AdForce Teams With StockTalkLive.com to Deliver Free Interactive E-Finance Services to Web Publishers.Business Editors/High-Tech Writers CUPERTINO, Calif.--(BUSINESS WIRE)--June 29, 2000 AdForce Supplies Ad Management and Delivery Solution for StockTalkLive.com's Financial Information Service AdForce, LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control (TM), a majority-owned operating company operating company A business that engages in transactions with outsiders. of CMGI CMGI Commonly Maintained Grounds Infrastructures CMGI College Marketing Group Information (Services) , Inc., and a leading online provider of centralized, outsourced ad management and delivery services, today announced it will be the exclusive ad management and delivery provider for StockTalkLive.com. StockTalkLive.com is a Boca Raton Boca Raton (bō`kə rətōn`), city (1990 pop. 61,492), Palm Beach co., SE Fla., on the Atlantic; inc. 1925. Boca Raton is a popular resort and retirement community that experienced significant industrial development in the 1970s and 80s. , FL-based e-finance portal offering free, live Level II, dynamically streaming stock quotes, powered by Standard & Poor's, as well as free, live streaming professional radio and television broadcasts. AdForce expects to serve up to 90 million ad impressions per month for the StockTalkLive.com portal, which is expected to officially launch in August 2000. STL (STereoLithography) A 3D printing file format created by 3D Systems for its stereolithography system. Also supported by many numerical control, rapid prototyping and rapid manufacturing machines, STL provides the surface geometry of the item in triangles. President Eric Barash commented, "Based on our broadcast model, we expect that our financial content -- such as free live, professional financial radio and television broadcasts and quotes that stream and change with the market -- will attract an audience that is valuable to advertisers. We selected AdForce because they have the expertise to handle our ad serving, targeting and tracking needs, and can leverage their existing relationships to bring advertisers to our application." "AdForce is taking on an important role in StockTalkLive's business model because successful advertising will allow StockTalkLive.com to offer its service at no cost to web publishers," said Chuck Berger, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of AdForce. "We believe that our centralized, server-based solution will help StockTalkLive.com maximize the potential of its ad inventory and assist STL in developing a strong position of visibility in the wired and wireless e-finance marketplace." AdForce serves sponsorship banners that appear with streaming financial content and are refreshed every 60 seconds. As a part of its full service, centralized ad management and delivery system, AdForce will serve ads accompanying StockTalkLive.com's wireless feeds, which are currently under development. In May 2000, STL announced that Paratech Resources Inc., a wholly-owned subsidiary of 5B Technologies Corp. (Nasdaq: FIVE - news), launched the first phase of STL's interactive Web site and Internet broadcasting Internet Broadcasting (formerly Internet Broadcasting Systems), or IBS, is a provider of television station web sites. IBS hosts over 70 local stations' sites, and co-produced NBCOlympics. infrastructure, offering users the capability of free membership to an online shopping community where members earn cash back rewards. When completed, the STL Web site will provide consumers with free, live Level II, dynamically streaming stock quotes, powered by Standard & Poor's, and non-biased financial broadcast programming, featuring live streaming audio A one-way audio transmission over a data network. It is widely used on the Web as well as company networks to play audio clips and Internet radio. Computers in home networks stream audio (mostly music) to digital media hubs connected to home theaters. and video, as well as free Internet access See how to access the Internet. . STL anticipates that its free, live, streaming stock quotes and live, streaming financial broadcasts will launch in August 2000, followed closely by its free Internet access offering. AdForce is now serving over one half billion ads per day worldwide at a rate of up to more than 7,000 digital advertisements per second. To support the delivery of all of these online ads, AdForce has an extensive national and international ad-serving infrastructure as well as strategic relationships with Akamai (Nasdaq: AKAM AKAM Akamai Technologies, Inc. (stock abbreviation) AKAM Automated Key Access Machine ) and Digital Island that add up to over 2000 servers located in over 100 countries. About AdForce (www.adforce.com) AdForce, LLC(TM), a majority-owned operating company of CMGI, Inc., is "The Force in Digital Marketing"(TM) and a leading provider of centralized online advertising services, enabling publishers, rep firms and advertisers to leverage the unique advantages of the Internet as the first fully interactive medium. Deploying advanced scalable technology and backed by robust data centers, the AdForce service delivers billions of impressions monthly for some of the Internet's most prominent advertisers. AdForce provides a comprehensive suite of products, which allow advertisers and publishers to target, deliver, measure and analyze Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. programs for the best results. AdForce has offices in Cupertino, CA, Costa Mesa Costa Mesa (kŏs`tə mā`sə), city (1990 pop. 96,357), Orange co., S Calif., on the Pacific south of Santa Ana; inc. 1953. It is a transportation, residential, and light industrial center. , CA, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , NY, Europe and Hong Kong Hong Kong (hŏng kŏng), Mandarin Xianggang, special administrative region of China, formerly a British crown colony (2005 est. pop. 6,899,000), land area 422 sq mi (1,092 sq km), adjacent to Guangdong prov. . About StockTalkLive.com (www.stocktalklive.com) StockTalkLive.com is establishing itself as "The Future of Interactive E-Finance," providing a free platform that to date has been unavailable to the more than 100 million online Internet users. With its aggressive business model and its significant worldwide footprint potential, StockTalkLive.com is positioning itself within the E-Finance space by offering free live, streaming, professional financial radio and television broadcasts and free live dynamically streaming stock quotes powered by Standard & Poor's, all on the Company's "Live Page." In addition, StockTalkLive.com provides an online shopping community where members earn cash back rewards on StockTalkLive.com's "Marketplace" and free Internet access. In May, StockTalkLive.com announced that it signed a letter of intent to merge with Capital Beverage Corporation (Nasdaq: CBEV - news) in order to obtain flexibility as a publicly-traded company in accessing the capital markets to most effectively and rapidly carry-out its business objectives and growth strategies. This release contains forward-looking statements which address a variety of subjects including, for example, the expected benefits of the agreement between AdForce and StockTalkLive.com, the expected functionality of the combination of technologies and products of AdForce and StockTalkLive.com and the expected volume of ad impressions to be served by AdForce. The following important factors and uncertainties, among others, could cause actual results to differ materially from those described in these forward-looking statements: AdForce's products and technologies may not successfully interoperate with those of StockTalkLive.com; adoption of new laws New Laws: see Las Casas, Bartolomé de. and regulations affecting the provision of Internet advertising services, including laws and regulations covering privacy, pricing and content; AdForce's success depends on the advertising needs of its customers and the continued demand for Internet advertising in general; and increased competition and technological changes in the markets in which AdForce competes. For a detailed discussion of these and other cautionary statements, please refer to CMGI's filings with the Securities and Exchange Commission, including CMGI's Annual Report on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. for the most recently ended fiscal year. Note to Editors: AdForce, the AdForce logo and Force in Digital Marketing are trademarks of AdForce, LLC. All other products and services mentioned may be trademarks or service marks of their respective owners. |
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