AdForce Renews Sponsorship of TRUSTe; Ad Serving Company Demonstrates Commitment to Build Trust in the Internet Between Businesses and Consumers.CUPERTINO, Calif.--(BUSINESS WIRE)--Nov. 3, 1999-- TRUSTe, the Internet industry's leading privacy seal program, today announced the renewed commitment of AdForce, Inc. (Nasdaq:ADFC ADFC Allgemeiner Deutscher Fahrrad Club ADFC Australian Defence Force Cadets ADFC Altimetry Data Fusion Center ADFC Alcohol and Drug Free Community ADFC Advanced Digital Fire Control ), a leading provider of centralized cen·tral·ize v. cen·tral·ized, cen·tral·iz·ing, cen·tral·iz·es v.tr. 1. To draw into or toward a center; consolidate. 2. , outsourced ad management and delivery services on the Internet, to continue its sponsorship of the TRUSTe program. AdForce's participation in the TRUSTe program demonstrates the company's continued commitment to build confidence and trust in the Internet among businesses and consumers. "While targeted Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. has the ability to redefine how businesses market to consumers online, Internet advertising companies such as AdForce must hold themselves to a high standard with regard to consumer privacy and the integrity of marketing information. To that end, we welcome AdForce's continued participation in the TRUSTe program and hope their involvement will encourage others in the industry to join," said Bob Lewin, executive director of TRUSTe. TRUSTe's Privacy Seal is an online branded symbol that when displayed on a Web site, signifies that Web site has posted a privacy statement which addresses elements of the fair information practices endorsed by the Federal Trade Commission. TRUSTe ensures adherence to these practices by providing monitoring, oversight, and a dispute resolution process. "Privacy continues to be as much an issue today as it was when we helped found TRUSTe three years ago," said AdForce CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Chuck Berger. "TRUSTe is a comprehensive program, it addresses both government and consumer privacy concerns. AdForce's renewed commitment to sponsor TRUSTe amounts to an acknowledgement that as use of the Internet grows, so must our vigilance VIGILANCE. Proper attention in proper time. 2. The law requires a man who has a claim to enforce it in proper time, while the adverse party has it in his power to defend himself; and if by his neglect to do so, he cannot afterwards establish such claim, the in protecting the rights of consumers." AdForce joins an impressive list of premier global corporate sponsors and TRUSTe licensees, which are comprised of major vertical industry segments on the Web including insurance, news, real estate, retail, sports and recreation, technology, and travel. About TRUSTe TRUSTe, the leading online privacy seal program, is an independent organization dedicated to building trust and confidence in online transactions. Guided by fair information practices, the TRUSTe privacy seal program allows Web publishers to inform online users of their sites' information gathering and dissemination practices. TRUSTe's third-party oversight process includes periodic site reviews and provides consumers with the TRUSTe "Watchdog," an easy-to-use dispute resolution mechanism. Sites that have successfully met TRUSTe guidelines are able to display a "Trustmark" seal to inform users of their participation in the program. TRUSTe's network of premier corporate sponsors includes America Online See AOL. , Compaq, Ernst & Young, Excite, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Intel, Microsoft and Novell. Founded in 1997, TRUSTe is based in Cupertino, CA, with an office in Washington, D.C. For more information, please visit the organization's Web site at www.truste.org. About AdForce (www.adforce.com) AdForce is "The Force in .com Marketing"(TM) and a leading provider of centralized advertising services, enabling online publishers, rep firms and advertisers to leverage the unique advantages of the Internet as the first fully interactive medium. Deploying advanced scalable technology and backed by robust data centers, the AdForce service delivers billions of impressions monthly for some of the Internet's most prominent advertisers. AdForce provides a comprehensive suite of products, which allow advertisers, and publishers to target, deliver, measure and analyze Internet advertising programs for the best results. AdForce has offices in Cupertino, CA, Costa Mesa Costa Mesa (kŏs`tə mā`sə), city (1990 pop. 96,357), Orange co., S Calif., on the Pacific south of Santa Ana; inc. 1953. It is a transportation, residential, and light industrial center. , CA, and New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , NY. This press release contains certain forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Act of 1934, as amended. These statements are subject to the "safe harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. " created by those sections. AdForce's actual results for future periods could differ materially from those predicted in these forward-looking statements. Factors that could cause actual events or results to differ include, but are not limited to its ability to maintain the performance and reliability of its systems, its need to continue scaling its systems successfully and to add new features and functionality to meet market demands, competitive pressures affecting AdForce and/or its customers, continued consolidation in the industry affecting AdForce's customers or competitors, and other risks described in AdForce's Registration Statement on Form S-1, as amended, and Form 10-Q Form 10-Q See 10-Q. for the period ended June 30, 1999 filed with the Securities and Exchange Commission. AdForce undertakes no obligation to update forward-looking statements to reflect events or circumstances occurring after the date of such statements. |
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