AdForce Improves Interface for Managing Online Advertising With Upgraded Desktop Product; AdForce Desktop 3.2 Increases Campaign Management Effectiveness.Business Editors CUPERTINO, Calif.--(BUSINESS WIRE)--Sept. 19, 2000 AdForce LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control (R), a majority-owned operating company operating company A business that engages in transactions with outsiders. of CMGI CMGI Commonly Maintained Grounds Infrastructures CMGI College Marketing Group Information (Services) Inc. (Nasdaq:CMGI) and a leading online provider of centralized, outsourced ad management and delivery services, today announced AdForce(TM) Desktop 3.2. The latest version of AdForce's powerful advertising management system automates common campaign management tasks and grants easy access to the most frequently used campaign information. AdForce Desktop 3.2 provides an end-to-end solution (jargon) end-to-end solution - (E2ES) A term that suggests that the supplier of an application program or system will provide all the hardware and/or software components and resouces to meet the customer's requirement and no other supplier need be involved. Compare: turn-key solution. for planning and scheduling advertising campaigns. Backed by AdForce's 99.999 percent uptime and sub-0.5 second impression delivery, AdForce Desktop 3.2 is among the fastest and most reliable advertising delivery and management solutions in the industry. With key new features focused on ease of use, AdForce Desktop 3.2 groups and automates high-demand campaign management tasks, eases access to the most frequently used campaign data and adds Macromedia(TM) Flash banner advertisements to its roster of deliverable media. Enhanced Network Niche Functionality AdForce Desktop 3.2 delivers faster, easier campaign scheduling and targeting with expanded network niche functionality. A network niche is a category that groups content units by overall subject. AdForce Desktop 3.2 users can assign a content unit to one or more network niches, giving them greater inventory packaging, selling and targeting capabilities. New Rich Media Serving Capability AdForce Desktop 3.2 now has the ability to serve and track Macromedia Flash(TM) banners. Advertisers can take advantage of the rich graphics and interactive quality of Flash banners to increase campaign response rates. Enhanced Campaign Management Features AdForce Desktop 3.2 is designed to increase user productivity by automating common tasks associated with ad campaign management, while maintaining explicit control of frequently used campaign data. AdForce Desktop 3.2's new interface facilitates faster campaign copying, rebuying, review and banner rotation functionality. Powerful Tracking TrackForce is a subscription service that provides comprehensive ad tracking technology to users of AdForce Desktop 3.2. TrackForce utilizes beacon tags that track customer response to ads to provide AdForce customers detailed information on the effectiveness of campaigns. TrackForce reports help advertisers optimize campaign performance and publishers improve website design by revealing trends in consumer click patterns. "We continue to enhance AdForce's service offering to improve our customers' experience," said Mark Bonham Bonham can refer to:
Pricing and Availability AdForce Desktop 3.2 is available now. The software and User Guide are available for download at www.adforce.com. AdForce Desktop 3.2 software is free of charge to AdForce customers who have signed up for AdForce's centralized ad management services. TrackForce is a subscription service available to all AdForce customers. AdForce centralized ad delivery fees vary depending on the volume of online ads delivered. Exact pricing is available by contacting the AdForce sales department at 1-877-ADFORCE or sales@adforce.com. About CMGI and CMGI @Ventures CMGI, Inc. (Nasdaq:CMGI), a leading global Internet operating and development company, represents a network of 70 established and emerging companies spanning a range of vertical market segments, including search and portals; infrastructure and enabling technologies; e-business and fulfillment; interactive marketing; and Internet professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. . CMGI leverages the technologies, content and market reach of its extended network to foster rapid growth and industry leadership across the Internet Economy The Internet Economy refers to conducting business through markets whose infrastructure is based on the Internet and World-Wide Web. An Internet economy differs from a traditional economy in a number of ways, including: communication, market segmentation, distribution costs, and price. . Compaq, Intel, Microsoft, Pacific Century CyberWorks and Sumitomo hold minority positions in CMGI. CMGI's majority-owned operating companies include Engage (Nasdaq: ENGA), NaviSite (Nasdaq:NAVI), 1stUp.com, Activate, AdForce, AltaVista, CMGion, CMGI Solutions, Equilibrium, ExchangePath, iCAST, MyWay.com, NaviPath, SalesLink, Tribal Voice
CMGI's corporate headquarters is located at 100 Brickstone Square, Andover, MA 01810. CMGI @Ventures has offices there, as well as at 3000 Alpine Road, Menlo Park Menlo Park. 1 Residential city (1990 pop. 28,040), San Mateo co., W Calif.; inc. 1874. Electronic equipment and aerospace products are manufactured in the city. Menlo College and a Stanford Univ. research institute are there. 2 Uninc. , CA 94028. For additional information, see http://www.cmgi.com/ http://www.cmgi.com and http://www.ventures.com/ http://www.ventures.com. About AdForce (www.adforce.com) AdForce, LLC(R), a majority-owned operating company of CMGI, Inc., is "The Force in Digital Marketing"(TM) and a leading provider of centralized online advertising services, enabling publishers, rep firms and advertisers to leverage the unique advantages of the Internet as the first fully interactive medium. Deploying advanced scalable technology and backed by robust data centers, the AdForce service delivers billions of impressions monthly for some of the Internet's most prominent advertisers. AdForce provides a comprehensive suite of products, which allow advertisers and publishers to target, deliver, measure and analyze Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. programs for the best results. AdForce has offices in Cupertino, CA, Costa Mesa Costa Mesa (kŏs`tə mā`sə), city (1990 pop. 96,357), Orange co., S Calif., on the Pacific south of Santa Ana; inc. 1953. It is a transportation, residential, and light industrial center. , CA, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , NY, Europe and Hong Kong Hong Kong (hŏng kŏng), Mandarin Xianggang, special administrative region of China, formerly a British crown colony (2005 est. pop. 6,899,000), land area 422 sq mi (1,092 sq km), adjacent to Guangdong prov. . This release contains forward-looking statements which address a variety of subjects including, for example, the expected benefits, functionality and availability of AdForce Desktop 3.2 and the expected interoperability of the technologies and products of AdForce with those of third parties. The following factors, among others, could cause actual results to differ materially from those described in these forward-looking statements: AdForce's technology and products may not successfully interoperate with those of third parties, the adoption of new laws and regulations affecting the provision of Internet advertising services, including laws and regulations covering privacy, pricing and content, and increased competition and technological changes in the markets in which AdForce competes. For a detailed discussion of these and other cautionary statements, please refer to CMGI's filings with the Securities and Exchange Commission, including CMGI's Annual Report on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. for the most recently ended fiscal year. Note to Editors: AdForce, the AdForce logo and Force in Digital Marketing are trademarks of AdForce LLC. All other products and services mentioned may be trademarks or service marks of their respective owners. |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion