AdForce Selected as Supplier of Ad Management and Delivery Services for 1stUP.com; AdForce To Serve and Track Ads for Private Label Internet Access Provider.Business/High-Tech Editors CUPERTINO, Calif.--(BUSINESS WIRE)--Sept. 12, 2000 AdForce LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control (R), a leading online provider of centralized, outsourced ad management and delivery services, today announced it will manage and deliver ads for 1stUp.com Corp., a provider of private label Internet access See how to access the Internet. solutions. AdForce will serve ads to more than 4 million consumers who subscribe to Verb 1. subscribe to - receive or obtain regularly; "We take the Times every day" subscribe, take buy, purchase - obtain by purchase; acquire by means of a financial transaction; "The family purchased a new car"; "The conglomerate acquired a new company"; 1stUp.com's network of more than 130 distribution partner-branded access offerings including AltaVista, Lycos, Excite@Home and Latino.com. Both AdForce and 1stUp.com are majority-owned operating companies of CMGI CMGI Commonly Maintained Grounds Infrastructures CMGI College Marketing Group Information (Services) , Inc., (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :CMGI). The 1stUp.com network simultaneously serves the interests of businesses and consumers by utilizing advertising and other forms of sponsorship to provide subscribers with free or subsidized Internet access. 1stUp.com is a pioneer in offering consumer brands private-label Internet access solutions that include email, voicemail, storage, customer support, private label broadband service See broadband and broadband service provider. and a reliable, nationwide ISP (1) See in-system programmable. (2) (Internet Service Provider) An organization that provides access to the Internet. Connection to the user is provided via dial-up, ISDN, cable, DSL and T1/T3 lines. network. The company's sophisticated advertising technology also enables businesses to maximize their advertising revenue and target specific audiences within 1stUp.com's more than 4 million registered subscribers. "Our advertisers rely on 1stUp.com to give them return on their online advertising dollars," said Ann Crady, vice president of strategic development at 1stUp.com. "We are able to deliver these advertisers excellent results by combining 1stUp.com's broad user base and sophisticated ad targeting technology. The addition of AdForce's ad management and delivery solutions will further enhance our capabilities to reach the most appropriate consumers and deliver superior ad campaigns. We chose AdForce to support our ad sales efforts because they offer the whole package- scalability, reliability, and speed." AdForce will support 1stUp.com with its reliable, high performance ad delivery technology. AdForce technology consistently records the fastest response time in its industry to online ad requests, and will often deliver ads to 1stUp.com's identified targets before the correlative Having a reciprocal relationship in that the existence of one relationship normally implies the existence of the other. Mother and child, and duty and claim, are correlative terms. content is loaded. AdForce will also provide comprehensive reports in real time to help 1stUp's advertisers determine ad effectiveness and ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). . AdForce currently delivers over 5000 reports daily for its global customer base. "AdForce is committed to a technology focus, so we are continuously advancing the performance of our end-to-end ad management and delivery solution," said Chuck Berger, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of AdForce. "Customers like 1stUp.com turn to AdForce because they recognize that our reliable and swift serving, tracking, and reporting services provide tangible benefits to their business." To support its online ad delivery service, AdForce has an extensive national and international ad-serving infrastructure as well as strategic relationships with Akamai (NASDAQ: AKAM AKAM Akamai Technologies, Inc. (stock abbreviation) AKAM Automated Key Access Machine ) and Digital Island that adds up to over 2000 servers located in over 100 countries. About 1stUp.com 1stUp.com, a majority-owned operating company of CMGI, Inc., is a market leader in providing online and offline brand names with private label Internet access solutions and innovative advertising technology. 1stUp.com's patent-pending technology enables its distribution partners to brand, market and distribute free and cost-effective Internet services to their customers. Multiple leading ISPs support 1stUp.com's extensive ISP network to provide reliable connectivity. The 1stUp.com network is the largest in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. based on total dial-up numbers and delivers reliable Internet access to more than 95 percent of the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and Canada. 