AdForce Signs Leading Media and Entertainment Company; The Ackerley Group Selects AdForce to Aggregate Advertising Efforts.Business Editors CUPERTINO, Calif.--(BUSINESS WIRE)--Oct. 23, 2000 AdForce Inc., a wholly-owned subsidiary of CMGion, and a leading online provider of centralized cen·tral·ize v. cen·tral·ized, cen·tral·iz·ing, cen·tral·iz·es v.tr. 1. To draw into or toward a center; consolidate. 2. , outsourced ad management and delivery services, today announced it will be the exclusive provider of online advertising services for The Ackerley Group The Ackerley Group was an American media company that owned several television stations (mainly in New York State, California, as well as one in Fairbanks) that was taken over by Clear Channel Communications in 2001. Its chairman was Seattle-based businessman Barry Ackerley. (NYSE NYSE See: New York Stock Exchange :AK), a media and entertainment company comprised of 32 independent operations. The Ackerley Group will create a network of 10 Web sites for its various media and entertainment properties over the next year. AdForce will serve, target and track ads appearing on these Web sites, which extend over the outdoor media, television and radio broadcast, sports and entertainment industries. "We want to link independent sites in a manner that allows them to share content and advertising," said Vijay Doshi, corporate manager of interactive media at The Ackerley Group. "AdForce will help us realize this goal by providing cohesive advertising delivery and management for the network." AdForce's central server-based ad management solution allows The Ackerley Group to choose ads for a single Web site or a large network of sites from a single interface. This flexibility enables the company to sell advertising nationally, regionally and locally, with minimal complexity. "AdForce's technology is extremely versatile. Unlike many of our competitors, we have never been tied to a single ad network, and we can translate our vast expertise in various network models to The Ackerley Group," said Chuck Berger, chief executive officer of AdForce. "We will streamline the ad management and delivery to all of The Ackerley Group's properties, to maximize the potential revenue of the entire network." About Ackerley (www.ackerley.com) This year, The Ackerley Group is celebrating its 25th Anniversary. The company is comprised of four operating segments, containing a total of 32 independent media and entertainment operations. The Outdoor Media segment includes outdoor advertising in Seattle and Tacoma, Boston, New Jersey and New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , and Portland, Salem and Eugene, Ore. The Television Broadcasting segment owns, or operates under management agreements, 18 stations in California, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Washington, Oregon and Alaska. The Radio Broadcasting The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. segment owns or operates five radio stations in the Seattle-Tacoma market. The Sports & Entertainment segment includes Full House Sports & Entertainment, the NBA's Seattle SuperSonics The Seattle SuperSonics (or simply Sonics) are an American professional basketball team based in Seattle, Washington. They play in the National Basketball Association (NBA). Their mascot's name is Squatch. , the WNBA's Seattle Storm For the soccer team of the same name, see . The Seattle Storm is a Women's National Basketball Association (WNBA) team based in Seattle, Washington. In 2004, led by Australian basketball star Lauren Jackson and University of Connecticut star Sue Bird, the team brought the and Progressive HD Mobile Productions. For more information, visit The Ackerley Group Web site at www.ackerley.com. About AdForce (www.adforce.com) AdForce Inc., a wholly-owned subsidiary of CMGion, is "The Force in Digital Marketing"(TM) and a leading provider of centralized online advertising services, enabling publishers, rep firms and advertisers to leverage the unique advantages of the Internet as the first fully interactive medium. Deploying advanced scalable technology and backed by robust data centers, the AdForce service delivers billions of impressions monthly for some of the Internet's most prominent advertisers. AdForce provides a comprehensive suite of products, which allow advertisers and publishers to target, deliver, measure and analyze Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. programs for the best results. AdForce has offices in Cupertino, CA, Costa Mesa Costa Mesa (kŏs`tə mā`sə), city (1990 pop. 96,357), Orange co., S Calif., on the Pacific south of Santa Ana; inc. 1953. It is a transportation, residential, and light industrial center. , CA, New York, NY, Europe and Hong Kong Hong Kong (hŏng kŏng), Mandarin Xianggang, special administrative region of China, formerly a British crown colony (2005 est. pop. 6,899,000), land area 422 sq mi (1,092 sq km), adjacent to Guangdong prov. . For additional information see http://www.adforce.com. This release contains forward-looking statements which address a variety of subjects including, for example, the expected benefits of the agreement between AdForce and The Ackerley Group and the expected interoperability of the technologies and products of AdForce with those of The Ackerley Group and other third parties. The following important factors and uncertainties, among others, could cause actual results to differ materially from those described in these forward-looking statements: AdForce's products and technologies may not successfully interoperate with those of The Ackerley Group or other third parties; adoption of new laws New Laws: see Las Casas, Bartolomé de. and regulations affecting the provision of Internet advertising services, including laws and regulations covering privacy, pricing and content; AdForce's success depends on the advertising needs of its customers and the continued demand for Internet advertising in general; AdForce's success depends on the continued and increased acceptance of its website and the Internet as a medium; and increased competition and technological changes in the markets in which AdForce competes. For a detailed discussion of these and other cautionary statements, please refer to CMGI's filings with the Securities and Exchange Commission, including CMGI's Annual Report on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. for the most recently ended fiscal year. Note to Editors: AdForce, the AdForce logo and Force in Digital Marketing are trademarks of AdForce Inc. All other products and services mentioned may be trademarks or service marks of their respective owners. |
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