisers and the stores that utilize this technology." "AdForce's capability to provide rapid and reliable ad delivery will bring many benefits to merchants and consumers through ReceiptCity.com and the iPOS TC," said Aziz Valliani, president and CEO of @pos.com. "The alliance with AdForce enables a new class of targeted promotional and marketing opportunities, creating an interactive experience for consumers and providing merchants with a new medium for communicating with their customers in real-time." About AdForce AdForce is "The Force in .com Marketing(SM)" and a leading provider of centralized advertising services, enabling online publishers, rep firms and advertisers to leverage the unique advantages of the Internet as the first fully interactive medium. Deploying advanced scalable technology and backed by robust data centers, the AdForce service delivers billions of impressions monthly for some of the Internet's most prominent advertisers. AdForce provides a comprehensive suite of products which allow advertisers and publishers to target, deliver, measure and analyze Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. programs for the best results. AdForce has strategic partnerships with America Online See AOL. , Inc. and Experian (formerly Metromail). AdForce has offices in Cupertino, CA, Costa Mesa Costa Mesa (kŏs`tə mā`sə), city (1990 pop. 96,357), Orange co., S Calif., on the Pacific south of Santa Ana; inc. 1953. It is a transportation, residential, and light industrial center. , CA, and New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , NY. About @pos.com @pos.com (OTC Bulletin Board: NETX) is a leading Internet transaction management company that Web-enables the POS (point-of-sale/service), and bridges the gap between the Internet and the physical, brick-and-mortar POS. @pos.com platforms increase revenue through interactive advertising, surveys and promotions, lower costs through fraud reduction, and increase transaction volume through effective, targeted marketing. Best known for its PenWare iPOS(TM) (interactive point-of-sale) terminals, @pos.com Systems offers PenWare brand terminals with touch-screen payment, interactive communication, secure signature capture and data collection capabilities. @pos.com, previously MobiNetix Systems, Inc., also provides a suite of software solutions for iPOS electronic transaction management that are sold through a direct sales force, OEMs, systems integrators An individual or organization that builds systems from a variety of diverse components. With increasing complexity of technology, more customers want complete solutions to information problems, requiring hardware, software and networking expertise in a multivendor environment. and VARs. Additional information is available at www.atpos.com, by sending an email to info@atpos.com, or by calling 1-408-524-4200. This press release contains certain forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Act of 1934, as amended. These statements are subject to the "safe harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. " created by those sections and include, but are not limited to: AdForce's expectation that the combined technologies will have the capabilities described, and that the new advertising vehicle will equate to more revenue for both advertisers and the stores that utilize the technology. AdForce's actual results for future periods could differ materially from those predicted in these forward-looking statements. Factors that could cause actual events or results to differ include, but are not limited to AdForce's ability to maintain the performance and reliability of its systems, the ability of the parties to successfully integrate their technologies to serve ads to the point of sale, retail merchants and/or advertisers rejecting the technology as an effective means of communication,, competitive pressures affecting AdForce and/or its customers, continued consolidation in the industry affecting AdForce's customers or competitors, and other risks described in AdForce's Registration Statement on Form S-1, as amended, filed with the Securities and Exchange Commission. AdForce undertakes no obligation to update forward-looking statements to reflect events or circumstances occurring after the date of such statements. PenWare, iPOS, iPOS TC, ReceiptCity.comand eReceipts are trademarks of @pos.com. All other products or company names mentioned are used for identification purposes only, and may be trademarks or registered trademarks of their respective owners. |
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