1stUp.com powers Internet access solutions for leading brands like AltaVista, Excite@Home, Lycos, The Simpsons.com, and more than 130 additional brands. By aggregating the more than 4 million registered subscribers of its distribution partners, 1stUp.com is able to pass along the benefits of optimal connectivity costs and advertising revenues to those partners. For more information, visit http://www.1stup.com.1stUp.com Corporation is located at 575 Market St., Suite 1000, San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , CA 94105. Telephone: 415-293-4700. About CMGI and CMGI @Ventures CMGI, Inc. (Nasdaq:CMGI), a leading global Internet operating and development company, represents a network of 70 established and emerging companies spanning a range of vertical market segments, including search and portals; infrastructure and enabling technologies; e-business and fulfillment; interactive marketing; and Internet professional services. CMGI leverages the technologies, content and market reach of its extended network to foster rapid growth and industry leadership across the Internet Economy. Compaq, Intel, Microsoft, Pacific Century CyberWorks and Sumitomo hold minority positions in CMGI. CMGI's majority-owned operating companies include Engage (NASDAQ: ENGA), NaviSite (NASDAQ: NAVI), 1stUp.com, Activate, AdForce, AltaVista, CMGion, CMGI Solutions, Equilibrium, ExchangePath, iCAST, MyWay.com, NaviPath, SalesLink, Tribal Voice, uBid.com, and yesmail.com. CMGI @Ventures has ownership interests in 53 companies, including Lycos, Inc. (NASDAQ: LCOS (Liquid Crystal on Silicon) A technology used to make microdisplays for rear-projection TVs and head-mounted displays (HMDs). Each LCoS chip hosts a grayscale LCD shutter sandwiched between a cover glass and a mirror. ), Critical Path (NASDAQ: CPTH), MotherNature.com (NASDAQ: MTHR MTHR Mobile Telecommunications and Health Research (UK) ), Ventro (NASDAQ: VNTR VNTR Variable Number of Tandem Repeat(s) ) and Vicinity (NASDAQ: VCNT). CMGI's corporate headquarters is located at 100 Brickstone Square, Andover, MA 01810. CMGI @Ventures has offices there, as well as at 3000 Alpine Road, Menlo Park, CA 94028. For additional information, see http://www.cmgi.com/ http://www.cmgi.com and http://www.ventures.com/ http://www.ventures.com. About AdForce (www.adforce.com) AdForce LLC(R), a majority-owned operating company of CMGI, Inc., is "The Force in Digital Marketing"(TM) and a leading provider of centralized online advertising services, enabling publishers, rep firms and advertisers to leverage the unique advantages of the Internet as the first fully interactive medium. Deploying advanced scalable technology and backed by robust data centers, the AdForce service delivers billions of impressions monthly for some of the Internet's most prominent advertisers. AdForce provides a comprehensive suite of products, which allow advertisers and publishers to target, deliver, measure and analyze Internet advertising programs for the best results. AdForce has offices in Cupertino, CA, Costa Mesa, CA, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , NY, Europe and Hong Kong. This release contains forward-looking statements which address a variety of subjects including, for example, the expected benefits of the agreement between AdForce and1st Up and the expected interoperability of the technologies and products of AdForce with those of 1stUp and other third parties. The following important factors and uncertainties, among others, could cause actual results to differ materially from those described in these forward-looking statements: AdForce's products and technologies may not successfully interoperate with those of 1stUp or other third parties; adoption of new laws and regulations affecting the provision of Internet advertising services, including laws and regulations covering privacy, pricing and content; AdForce's success depends on the advertising needs of its customers and the continued demand for Internet advertising in general; consumer preferences for the services offered by 1stUp may change rapidly; 1stUp's success depends on the continued and increased acceptance of the Internet as a medium; and increased competition and technological changes in the markets in which AdForce and 1stUp compete. For a detailed discussion of these and other cautionary statements, please refer to CMGI's filings with the Securities and Exchange Commission, including CMGI's Annual Report on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. for the most recently ended fiscal year. AdForce, the AdForce logo and Force in Digital Marketing are trademarks of AdForce LLC. 1stUp and 1stUp.com are trademarks of 1stUp.com Corporation. All other products and services mentioned may be trademarks or service marks of their respective owners. |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion