AdForce Unites Industry Giants With Creation of First Wireless Advertising Industry Association - WAIA -; WAIA Created to Define the Future of Wireless Advertising.Business Editors & High Tech Writers CUPERTINO, Calif--(BUSINESS WIRE)--April 19, 2000 AdForce, Inc., a majority-owned operating company operating company A business that engages in transactions with outsiders. of CMGI CMGI Commonly Maintained Grounds Infrastructures CMGI College Marketing Group Information (Services) , Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : CMGI), and a leading online provider of centralized, outsourced ad management and delivery services, today announced the formation of the industry's first Wireless Advertising Industry Association (WAIA WAIA The Western Australian Internet Association Inc (Perth, Western Australia) ). The WAIA held its first meeting at the Argent ar·gent n. 1. Heraldry The metal silver, represented by the color white. 2. Archaic Silver or something resembling it. Hotel in San Francisco on Tuesday, April 18, 2000. The mission of the WAIA is to unite leading companies involved in wireless advertising as well as to discuss and resolve important issues in the evolution of advertising in this medium. AdForce is the founder of WAIA, and its charter members include Battenberg Fillhardt & Wright, Contra, fusionOne, Media Metrix, Motorola, Nokia, OmniSky, Opengrid, Oracle, PCS (1) (Personal Communications Services) Refers to wireless services that emerged after the U.S. government auctioned commercial licenses in 1994 and 1995. This radio spectrum in the 1. Innovations, SF Interactive and Sprint PCS. The formation of the WAIA brings together competitors and partners in the first collaborative effort to address technical, business, creative and measurement issues facing the industry and begin the process of standards development. The WAIA will work to integrate these standards in the U.S. and in global markets such as Europe, Pan-Asia, Latin America and Canada. The WAIA is the first organization designed to take a holistic view of the issues facing the wireless advertising industry. To date, other wireless industry associations have addressed only the technical issues. The WAIA intends to address high-priority technical, measurement, business and creative issues separately and in concert with one another. Companies interested in learning more about the WAIA, including its vision and its goals and objectives, can visit its web site at www.adforce.com/waia. For information about the WAIA membership process, please send an email to waia@adforce.com. "Wireless advertising is an immature, yet rapidly developing market. We believe we have an opportunity, and a responsibility, to shape its evolution through the efforts of this association," said Chuck Berger, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. for AdForce. "In addition to its charter organizations, the WAIA intends to collaborate with other industry organizations such as adXML.org, WAP Forum and the Internet Advertising Bureau The Internet Advertising Bureau (IAB) is a UK trade body created in 1997 to promote online advertising. It works across a range of areas, with internal bodies setting standards and best practices for a range of different online marketing techniques. (IAB (1) See Internet Architecture Board. (2) (Interactive Advertising Bureau, New York, www.iab.net) An industry association founded in 1996 to set standards and guidelines for interactive advertising and marketing. )." WAIA Charter Members Battenberg Fillhardt & Wright: www.bfw.com Contra: www.contra.net fusionOne: www.fusionone.com Media Metrix: www.mmxi.com Motorola: www.motorola.com Nokia: www.nokia.com OmniSky: www.omnisky.com Opengrid: www.opengrid.com Oracle: www.oracle.com PCS Innovations: www.pcsinnovations.com SF Interactive: www.sfinteractive.com Sprint PCS: www.sprint.com About AdForce (www.adforce.com) AdForce, a majority-owned operating company of CMGI, Inc., is the Force in Digital Marketing(TM) and a leading provider of centralized advertising services, enabling online publishers, rep firms and advertisers to leverage the unique advantages of the Internet as the first fully interactive medium. Deploying advanced scalable technology and backed by robust data centers, the AdForce service delivers billions of impressions monthly for some of the Internet's most prominent advertisers. AdForce provides a comprehensive suite of products, which allow advertisers and publishers to target, deliver, measure and analyze Internet advertising programs for the best results. AdForce has offices in Cupertino, CA, Costa Mesa, CA, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , NY, Europe and Hong Kong. AdForce, the AdForce logo and Force in Digital Marketing are trademarks of AdForce, Inc. All other products and services mentioned may be trademarks or service marks of their respective owners. About CMGI and CMGI @Ventures With 70 companies, CMGI, Inc. (NASDAQ: CMGI) represents the largest, most diverse network of Internet companies in the world, including both CMGI operating companies and synergistic investments made through its venture capital affiliate, CMGI @Ventures. CMGI leverages the technologies, content and market reach of its extended family of companies to foster rapid growth and industry leadership across its network and the larger Internet Economy. Compaq, Intel, Microsoft, Pacific Century CyberWorks and Sumitomo hold minority positions in CMGI. CMGI's majority-owned operating companies include Engage Technologies (NASDAQ: ENGA), NaviSite (NASDAQ: NAVI), 1ClickBrands, 1stUp.com, Activate, AdForce, Adsmart, AltaVista, CMGI Solutions, Equilibrium, Flycast, iCAST, MyWay.com, NaviPath, SalesLink, Tribal Voice and yesmail.com. CMGI @Ventures has ownership interests in 53 companies, including Lycos, Inc. (NASDAQ: LCOS (Liquid Crystal on Silicon) A technology used to make microdisplays for rear-projection TVs and head-mounted displays (HMDs). Each LCoS chip hosts a grayscale LCD shutter sandwiched between a cover glass and a mirror. ), Critical Path (NASDAQ: CPTH), Silknet (NASDAQ: SILK), MotherNature.com (NASDAQ: MTHR MTHR Mobile Telecommunications and Health Research (UK) ), Ventro (NASDAQ: VNTR VNTR Variable Number of Tandem Repeat(s) ) and Vicinity (NASDAQ: VCNT). CMGI's corporate headquarters is at 100 Brickstone Square, Andover, MA 01810. CMGI @Ventures has offices there as well as at 3000 Alpine Road, Menlo Park, CA 94028. For additional information, see http://www.cmgi.com and http://www.ventures.com. |
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