AdForce Helps Christmas.com Rein in the Holiday Rush; AdForce to Provide Leading Holiday Site with Ad Management and Delivery Solution.

Business Editors/High-Tech Writers

CUPERTINO, Calif.--(BUSINESS WIRE)--Nov. 15, 2000

AdForce Inc., a wholly owned subsidiary of CMGion, and a leading online provider of centralized, outsourced ad management and delivery services, today announced an exclusive agreement to serve, target and track online banner advertising for Christmas.com Inc., a provider of Christmas information and services for consumers and businesses. AdForce will provide online ad management services for Christmas.com, the home of your personal Christmas experience, as well as for ad campaigns extended across the Christmas Ad Network, a collection of top-tier holiday sites that are represented by Christmas.com Inc. for advertising sales.

AdForce's full service, centralized ad management and delivery system is scalable, enabling Christmas.com Inc. to manage the seasonality of its year-round operation. In addition, AdForce's Java-based desktop tool helps Christmas.com quickly create and track campaigns for advertisers. AdForce's end-to-end solution also provides Christmas.com with reliability, leading 99.99 percent uptime performance, and around-the-clock customer service.

Christmas.com, based in Norfolk, Va., has realized traffic growth of approximately 200 percent for the past two years. AdForce expects to deliver 50 million ad impressions over the fourth quarter this year for Christmas.com. Christmas.com has added e-commerce capabilities to its site just in time for the holiday season, which is also expected to increase site traffic and bolster ad revenue.

About Christmas.com (www.christmas.com)

Christmas.com, Inc. is a privately held corporation based in Virginia. The company was founded in September 1998 to manage Christmas.com and all of its related properties. Corporate information can be found at http://corp.christmas.com or visit http://www.christmas.com/.

About AdForce (www.adforce.com)

AdForce Inc., a wholly owned subsidiary of CMGion, is "The Force in Digital Marketing"(TM) and a leading provider of centralized online advertising services, enabling publishers, rep firms and advertisers to leverage the unique advantages of the Internet as the first fully interactive medium. Deploying advanced scalable technology and backed by robust data centers, the AdForce service delivers billions of impressions monthly for some of the Internet's most prominent advertisers. AdForce provides a comprehensive suite of products, which allow advertisers and publishers to target, deliver, measure and analyze Internet advertising programs for the best results. AdForce has offices in Cupertino, CA, Costa Mesa, CA, New York, NY, Europe and Hong Kong. For additional information see http://www.adforce.com

AdForce, the AdForce logo and Force in Digital Marketing are trademarks of AdForce LLC. All other products and services mentioned may be trademarks or service marks of their respective owners.