AdForce Delivers Business and Pleasure; Trading, Golf and Gaming Added to Broad Customer Base.

CUPERTINO, Calif.--(BUSINESS WIRE)--Nov. 17, 1999--

AdForce, Inc. (Nasdaq:ADFC), a leading provider of centralized, outsourced ad management and delivery services on the Internet, has added Tradehard.com (www.tradehard.com), Powersgolf.com (www.powersgolf.com), and The Online Gaming Guide (www.gaming-guide.com) to its fast growing customer base. These new customers are using AdForce Desktop 3.0(TM), a powerful new advertising management system designed to help web site publishers maximize ad revenue and minimize overhead costs.

"Vertical web sites represent a unique targeting opportunity for advertisers, enabling those sites to maximize ad sales revenue," said Chuck Berger, CEO of AdForce. "Tradehard.com, Powersgolf.com and The Online Gaming Guide are verticals that enjoy substantial visibility within their respective market segments, and AdForce is pleased to be able to provide the technology infrastructure to scale to their ad serving needs."

"As a subscription based website whose membership is doubling every few months, we were immediately attracted to AdForce's scalability," said Brett Nelson, VP of Business Development, TradeHard.com. "In addition, because our customer base of active market participants is one of the most highly desired target audiences, we knew our advertisers would appreciate AdForce's flexible ad targeting capabilities."

"As an extension of our golf guides in print, we're attracting new subscribers to our website," said William Anderson, president, PowersGolf.com. "AdForce's new Desktop 3.0 helps us reach and manage our hot target audiences which include a qualified range of casual to avid golfers in real-time."

"As online gaming reflects the glamour and excitement of real-world casinos and sporting events, we expect the migration rate to our website to grow rapidly," said Rob Cistaro, VP of Marketing, The Online Gaming Guide. "AdForce's highly scalable system provides us with the capacity to manage this kind of dramatic growth."

About Tradehard.com (www.tradehard.com)

TradeHard is the preeminent destination site for self-directed traders and active investors. We provide our subscribers with daily market commentary, advanced market analysis tools, and on-going educational material aimed at helping them make more informed trading decisions. Our addition of TradeHard101 and TradeHardNews makes us one of the only sites to offer a family of services appealing to all traders, regardless of experience level.

About Powersgolf.com (www.powersgolf.com)

For the last eight years Powers has been delivering complete and comprehensive information and unsurpassed value to golfers from Massachusetts to Virginia through our annualized editions of Powers Golf Guides. That same reliable information and value is at the core of PowersGolf.com, an expanding network of regional golf sites to serve golfers wherever they want to play.

About The Online Gaming Guide (www.gaming-guide.com)

The Online Gaming Guide indexes hotel casino resorts, online casinos, online sports betting, sports handicapping, interactive lotteries, interactive bingo and many other gambling related web destinations. The Online Gaming Gaming Guide wants you to stay ahead of the sports betting game. We are now offering "Live" lines to your favorite sporting events, 24 hours a day.

About AdForce (www.adforce.com)

AdForce is "The Force in .com Marketing"(TM) and a leading provider of centralized advertising services, enabling online publishers, rep firms and Internet advertisers to leverage the unique advantage of the Internet as the first fully interactive medium. Deploying advanced scalable technology and backed by robust data centers, the AdForce service delivers billions of impressions monthly for the Internet's most prominent advertisers. AdForce provides a comprehensive suite of products which allow advertisers and publishers to target, deliver, measure and analyze Internet advertising programs for the best results. AdForce has strategic partnerships with America Online, Inc. and Experian (formerly Metromail). The company has offices in Cupertino, CA, Costa Mesa, CA, and New York, NY.

This press release contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Act of 1934, as amended. These statements are subject to the "safe harbor" created by those sections. AdForce's actual results for future periods could differ materially from those predicted in these forward-looking statements. Factors that could cause actual events or results to differ include, but are not limited to its ability to maintain the performance and reliability of its systems, its need to continue scaling its systems successfully and to add new features and functionality to meet market demands, competitive pressures affecting AdForce and/or its customers, continued consolidation in the industry affecting AdForce's customers or competitors, and other risks described in AdForce's Registration Statement on Form S-1, as amended, and Form 10-Q for the period ended June 30, 1999, filed with the Securities and Exchange Commission. AdForce undertakes no obligation to update forward-looking statements to reflect events or circumstances occurring after the date of such statements.