AdForce Gives Web Ads the Power of TV Commercials; New AdForce Desktop 3.3 Adds Streaming Media Advertising Capability.

Business Editors

CUPERTINO, Calif.--(BUSINESS WIRE)--Feb. 21, 2001

How to grab a Web user's attention and sustain that interest has become the Holy Grail of Internet advertisers--especially in a fully interactive medium where direct audience response has not met advertisers' expectations. AdForce Inc., a wholly owned subsidiary of CMGion and a leading online provider of centralized, outsourced ad management and delivery services, has addressed this problem with AdForce Desktop 3.3, which gives AdForce's customers the ability to deliver interactive, targeted audio and video ad content directly to Web users.

AdForce Desktop 3.3 with streaming media provides all the benefits of conventional broadcast advertising on the Internet. It allows users to add commercials and advertising to streaming media Web broadcasts, including movie trailers, music videos and concerts and talk shows.

AdForce Desktop 3.3 creates a flexible Internet commercial format. AdForce's ad management system allows users to schedule, target and deliver streaming media campaigns, which are served dynamically based on real-time campaign information. With AdForce Desktop 3.3, streaming advertisements may appear at any time or location within audio or video content. Existing 10, 15, 30, or 60-second radio and TV ads can be rebroadcast over the Internet, strengthening brand recall and loyalty. AdForce Desktop 3.3 supports all three major media players: Windows Media Player(TM), Real Player(TM) and Apple QuickTime(TM).

"We believe streaming media will be an invaluable tool in the successful creation of a Web brand," said Chuck Berger, chief executive officer of AdForce. "Streaming media grabs visitors' attention, increases the time they spend on a site and gives them a reason to return sooner. It combines the audiovisual resonance of the television commercial with the measurable ROI of the traditional Internet ad."

AdForce Desktop 3.3 is Customer Optimized

New features of AdForce Desktop 3.3 are designed to meet the current needs of advertisers and Web publishers. Desktop 3.3 users can change the features of an ad campaign as often as they like, without being required to rebuy the campaign. Users can edit campaign targets, end dates, run-time demographics, rates and total impressions. AdForce Desktop 3.3 also includes an audit trail function that records campaign modifications through the full lifecycle of the campaign.

Advanced Targeting and Tracking

AdForce Desktop 3.3 provides full targeting capabilities to pinpoint audiences for streaming commercials and static banners. Targeting criteria include domain name, SIC code, geography, content areas, keywords to ensure that advertisers reach their target audience and Web users only receive ads which are of interest to them. AdForce's TrackForce(TM) service allows AdForce Desktop 3.3 users to measure beacon activity, ROI summary, ROI detail, trends in ad viewership and response and post click activity.

AdForce Reporting

AdForce has consistently offered one of the most comprehensive reporting functionalities in its industry, and AdForce Desktop 3.3 features eight new reports. AdForce reporting is adaptable to customer preference and easy to access, customers can subscribe to reports via email or export data in CSV format. AdForce generates over 5,000 reports daily for its advertiser and Web publisher customers.

Pricing and Availability

AdForce Desktop 3.3 is available now. AdForce Desktop 3.3 software is free of charge to AdForce customers who have signed up for AdForce's centralized ad management services. TrackForce(TM) is a subscription service available to all AdForce customers. AdForce centralized ad delivery fees vary depending on the volume of online ads delivered. Exact pricing is available by contacting the AdForce sales department at 1-877-ADFORCE or [e-mail].

About AdForce (www.adforce.com)

AdForce, Inc. is "The Force in Digital Marketing"(TM) and a leading provider of centralized online advertising services, enabling publishers, rep firms and advertisers to leverage the unique advantages of the Internet as the first fully interactive medium. Deploying advanced scalable technology and backed by robust data centers, AdForce delivers billions of impressions monthly for some of the Internet's most prominent advertisers. AdForce provides a comprehensive suite of products, which allow advertisers and publishers to target, deliver, measure and analyze Internet advertising programs for the best results. AdForce has offices in Cupertino, CA, Costa Mesa, CA, New York, NY, Europe and Hong Kong. For additional information see http://www.adforce.com.

AdForce, the AdForce logo, AdForce Desktop, Trackforce and Force in Digital Marketing are trademarks of AdForce, Inc. All other products and services mentioned may be trademarks or service marks of their respective owners.

This release contains forward-looking statements which address a variety of subjects including, for example, the expected benefits, features and functionality of AdForce Desktop 3.3 and Trackforce and the expected interoperability of the technologies and products of AdForce with those of third parties. The following important factors and uncertainties, among others, could cause actual results to differ materially from those described in these forward-looking statements: AdForce's products and technologies may not successfully interoperate with those of third parties; adoption of new laws and regulations affecting the provision of Internet advertising services, including laws and regulations covering privacy, pricing and content; AdForce's success depends on the advertising needs of its customers and the continued demand for Internet advertising in general; and increased competition and technological changes in the markets in which AdForce competes. For a detailed discussion of these and other cautionary statements, please refer to CMGI's filings with the Securities and Exchange Commission, including CMGI's Annual Report on Form 10-K for the most recently ended fiscal year.