AdForce Launches Jump Start Program for Emerging Internet Companies; New Program to Leverage Strategic Alliances with Adsmart and Flycast.

Business Editors/High-Tech Writers

CUPERTINO, Calif.--(BUSINESS WIRE)--March 9, 2000

AdForce, Inc., a majority-owned operating company of CMGI, Inc., and a leading online provider of centralized, outsourced ad management and delivery services, today announced Jump Start(TM), a new ad management program designed to address the advertising needs of emerging Internet companies. AdForce Jump Start provides Internet start-ups with a cost-effective, full-service ad delivery and management program. This innovative program illustrates AdForce's commitment to the entrepreneurial spirit of its web clientele and its dedication to expanding the diversity and reach of its advertising infrastructure.

Advertising is an important source of revenue for many web companies, and Jump Start is designed to enable sites to begin generating ad revenue quickly and efficiently. Jump Start effectively leverages AdForce's strategic alliances with Flycast Communications Corporation and Adsmart Corporation, both majority-owned operating companies of CMGI. Now, Jump Start will provide web advertisers and publishers access to the Flycast Network and Adsmart's network while utilizing AdForce's ad delivery and management services.

On January 20, 2000, Engage Technologies, Inc., a majority-owned operating company of CMGI, announced a definitive agreement to acquire Flycast and Adsmart from CMGI. As a result, AdForce customers will also be able to receive next generation solutions that combine Engage's anonymous profiling technologies with Adsmart's targeted and branded network and Flycast's direct response methodologies.

In addition to offering ad management and delivery, Jump Start includes other features and benefits designed to assist new companies in the constantly changing world of Internet advertising. Jump Start clients will have access to the Jump Start Knowledge Vault, a password-protected reference resource on the AdForce web site (www.adforce.com) that assists companies in finding answers to their online advertising questions.

"AdForce is committed to encouraging the success and rapid growth of emerging Internet companies that share our passion for shaping the industry," said Chuck Berger, CEO of AdForce. "Jump Start is a program tailored to the needs of a specific customer -- the Internet start-up. Everyone started from somewhere in this business, and the industry has seen small web sites with little or no name recognition become household names in spans of a few years. Jump Start is designed to help today's fledgling sites evolve into tomorrow's industry leaders."

"Engage has always been a champion of small- and medium-sized sites, so this relationship is a natural for us," explained Paul Schaut, President and CEO of Engage. "We're excited about the fact that Engage will be working with AdForce's Jump Start program to help smaller sites achieve the same marketing effectiveness that some of their larger competitors are able to enjoy."

The Jump Start program is just the latest deal with Flycast. In November, Flycast announced a strategic alliance with AdForce which is designed to help web sites increase sell-through and manage ad serving costs.

Availability:

If you are interested in AdForce Jump Start, the AdForce sales department can be reached at 1-877-ADFORCE or [e-mail].

About AdForce

AdForce, a majority-owned operating company of CMGI, Inc., is the Force in Digital Marketing(TM) and a leading provider of centralized advertising services, enabling online publishers, rep firms and advertisers to leverage the unique advantages of the Internet as the first fully interactive medium. Deploying advanced scalable technology and backed by robust data centers, the AdForce service delivers billions of impressions monthly for some of the Internet's most prominent advertisers. AdForce provides a comprehensive suite of products, which allow advertisers and publishers to target, deliver, measure and analyze Internet advertising programs for the best results. AdForce has offices in Cupertino, CA, Costa Mesa, CA, New York, NY and Hong Kong.

About Flycast Communications

Flycast Communications Corporation, a majority-owned operating company of CMGI, Inc. and based in San Francisco, is a leading provider of Internet direct response advertising solutions. The company is focused on maximizing the return on investment for response-oriented advertisers, direct marketers and e-commerce companies by delivering the most ROI-effective audience reach, response and results in the industry. The company's flagship offering, the Flycast Network, reaches over 25 million people a month, or 41 percent of the web. Flycast's advertisers include e-commerce companies, direct response marketers and interactive agencies who are interested in generating site traffic and increasing web-based sales through ROI-focused advertising. Flycast can be reached on the web at www.flycast.com.

About Adsmart:

Adsmart, a majority-owned operating company of CMGI, Inc., is an online advertising network for the business to consumer and business to business market comprised of more than 400 Web sites totaling 3 billion monthly impressions. Adsmart's mission is to combine the branding power of traditional media with the precision and interactivity of new media to provide effective marketing opportunities for advertisers, and a profitable advertising revenue stream for Web publishers. Adsmart is headquartered in Andover, MA with more than 65 full-time salespeople in the six major advertising markets: New York, Chicago, Detroit, Los Angeles, Boston and San Francisco.

Corporate headquarters is located at 100 Brickstone Square, 4th Floor, Andover, MA 01810. Telephone: [phone]. Fax: [phone]. Additional information is available on the company's Web site http://www.adsmart.net.

About Engage

Engage Technologies, Inc. (NASDAQ:ENGA) is a provider of next generation online marketing solutions and a majority-owned operating company of CMGI, Inc. On January 20, 2000, Engage announced a definitive agreement to acquire Adsmart and Flycast from CMGI. Under the terms of the agreement, Engage will immediately oversee the operations of Adsmart and Flycast, both of which will be fully integrated with Engage, expanding Engage's unduplicated reach to 54% of the Internet, serving between 5-6 Billion ads per month for over 1400 customers.

Engage corporate headquarters is located at 100 Brickstone Square, 1st Floor, Andover, MA 01810. Telephone: [phone]. Fax: [phone]. For more information on Engage, please visit www.engage.com.

This release contains forward-looking statements based on current expectations or beliefs, as well as a number of assumptions about future events, and these statements are subject to important factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The forward-looking statements in this release address a variety of subjects including, for example, the expected benefits resulting from the Jump Start program. The following factors, among others, could cause actual results to differ materially from those described in these forward-looking statements: AdForce's technology and products may not successfully interoperate with those of third parties, the adoption of new laws and regulations affecting the provision of Internet advertising services, including laws and regulations covering privacy, pricing and content, and increased competition and technological changes in the markets in which AdForce competes. For a detailed discussion of these and other cautionary statements, please refer to CMGI's filings with the Securities and Exchange Commission, including CMGI's Annual Report on Form 10-K for the most recently ended fiscal year.