AdForce Provides Ad Management and Delivery Solution to Online Shopping Guide Sites; AdForce Signs Active Buyer's Guide and Buybuddy.com.Business Editors
CUPERTINO, Calif.--(BUSINESS WIRE)--Nov. 15, 2000
AdForce Inc., a wholly owned subsidiary Wholly Owned Subsidiary
A subsidiary whose parent company owns 100% of its common stock.
In other words, the parent company owns the company outright and there are no minority owners. of CMGion, and a leading online provider of centralized cen·tral·ize
v. cen·tral·ized, cen·tral·iz·ing, cen·tral·iz·es
1. To draw into or toward a center; consolidate.
2. , outsourced ad management and delivery services, today announced it will provide online advertising services for two consumer shopping guide web sites.
Active Research based in Burlingame, Calif., powers most of the top portals and comparison shopping sites on the Web. Their Active Buyer's Guide (www.activebuyersguide.com) is a free product recommendation service that uses the company's Adaptive Recommendation Technology(TM) to automate the consumer decision making process by asking a series of simple questions to understand a shopper's needs and preferences, and then generating a list of recommended products.
Based in Toronto, Buybuddy Inc., is the Internet's leading Community-Driven Commerce and comparative-shopping platform. Through private-label syndication of Buybuddy's community-driven commerce platform, Internet Portals and wireless carriers around the world are now able to offer superior comparison shopping to their customers under a customized brand, look and feel, with local merchants, currency and community content. The Buybuddy Mobile platform is currently being used by global wireless carriers to rapidly deploy consumer mobile comparison-shopping applications tailored to both youth and business markets.
AdForce will serve, target and track banner ads A graphic image used on Web sites to advertise a product or service. Banner ads come in numerous sizes, but are often rectangles 460 pixels wide by 60 pixels high. Also 460 x 55 and 392 x 72 sizes are commonly used. for Buybuddy.com and Active Buyer's Guide as a provider of online ad management and delivery services for the two companies. AdForce will also provide technical expertise, around-the-clock customer support, scalability and industry leading reliability to maximize advertising revenue and effectiveness for Buybuddy.com and Active Buyer's Guide.
About BuyBuddy.com (www.buybuddy.com)
Based in Toronto, Buybuddy, Inc. is the premier global provider of Community-Driven Commerce Services. Its web and wireless solutions - offering far beyond price comparison -- are revolutionizing the online and mobile comparative shopping experience for Web portals See portal. , Destination Sites and Wireless Carriers in the U.S, Canada and Asia. Its Web site, www.Buybuddy.com, and the Buybuddy syndicated network serves a loyal community of tens of thousands of registered users worldwide. Buybuddy investors include internet.com Corporation (Nasdaq:INTM INTM Interrupt Mode ,) a leading provider of global real-time news and information resources (1) The data and information assets of an organization, department or unit. See data administration.
(2) Another name for the Information Systems (IS) or Information Technology (IT) department. See IT. for Internet industry and Internet technology professionals, and XDL (language) XDL - An object-oriented extension to ITU-T's SDL.
["XDL: An Object-Oriented Extension to SDL", S.J. Ochuodho et al]. Intervest, a leading Canadian venture Capital firm dedicated to providing value-added capital to entrepreneurial companies in the Internet industry.
About Active Research (www.ActiveResearch.com)
Active Research, recently named a 'Hot 100' company by Upside Magazine, provides Web-based market intelligence services to help businesses attract and understand buyers. The company is the first to offer real-time market intelligence services that enable product manufacturers and retailers to understand and respond to changing customer demands. Market intelligence is generated from the anonymous product preference data of buyers directly at the point of shopping while providing them with customized, unbiased product recommendations. Active Research's Buyer's Guide Network includes the Web's top portals and shopping sites, such as GO Network, iWon, Lycos, Yahoo!, LookSmart, mySimon, Productopia and Dealtime. The company covers over 100 product categories including consumer electronics, computers, appliances, and automotive. Founded in 1997, Active Research is based in Burlingame, Calif. and on the Web at www.ActiveResearch.com and www.ActiveBuyersGuide.com.
About AdForce (www.adforce.com)
AdForce Inc., a wholly owned subsidiary of CMGion, is "The Force in Digital Marketing"(TM) and a leading provider of centralized online advertising services, enabling publishers, rep firms and advertisers to leverage the unique advantages of the Internet as the first fully interactive medium. Deploying advanced scalable technology and backed by robust data centers, the AdForce service delivers billions of impressions monthly for some of the Internet's most prominent advertisers. AdForce provides a comprehensive suite of products, which allow advertisers and publishers to target, deliver, measure and analyze Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. programs for the best results. AdForce has offices in Cupertino, CA, Costa Mesa Costa Mesa (kŏs`tə mā`sə), city (1990 pop. 96,357), Orange co., S Calif., on the Pacific south of Santa Ana; inc. 1953. It is a transportation, residential, and light industrial center. , CA, New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , NY, Europe and Hong Kong Hong Kong (hŏng kŏng), Mandarin Xianggang, special administrative region of China, formerly a British crown colony (2005 est. pop. 6,899,000), land area 422 sq mi (1,092 sq km), adjacent to Guangdong prov. . For additional information see http://www.adforce.com
AdForce, the AdForce logo and Force in Digital Marketing are trademarks of AdForce LLC (Logical Link Control) See "LANs" under data link protocol.
LLC - Logical Link Control . All other products and services mentioned may be trademarks or service marks of their respective owners.
This release contains forward-looking statements forward-looking statement
A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. based on current expectations or beliefs, as well as a number of assumptions about future events, and these statements are subject to important factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The forward-looking statements in this release address a variety of subjects including, for example, the expected benefits resulting from the agreement between AdForce and Buybuddy.com and Active Buyer's Guide and the expected functionality of the combination of AdForce's and Buybuddy.com and Active Buyer's Guide's technologies and products. The following factors, among others, could cause actual results to differ materially from those described in these forward-looking statements: the risk that AdForce's technology and products will not successfully combine with those of Buybuddy.com and Active Buyer's Guide, risks related to the business of AdForce; the adoption of new laws New Laws: see Las Casas, Bartolomé de. and regulations affecting the provision of Internet advertising services, including laws and regulations covering privacy, pricing and content; and increased competition and technological changes in the industries in which AdForce competes. For a detailed discussion of these and other cautionary statements, please refer to CMGI's filings with the Securities and Exchange Commission, including CMGI's Annual Report on Form 10-K Form 10-K
A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information.
See 10-K. for the most recently ended fiscal year.