AdForce Steers Into the Classics; AdForce Signs Classicar.com.Business Editors &High Tech Writers CUPERTINO, Calif.--(BUSINESS WIRE) Feb. 3, 2000-AdForce, Inc., a majority-owned operating company operating company A business that engages in transactions with outsiders. of CMGI CMGI Commonly Maintained Grounds Infrastructures CMGI College Marketing Group Information (Services) , Inc. (Nasdaq:CMGI), and a leading online provider of centralized cen·tral·ize v. cen·tral·ized, cen·tral·iz·ing, cen·tral·iz·es v.tr. 1. To draw into or toward a center; consolidate. 2. , outsourced ad management and delivery services, today announced that it will provide online advertising services for Classicar.com (www.classicar.com), an industry leader in classic vehicle online publishing. Classicar.com is one of the largest destination web sites for the classic car community. The site offers visitors a range of pertinent services, including the sale or purchase of classic automobiles, insurance, financing and transaction facilitation Facilitation The process of providing a market for a security. Normally, this refers to bids and offers made for large blocks of securities, such as those traded by institutions. . Under the terms of the agreement, AdForce will be the sole provider of Classicar.com's online advertising management and delivery services. AdForce will provide the fast, cost effective and reliable ad targeting, tracking and reporting technologies designed to assist Classicar.com in increasing its brand awareness and return on investment. About Classicar.com (www.classicar.com) Classicar.com is the oldest and largest premier classic car community on the Internet. We provide the largest and most active listing of automotive related chat and message Boards on the Internet with over 100 chat and forums, all sorted by make and model. As the source for information, community and e-commerce for the classic car enthusiast, Classicar.com also provides a searchable database Refers to databases on the Web that are searchable by typing in a query. The term is quite redundant because all databases are searchable. In fact, that is one of their major features. with over 1000 car clubs, 200 events, 250 car and truck museums and 400 vendors. One of the largest classified ad sections featuring over 120 makes and 400 models, an online store, and news and editorial content. About AdForce (www.adforce.com) AdForce, a majority-owned operating company of CMGI, Inc., is the Force in Digital Marketing(TM) and a leading provider of centralized advertising services, enabling online publishers, rep firms and advertisers to leverage the unique advantages of the Internet as the first fully interactive medium. Deploying advanced scalable technology and backed by robust data centers, the AdForce service delivers billions of impressions monthly for some of the Internet's most prominent advertisers. AdForce provides a comprehensive suite of products, which allow advertisers and publishers to target, deliver, measure and analyze Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. programs. AdForce has offices in Cupertino, CA, Costa Mesa Costa Mesa (kŏs`tə mā`sə), city (1990 pop. 96,357), Orange co., S Calif., on the Pacific south of Santa Ana; inc. 1953. It is a transportation, residential, and light industrial center. , CA, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , NY and Hong Kong Hong Kong (hŏng kŏng), Mandarin Xianggang, special administrative region of China, formerly a British crown colony (2005 est. pop. 6,899,000), land area 422 sq mi (1,092 sq km), adjacent to Guangdong prov. . This release contains forward-looking statements based on current expectations or beliefs, as well as a number of assumptions about future events, and these statements are subject to important factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The forward-looking statements in this release address a variety of subjects including, for example, the expected benefits resulting from the agreement between AdForce and Classicar.com and the expected functionality of the combination of AdForce's and Classicar.com's technologies and products. The following factors, among others, could cause actual results to differ materially from those described in these forward-looking statements: the risk that AdForce's technology and products will not successfully combine with those of Classicar.com, risks related to the business of AdForce; the adoption of new laws New Laws: see Las Casas, Bartolomé de. and regulations affecting the provision of Internet advertising services, including laws and regulations covering privacy, pricing and content; and increased competition and technological changes in the industries in which AdForce competes. For a detailed discussion of these and other cautionary statements, please refer to CMGI's filings with the Securities and Exchange Commission, including CMGI's Annual Report on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. for the most recently ended fiscal year. |
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