AdForce Extends Its Reach Through Netwhirl's Large Audience Base; AdForce Signs Netwhirl Communications, a Leading Online Provider of Vertical Content Channels.Business Editors, High-Tech Writers CUPERTINO, Calif--(BUSINESS WIRE)--Jan. 19, 1999 AdForce, Inc., a majority-owned operating company operating company A business that engages in transactions with outsiders. of CMGI CMGI Commonly Maintained Grounds Infrastructures CMGI College Marketing Group Information (Services) , Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : CMGI), and a leading online provider of centralized, outsourced ad management and delivery services, today announced the signing of an agreement with Netwhirl Communications, a new media company that owns and operates a rapidly expanding network of vertical channels. Under the terms of the agreement, AdForce is expected to serve over 100 million impressions per month to the Netwhirl network and work jointly with Netwhirl to meet the specific needs of customer advertising campaigns. Specifically, AdForce's services are expected to enhance the overall aggregated channel package for Netwhirl's online marketing clients. In addition to benefiting from Netwhirl's content-specific communities that enable online ads to target users by subject matter, online marketers will now be able to more precisely target users in these communities based on their area code, state or country. This geo-targeting and behavioral marketing See behavioral targeting. services provided by AdForce are designed to increase the ability of Netwhirl's online advertisers to conduct one-to-one marketing, thereby more effectively capturing the target audience. AdForce's ad management services are also designed to provide Netwhirl clients with the ability to manage their online ad campaigns in real-time. Online marketers will be able to go online and check the results of ads any time of the day. This immediate feedback is designed to enable online marketers to adjust messaging of an online campaign in real-time, further increasing an ad's effectiveness. &uot;AdForce continues to be ahead of the curve in digital media delivery, and our technology infrastructure premeditates the evolution of Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. beyond the banner,&uot; said Chuck Berger, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of AdForce. &uot;The AdForce end-to-end technology model will afford present and future Netwhirl customers the opportunity to push the envelope in creative advertising without having to worry about the actual ad delivery and management of new media formats.&uot; &uot;As AdForce is an industry leader, their partnership with Netwhirl validates the strength of our content-specific channel network. We knew that AdForce could provide Netwhirl with a reliable infrastructure and ad services solution that could accommodate our growing volume of ad impressions,&uot; said Sam Jain Jain Shaileshkuma (born February 10, 1970) better known as Sam Jain was an internet entrepreneur and CEO of affiliate marketing network eFront. In 2000, eFront submitted fraudulent data to Media Metrix, a website ranking publisher. , CEO of Netwhirl. &uot;Because Netwhirl is focused on aggressively increasing its content inventory in a variety of content-specific channels, a partnership with AdForce enables us to focus on our business, while also meeting the strategic business needs of online marketers.&uot; About Netwhirl Communications (www.netwhirl.com) Netwhirl Communications brings together &uot;Content, Community and Channels&uot;TM for online marketers seeking to partner with a company that can capture 4 million visitors per month. Netwhirl owns and operates a rapidly expanding network of content-specific vertical channels. These channels are aggregated by integrating distinct Website communities into diverse content-specific categories such as digital music, technology, computers, software, hardware, Webmaster and developer resources. Deploying interactive marketing and advertising solutions that go beyond the banner, Netwhirl provides a comprehensive suite of custom advertising and marketing solutions to meet the specific business needs of its advertising clients. Netwhirl has strategic partnerships with many of the prominent media buyers including the Doubleclick Network. Netwhirl is headquartered in Costa Mesa, California Costa Mesa is a suburban middle class city in Orange County, California, United States. The population was 108,724 at the 2000 census. Since its incorporation in 1953, the city has grown from a semi-rural farming community of 16,840 to a suburban city with an economy based on with offices in Seattle, Washington  This page is protected from moves until disputes have