AdForce Signs Exclusive Agreement With Vertical Music Network; AdForce to be Sole Ad-Serving Company for The Virtual Music Vault.CUPERTINO, Calif.--(BUSINESS WIRE)--June 24, 1999-- AdForce, Inc. (Nasdaq:ADFC ADFC Allgemeiner Deutscher Fahrrad Club ADFC Australian Defence Force Cadets ADFC Altimetry Data Fusion Center ADFC Alcohol and Drug Free Community ADFC Advanced Digital Fire Control ), a leading provider of centralized cen·tral·ize v. cen·tral·ized, cen·tral·iz·ing, cen·tral·iz·es v.tr. 1. To draw into or toward a center; consolidate. 2. , outsourced ad management and delivery services on the Internet, today announced a contract to provide premium ad management services to The Virtual Music Vault, or TVMV TVMV Tobacco Vein Mottling Virus , a vertical ad network of music related sites. Launched in April of 1998, TVMV is one of the largest and most comprehensive music related networks on the Internet. Through the TVMV home site, www.tvmv.com, users may access massive concert and tour databases, purchase event tickets online, download new music and music videos, and visit a favorite artist's website. Currently, TVMV uses AdForce technology to deliver approximately 2 million ads per day across its expanding network of affiliate sites. "When The Virtual Music Vault was launched, we shopped around for an advertising management solution. We looked at DoubleClick and NetGravity, but chose AdForce," said Mark Weiss, President of TVMV. "TVMV is growing fast, and we need the scalability and reliability that AdForce's centralized ad-serving provides. Increasingly, our advertisers are becoming more sophisticated in terms of rich media and creative ad campaigns. AdForce's technology and customizable services, including end-to-end management and intuitive user interfaces, assist our advertisers to deliver the message they want to the people they want." "Music on the Internet is a fast-growing area, and The Virtual Music Vault is a leading player in this market," said Chuck Berger, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of AdForce. "TVMV represents a unique opportunity for advertisers because of its focused population of users, and AdForce is excited to participate in their growth." About TVMV (www.tvmv.com) TVMV is the largest music-related advertising network on the web. Through its massive network of sites, TVMV provides a full line of media services for advertisers and music-related web publishers. TVMV also owns and operates Musicdownloads.com (www.musicdownloads.com), a leading directory and community offering easy access to downloadable music. In addition to banner advertising Banner Advertising A common form of advertising on the internet. The banner is an advertisement of 460x68 pixels, usually placed at the top of the page Notes: For an example, just look at the top of a page on almost any popular web site. , TVMV offers advertisers sponsorship packages, rich media and content integration across all of its affiliate sites. TVMV's advertisers have included IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Microsoft, Captain Morgan Captain Morgan is a brand of rum produced by Diageo. It is named after the 17th-century Caribbean privateer from Wales, Sir Henry Morgan. Captain Morgan's slogan is "Got a little Captain in You?" History , CD Now and over 50 advertising agencies including Ogilvy and Mather, A & L and US Web/CKS. For more information visit www.tvmv.com and www.musicdownloads.com. About AdForce (www.adforce.com) AdForce is "The Force in .com Marketing(SM)" and a leading provider of centralized advertising services, enabling online publishers, rep firms and advertisers to leverage the unique advantages of the Internet as the first fully interactive medium. Deploying advanced scalable technology and backed by robust data centers, the AdForce service delivers billions of impressions monthly for some of the Internet's most prominent advertisers. AdForce provides a comprehensive suite of products which allow advertisers and publishers to target, deliver, measure and analyze Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. programs for the best results. AdForce has strategic partnerships with America Online See AOL. , Inc. and Experian (formerly Metromail). AdForce has offices in Cupertino, CA, Costa Mesa Costa Mesa (kŏs`tə mā`sə), city (1990 pop. 96,357), Orange co., S Calif., on the Pacific south of Santa Ana; inc. 1953. It is a transportation, residential, and light industrial center. , CA, and New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , NY. This press release contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Act of 1934, as amended. These statements are subject to the "safe harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. " created by those sections and include but are not limited to AdForce's expectation that it will continue to be the provider of ad management services to TVMV. AdForce's actual results for future periods could differ materially from those predicted in these forward-looking statements. Factors that could cause actual events or results to differ include, but are not limited to its ability to maintain the performance and reliability of its systems, its need to continue scaling its systems successfully and to add new features and functionality to meet market demands, competitive pressures affecting AdForce and/or its customers, continued consolidation in the industry affecting AdForce, its customers or competitors, and other risks described in AdForce's Registration Statement on Form S-1, as amended, filed with the Securities and Exchange Commission. AdForce undertakes no obligation to update forward-looking statements to reflect events or circumstances occurring after the date of such statements. |
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