AdForce Serves Over 600 Million Online Ads, Exceeding Milestone Record Set in February; AdForce Gains Momentum by Adding 100 Million Ads Per Day.Business Editors CUPERTINO, Calif.--(BUSINESS WIRE)--March 14, 2000 AdForce, Inc., a majority-owned operating company operating company A business that engages in transactions with outsiders. of CMGI CMGI Commonly Maintained Grounds Infrastructures CMGI College Marketing Group Information (Services) , Inc., and the leading independent online provider of centralized, outsourced ad management and delivery services, today announced it is now serving over 600 million Internet ads per day, a new record over the February 2000 milestone of 500 million ads per day. This high number derives from AdForce's dramatic increase in new customers, over 667 new sites added in the fourth calendar quarter of 1999. AdForce's worldwide growing customer base includes web publishers, advertisers, and ad networks of all sizes including iWin, Direct Hit, Netwhirl, iNetwork, Media999, SINA.com and hundreds more. "AdForce is the only pure ad infrastructure company focusing exclusively on technology in the market. Our significant growth in ad serving volume is a testament to the value that our customers see in our technology," said Chuck Berger, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of AdForce. "Unlike many of our competitors who focus on ad selling, at AdForce, we are committed to our core competency A core competency is something that a firm can do well and that meets the following three conditions specified by Hamel and Prahalad (1990):
About AdForce (www.adforce.com) AdForce, Inc., a majority-owned operating company of CMGI, Inc., is "The Force in Digital Marketing"(TM) and a leading provider of centralized online advertising services, enabling publishers, rep firms and advertisers to leverage the unique advantages of the Internet as the first fully interactive medium. Deploying advanced scalable technology and backed by robust data centers, the AdForce(TM) service delivers billions of impressions monthly for some of the Internet's most prominent advertisers. AdForce provides a comprehensive suite of products which allow advertisers and publishers to target, deliver, measure and analyze Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. programs for the best results. AdForce has offices in Cupertino, CA, Costa Mesa Costa Mesa (kŏs`tə mā`sə), city (1990 pop. 96,357), Orange co., S Calif., on the Pacific south of Santa Ana; inc. 1953. It is a transportation, residential, and light industrial center. , CA, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , NY and Hong Kong. |
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