been resolved on the .The reason for its protection is listed on the protection policy page. and Toronto, Canada. About AdForce (www.adforce.com) AdForce, a majority-owned operating company of CMGI, Inc. (NASDAQ: CMGI), is the Force in Digital Marketing(TM) and a leading provider of centralized advertising services, enabling online publishers, rep firms and advertisers to leverage the unique advantages of the Internet as the first fully interactive medium. Deploying advanced scalable technology and backed by robust data centers, the AdForce service delivers billions of impressions monthly for some of the Internet's most prominent advertisers. AdForce provides a comprehensive suite of products, which allow advertisers and publishers to target, deliver, measure and analyze Internet advertising programs for the best results. AdForce has offices in Cupertino, CA, Costa Mesa Costa Mesa (kŏs`tə mā`sə), city (1990 pop. 96,357), Orange co., S Calif., on the Pacific south of Santa Ana; inc. 1953. It is a transportation, residential, and light industrial center. , CA, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , NY and Hong Kong Hong Kong (hŏng kŏng), Mandarin Xianggang, special administrative region of China, formerly a British crown colony (2005 est. pop. 6,899,000), land area 422 sq mi (1,092 sq km), adjacent to Guangdong prov. . About CMGI With more than 60 companies, CMGI, Inc. (Nasdaq: CMGI) represents the largest, most diverse network of Internet companies in the world. This network includes both CMGI operating companies and a growing number of synergistic investments through its venture capital affiliate, @Ventures. CMGI leverages the technologies, content and market reach of its extended family of companies to foster rapid growth and industry leadership across its network, and the larger Internet Economy The Internet Economy refers to conducting business through markets whose infrastructure is based on the Internet and World-Wide Web. An Internet economy differs from a traditional economy in a number of ways, including: communication, market segmentation, distribution costs, and price. . Compaq, Intel, Microsoft, Pacific Century CyberWorks and Sumitomo hold minority positions in CMGI. CMGI's majority-owned operating companies include Engage Technologies (Nasdaq: ENGA), NaviSite (Nasdaq: NAVI), 1ClickBrands, 1stUp.com, Activate.net, Activerse, AdForce, Adsmart, AltaVista, CMGI Solutions, Equilibrium, Flycast, Green Witch, iCAST, Magnitude Network, MyWay.com, NaviNet, SalesLink, Tribal Voice
adj. 1. Of a golden color; gilded. 2. Inflated and pompous in style. [Middle English aureat, from Late Latin aure Media, blaxxun, BizBuyer.com, Boatscape.com, buyersedge.com, CarParts.com, CraftShop.com, eCircles.com, eGroups.com, EXP.com, FindLaw, FoodBuy.com, Furniture.com, HotLinks, INPHO/HomePriceCheck.com, Intelligent/Digital, KOZ.com, Mondera.com, MyFamily.com, NextMonet.com, NextPlanetOver.com, Oncology.com, OneCore.com, PlanetOutdoors.com, Productopia, Raging Bull, SnapFish.com, Speech Machines, ThingWorld.com, Vicinity, Virtual Ink, Visto, Vstore and WebCT. CMGI Corporate headquarters is located at 100 Brickstone Square, Andover, MA 01810. Telephone: 978-684-3600. Fax: 978-684-3814. Additional information is available on the company's Web site at http://www.cmgi.com. This release contains forward-looking statements based on current expectations or beliefs, as well as a number of assumptions about future events, and these statements are subject to important factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The forward-looking statements in this release address a variety of subjects including, for example, the expected benefits resulting from the agreement between AdForce and Netwhirl and the expected functionality of AdForce's technologies and products in conjunction with the Netwhirl network. The following factors, among others, could cause actual results to differ materially from those described in these forward-looking statements: the risk that AdForce's technology and products will not successfully combine with those of Netwhirl; the adoption of new laws and regulations affecting the provision of Internet advertising services, including laws and regulations covering privacy, pricing and content; and increased competition and technological changes in the markets in which AdForce competes. For a detailed discussion of these and other cautionary statements, please refer to CMGI's filings with the Securities and Exchange Commission, including CMGI's Annual Report on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. for the most recently ended fiscal year. (c)1999 Netwhirl Communications, Inc. All rights reserved. |
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