AdForce Reaches Landmark by Serving Over 1 Billion Outbound Ads Per Month.Business Editors CUPERTINO, Calif.--(BUSINESS WIRE)--April 4, 2000 AdForce, Inc., a majority-owned operating company operating company A business that engages in transactions with outsiders. of CMGI CMGI Commonly Maintained Grounds Infrastructures CMGI College Marketing Group Information (Services) , Inc. - and a leading online provider of centralized, outsourced ad management and delivery services, today announced that it has reached a landmark of over 1 billion outbound ads served per month. AdForce's ad delivery infrastructure serves inbound and outbound targeted ads on the Internet for web publishers, advertisers and ad networks of all sizes. AdForce delivers outbound ads on behalf of advertisers to online users who are surfing the Internet. The primary objective of outbound ads is to motivate users to visit specific web sites. AdForce currently serves outbound Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. campaigns for the following customers: AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. , Cool Savings, IWin, Forward Slash The forward slash, or slash, character (/) is the divide symbol in programming and on calculator keyboards. For example, 10 / 7 means 10 divided by 7. The slash is also often used in command line syntax to indicate a switch. For example, in the DOS Xcopy statement xcopy *. , eHow, Arnold, Carat Freeman, Greco Ethridge Group, VBDI, Welch, Neelan Groome, Tradeout, and Quantum Leap quantum leap n. An abrupt change or step, especially in method, information, or knowledge: "War was going to take a quantum leap; it would never be the same" Garry Wills. . "AdForce attributes its tremendous growth in outbound advertising to customer momentum, specifically in its advertiser customer base," said Dan Schwartz, Vice President of Sales for AdForce. "We believe advertisers are becoming more comfortable with the Internet as an advertising platform and they are selecting AdForce because of its superior ad serving technology." AdForce's technology is known for its scalability, reliability, leading uptime performance and 24x7 customer service. In addition to advertisers, AdForce serves the majority of its ad volume on behalf of publishers who are typically more accustomed to using the Internet for ad delivery. Advertisers are starting to utilize the true potential of the Internet as an effective way to reach people with marketing messages. "We believe outbound ad campaigns are the wave of the future as our customers seek to reach users who are surfing online," said Chuck Berger, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of AdForce. "Outbound advertising helps web sites to drive traffic to their sites and increases the opportunity for e-commerce. The ad infrastructure that we've built can easily accommodate both inbound and outbound campaigns. We're delighted that the buy side of the ad business is beginning to take full advantage of advertising, running both inbound and outbound campaigns on the Internet." About AdForce (www.adforce.com) AdForce, a majority-owned operating company of CMGI, Inc., is "The Force in Digital Marketing"(TM) and a leading provider of centralized online advertising services, enabling publishers, rep firms and advertisers to leverage the unique advantages of the Internet as the first fully interactive medium. Deploying advanced scalable technology and backed by robust data centers, the AdForce service delivers billions of impressions monthly for some of the Internet's most prominent advertisers. AdForce provides a comprehensive suite of products which allow advertisers and publishers to target, deliver, measure and analyze Internet advertising programs for the best results. AdForce has offices in Cupertino, CA, Costa Mesa Costa Mesa (kŏs`tə mā`sə), city (1990 pop. 96,357), Orange co., S Calif., on the Pacific south of Santa Ana; inc. 1953. It is a transportation, residential, and light industrial center. , CA, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , NY and Hong Kong. |
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