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AdForce Signs Agreement with Language Force; AdForce to Be Primary Ad Serving Company for GoToWorld.com.


CUPERTINO, Calif.--(BUSINESS WIRE)--Aug. 5, 1999--

AdForce, Inc. (Nasdaq:ADFC ADFC Allgemeiner Deutscher Fahrrad Club
ADFC Australian Defence Force Cadets
ADFC Altimetry Data Fusion Center
ADFC Alcohol and Drug Free Community
ADFC Advanced Digital Fire Control
), a leading provider of centralized, outsourced ad management and delivery services on the Internet, today announced it signed an agreement with Language Force, Inc., an Internet technology developer specializing in language communication and translation solutions that enhance global e-commerce trade and communications. AdForce will be the primary ad-serving company for GoToWorld.com browser, LanguageForce's search portal. GoToWorld.com is a free search portal that contains the most advanced Internet communications technology Noun 1. communications technology - the activity of designing and constructing and maintaining communication systems
engineering, technology - the practical application of science to commerce or industry
 and allows users anywhere in the world to instantly communicate between languages by using the Universal Translator The universal translator is a fictional device common to many science fiction works, especially on television. Its purpose is to offer an instant translation of any language.  Plug-ins.

With the explosion of the Internet, the Internet, the, international computer network linking together thousands of individual networks at military and government agencies, educational institutions, nonprofit organizations, industrial and financial corporations of all sizes, and commercial enterprises  world's people and businesses are experiencing a language barrier of global proportions. AdForce will serve the ads on GoToWorld.com in 10 different languages including: Chinese, Japanese, Italian, Spanish, French, Swedish, Norwegian, Danish, Portuguese and Russian.

"The language translation industry is growing dramatically. We chose AdForce because of its long-term ability to keep up with the changes in technology. We were also impressed by the sheer size and scalability of their technology infrastructure and capacity of the ads that AdForce can serve electronically," said Ian Simpson Ian Simpson is an English architect and one of the partners of Ian Simpson Architects, established in 1987 with Rachel Haugh. The practice is based in Manchester with offices in London. , CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Language Force.

"Our relationship with LanguageForce will extend AdForce's reach internationally," said Chuck Berger, CEO of AdForce. "LanguageForce is really in the business of developing the global economy. With global online consumerism on the rise, AdForce's technology is well positioned to help Language Force target people from multiple geographies around the world."

About AdForce (www.adforce.com)

AdForce is "The Force in .com Marketing"(TM) and a leading provider of centralized advertising services, enabling online publishers, rep firms and advertisers to leverage the unique advantages of the Internet as the first fully interactive medium. Deploying advanced scalable technology and backed by robust data centers, the AdForce service delivers billions of impressions monthly for the Internet's most prominent advertisers. AdForce provides a comprehensive suite of products which allow advertisers and publishers to target, deliver, measure and analyze Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads.  programs for the best results. AdForce has strategic partnerships with America Online See AOL. , Inc. and Experian (formerly Metromail). The company has offices in Cupertino, CA, Costa Mesa Costa Mesa (kŏs`tə mā`sə), city (1990 pop. 96,357), Orange co., S Calif., on the Pacific south of Santa Ana; inc. 1953. It is a transportation, residential, and light industrial center. , CA, and New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
, NY.

About LanguageForce, Inc

LanguageForce, Inc. is an Internet technology developer specializing in language communication/translation solutions that enhance global e-commerce trade and communications. LanguageForce, Inc.'s corporate mission of "One World, One Language" is encapsulated in its proprietary Universal Translator Technology. Founded in 1996, the company is privately held and is headquartered at 1601 East Lincoln Avenue, Orange, California, 92865. Tel: 714-279-9080, Fax:714-279-9368 or at http://www.LanguageForce.com.

This press release contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Act of 1934, as amended. These statements are subject to the "safe harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
" created by those sections. AdForce's actual results for future periods could differ materially from those predicted in these forward-looking statements. Factors that could cause actual events or results to differ include, but are not limited to its ability to maintain the performance and reliability of its systems, its need to continue scaling its systems successfully and to add new features and functionality to meet market demands, competitive pressures affecting AdForce and/or its customers, continued consolidation in the industry affecting AdForce's customers or competitors, and other risks described in AdForce's Registration Statement on Form S-1, as amended, filed with the Securities and Exchange Commission. AdForce undertakes no obligation to update forward-looking statements to reflect events or circumstances occurring after the date of such statements.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Aug 5, 1999
Words:598
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