AdForce First to Support New Standardized Ad Formats; Offers Customers 7 New IAB Ad Unit Sizes for Increased Flexibility.Business Editors/High-Tech Writers CUPERTINO, Calif.--(BUSINESS WIRE)--March 2, 2001 AdForce, Inc. today announced support for seven new online ad units introduced by the Internet Advertising Bureau The Internet Advertising Bureau (IAB) is a UK trade body created in 1997 to promote online advertising. It works across a range of areas, with internal bodies setting standards and best practices for a range of different online marketing techniques. on February 26th. AdForce is the first centralized online advertising service to offer this value to its Web publisher, advertiser and agency customers. They will be able to deploy the new ad sizes in their campaigns immediately. New ad sizes, ranging from as long as 600 pixels and as wide as 336 pixels, offer AdForce customers greater flexibility in designing advertising creatives and create new ways to reach audiences and build brands. AdForce, a leading online provider of centralized, outsourced ad management and delivery services, remains the technology leader in Internet ad delivery, maintaining 99.99 percent system uptime performance, and average ad delivery speeds that are less than 0.5 seconds -- 50 percent faster than the nearest competitor. About AdForce (www.adforce.com) AdForce, Inc., a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of CMGion, is "The Force in Digital Marketing"(TM) and a leading provider of centralized online advertising services, enabling publishers, rep firms and advertisers to leverage the unique advantages of the Internet as the first fully interactive medium. Deploying advanced scalable technology and backed by robust data centers, the AdForce service delivers billions of impressions monthly for some of the Internet's most prominent advertisers. AdForce provides a comprehensive suite of products, which allow advertisers and publishers to target, deliver, measure and analyze Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. programs for the best results. AdForce has offices in Cupertino, CA, Costa Mesa Costa Mesa (kŏs`tə mā`sə), city (1990 pop. 96,357), Orange co., S Calif., on the Pacific south of Santa Ana; inc. 1953. It is a transportation, residential, and light industrial center. , CA, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , NY, Europe and Hong Kong Hong Kong (hŏng kŏng), Mandarin Xianggang, special administrative region of China, formerly a British crown colony (2005 est. pop. 6,899,000), land area 422 sq mi (1,092 sq km), adjacent to Guangdong prov. . For additional information see http://www.adforce.com AdForce, the AdForce logo and Force in Digital Marketing are trademarks of AdForce Inc.. All other products and services mentioned may be trademarks or service marks of their respective owners. This release contains forward-looking statements which address a variety of subjects including, for example, the expected benefits of offering the new IAB (1) See Internet Architecture Board. (2) (Interactive Advertising Bureau, New York, www.iab.net) An industry association founded in 1996 to set standards and guidelines for interactive advertising and marketing. ad unit sizes to customers of AdForce. The following important factors and uncertainties, among others, could cause actual results to differ materially from those described in these forward-looking statements: the risk that AdForce's technology and products will not successfully combine with those of third parties; risks related to the business of AdForce; the adoption of new laws New Laws: see Las Casas, Bartolomé de. and regulations affecting the provision of Internet advertising services, including laws and regulations covering privacy, pricing and content; and increased competition and technological changes in the markets in which AdForce competes. For a detailed discussion of these and other cautionary statements, please refer to CMGI's filings with the Securities and Exchange Commission, including CMGI's Annual Report on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. for the most recently ended fiscal year. |
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