AdForce Expands Marketing Services With ClickAction's Targeted, Permission-Based Email Service; Introducing AdForce Mail.Business Editors, High-Tech Writers CUPERTINO, Calif.--(BUSINESS WIRE)--Aug 15, 2000 AdForce, LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control (R), a majority-owned operating company operating company A business that engages in transactions with outsiders. of CMGI CMGI Commonly Maintained Grounds Infrastructures CMGI College Marketing Group Information (Services) , Inc., and a leading online provider of centralized, outsourced ad management and delivery services, today announced AdForce Mail, a set of web-based relationship management tools expected to help marketers design and manage targeted, one-to-one email campaigns. Utilizing ClickAction's (Nasdaq:CLAC CLAC Convergence des Luttes Anti-Capitalistes (Canada) CLAC Christian Labour Association of Canada CLAC Civil Liberties Action Committee (Guyana) CLAC Comunità per le Libere Attività Culturali ) Email Relationship Management (ERM (Enterprise Relationship Management) An umbrella term with many shades of meaning over the years. It may refer to the management of information from any or all of an organization's customers, suppliers, business partners and employees. ) service, AdForce Mail is designed to enable marketers to grow profitable customer relationships and loyalty through targeted, permission-based email messaging that is tailored to a customer's designated interests. AdForce Mail complements AdForce's leading ad management and delivery services by enabling the delivery of highly targeted content and offers via email, and by helping companies develop targeted text, HTML HTML in full HyperText Markup Language Markup language derived from SGML that is used to prepare hypertext documents. Relatively easy for nonprogrammers to master, HTML is the language used for documents on the World Wide Web. , rich media and viral marketing An online advertising approach that functions somewhat like word-of-mouth. The "viral" refers to how quickly it propagates, but its purpose is not to cause damage like a computer virus, but to make an offer available to the masses. email campaigns quickly and easily. AdForce Mail features permission profiling tools, which increase customer loyalty while respecting customer privacy with opt-in messages and newsletters. AdForce Mail also features smart personalization, allowing companies to target and personalize offers based on customer profiles, demographic data and custom rules. Companies using AdForce Mail can customize every aspect of their email campaigns, from hosting and delivery to "unsubscribe To cancel a service. It is often possible to unsubscribe to an e-mail service by typing the word "unsubscribe" into a reply message. Contrast with subscribe. See opt-out. " requests and bouncebacks. In addition, AdForce Mail offers real-time tracking and reporting capabilities to help marketers optimize campaigns and improve response rates. Some other key features of AdForce Mail include: - HTML Offers - deliver graphically rich offers - Auto-sensing of HTML-capable browsers - Compile multiple offers in a single email - Streaming audio A one-way audio transmission over a data network. It is widely used on the Web as well as company networks to play audio clips and Internet radio. Computers in home networks stream audio (mostly music) to digital media hubs connected to home theaters. and video (HTML emails) powered by RadicalMail - Total messages sent, click-through rate The number of times a link on a Web page is clicked compared to the number of times it is displayed. Advertising royalties paid to Web sites are often based on click-through rate (CTR), and the amount paid per click-through is considerably higher than the cost of an ad that is displayed , bouncebacks - Target subscribers from any profile list as well as imported lists - Import existing subscriber data through client accessible user interface - Automatic list cleanup: de-dup, merge/purge, error checking, validation "AdForce Mail, featuring ClickAction's Email Relationship Management service, is an online marketing advantage for firms that recognize the value of expanding their current web-based advertising with permission-based email campaigns," said Joe Cortale, executive vice president of worldwide sales at ClickAction. "Offered with AdForce, our solution enables companies to open this new channel of email communication with complete control." "AdForce is expanding its service offering to provide our customers with a cost-effective way to achieve the combined benefits of leading web advertising services and powerful opt-in email campaigns," said Mark Bonham Bonham can refer to:
About ClickAction (www.clickaction.com) ClickAction Inc. (Nasdaq:CLAC) is a leading provider of eMarketing services that help businesses retain and grow profitable, one-to-one customer relationships. ClickAction Email Relationship Management (ERM) is a comprehensive service that enables marketers to conduct targeted permission-based email campaigns, collect and profile customer data, and access real-time results in an entirely Web-hosted environment. The service easily integrates with legacy databases, advancing the real-time management of customer data across all channels. ClickAction has developed thousands of email campaigns for over 200 world class clients and partners including: Brooks Brothers Brooks Brothers is the oldest surviving men's clothier in the United States, founded in 1818. The privately owned company is owned by Retail Brand Alliance, a spinoff of Luxottica, and is headquartered on Madison Avenue in New York City. , Nabisco, AdForce/CMGI, Sara Lee
Sara Lee Corporation (NYSE: SLE) is a global consumer-goods company based in Downers Grove, Illinois, USA. , Vicinity, Boise Cascade Office Products, and Dean and Deluca. ClickAction is a member of TRUSTe, an independent, non-profit organization whose mission is to build users' trust and confidence in the Internet by promoting the use of fair information practices, and CAUCE CAUCE Coalition Against Unsolicited Commercial Email , the Coalition Against Unsolicited Commercial Email, and works only with companies that are advocates of strict consumer privacy guidelines. For more information, visit www.clickaction.com. About AdForce (www.adforce.com) AdForce, LLC(R), a majority-owned operating company of CMGI, Inc., is "The Force in Digital Marketing"(TM) and a leading provider of centralized online advertising services, enabling publishers, rep firms and advertisers to leverage the unique advantages of the Internet as the first fully interactive medium. Deploying advanced scalable technology and backed by robust data centers, the AdForce service delivers billions of impressions monthly for some of the Internet's most prominent advertisers. AdForce provides a comprehensive suite of products, which allow advertisers and publishers to target, deliver, measure and analyze Internet advertising programs for the best results. AdForce has offices in Cupertino, CA, Costa Mesa, CA, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , NY, Europe and Hong Kong. AdForce, the AdForce logo, AdForce Mail and Force in Digital Marketing are trademarks of AdForce LLC. All other products and services mentioned may be trademarks or service marks of their respective owners. This release contains forward-looking statements which address a variety of subjects including, for example, the expected benefits, features, functionality and availability of the AdForce Mail service and the expected interoperability of the technologies and products of AdForce with those of ClickAction and other third parties. The following important factors and uncertainties, among others, could cause actual results to differ materially from those described in these forward-looking statements: AdForce's products and technologies may not successfully interoperate with those of ClickAction or other third parties; adoption of new laws and regulations affecting the provision of Internet advertising services, including laws and regulations covering privacy, pricing and content; AdForce's success depends on the advertising needs of its customers and the continued demand for Internet advertising in general; and increased competition and technological changes in the markets in which AdForce competes. For a detailed discussion of these and other cautionary statements, please refer to CMGI's filings with the Securities and Exchange Commission, including CMGI's Annual Report on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. for the most recently ended fiscal year. |
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