AdForce Debuts Online Tracking Technology to Measure Ad Campaign ROI; AdForce Introduces TrackForce.CUPERTINO, Calif.--(BUSINESS WIRE)--Oct. 7, 1999-- AdForce, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : ADFC ADFC Allgemeiner Deutscher Fahrrad Club ADFC Australian Defence Force Cadets ADFC Altimetry Data Fusion Center ADFC Alcohol and Drug Free Community ADFC Advanced Digital Fire Control ), a leading provider of centralized cen·tral·ize v. cen·tral·ized, cen·tral·iz·ing, cen·tral·iz·es v.tr. 1. To draw into or toward a center; consolidate. 2. , outsourced ad management and delivery services on the Internet, announces TrackForce(TM), a digital-based tracking tool that empowers Advertisers to monitor web site activity, providing them with ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). information to make informed ad campaign decisions. AdForce developed TrackForce to address the needs of advertisers and agencies who are committed to optimizing online ad performance, effectiveness, and ROI for their clients. TrackForce helps online advertisers to understand consumer buying behavior beyond click-through rates The number of times a link on a Web page is clicked compared to the number of times it is displayed. Advertising royalties paid to Web sites are often based on click-through rate (CTR), and the amount paid per click-through is considerably higher than the cost of an ad that is displayed . TrackForce counts, tracks, and reports on specific activities of online users as they navigate (1) "Surfing the Web." To move from page to page on the Web. (2) To move through the menu structure in a software application. an advertiser's site. With this information, advertisers can take action and refine their ad campaign strategies to maximize the value of their ad spending dollars. "AdForce developed TrackForce based on feedback from our ad agency customers who needed in-depth information about ad campaign performance and advanced reporting capabilities," said Harish Rao, Executive Vice President, Operations and Technology. "TrackForce is the latest product in a series of superior ad management and delivery technologies that we plan to roll out this year, allowing AdForce to provide the most thorough campaign analysis in the industry. AdForce understands the value of our technology and will continue to invest heavily in our technology infrastructure and product development. We believe that this technology focus gives us a competitive edge over other centralized ad serving companies." TrackForce features AdForce Beacon Beacon, city (1990 pop. 13,243), Dutchess co., SE N.Y., on the E bank of the Hudson River; settled 1663, inc. in 1913 when Fishkill Landing and Matteawan villages were united. tags, real-time setup and maintenance, high capacity tracking, and fast and comprehensive reporting. AdForce Beacon Tags TrackForce utilizes AdForce's proprietary Beacon tag technology to count and correlate customer visits and transactions on the advertiser's web site. The proprietary Beacon tags developed by AdForce are assigned to destination pages to correlate AdForce Beacon events (visits, revenue) with ad campaigns. These Beacons track the number of users and the user activity on an Advertiser's web site. The AdForce Beacon counts the number of visits to this page and AdForce stores the user ID information. If no user ID is found, AdForce Beacon tags count the number of visits and classify clas·si·fy tr.v. clas·si·fied, clas·si·fy·ing, clas·si·fies 1. To arrange or organize according to class or category. 2. To designate (a document, for example) as confidential, secret, or top secret. them as non-ad events. The actual tracking activity occurs by matching the user ID data of the ad to the user ID of the Beacon event. AdForce protects the privacy of consumers by reporting only aggregated information and does not obtain or store name or address information on users. Real-time Setup and Maintenance TrackForce offers real-time setup, this means an AdForce customer can be live and operational within hours before or during a campaign. In addition, AdForce can track a campaign without excessive lead times. High Capacity Tracking TrackForce utilizes its Beacon tags to offer high capacity tracking. Advertisers can place an unlimited number of tags, and each can be used by multiple ad campaigns. User movements may be documented up to 10 advertiser pages deep per campaign. Fast and Comprehensive Reporting TrackForce's reporting is powerful because it allows advertisers to make educated decisions about ad creative, media placement, and site criteria. TrackForce reports are timely; the turnaround is 24 hours from the time the campaign is deployed. TrackForce gives Internet advertisers fast access to critical information that allows them to proactively manage their ad campaign strategy. TrackForce also saves customers time by providing four convenient, easy to run reports: Beacon Activity, ROI, Post-Click and Daily Trend. Beacon Activity Report The Beacon Activity Report helps Advertisers see the incremental Additional or increased growth, bulk, quantity, number, or value; enlarged. Incremental cost is additional or increased cost of an item or service apart from its actual cost. benefit that an ad campaign has on the Advertiser's site traffic. This high-level report provides visitor counts for all tagged pages and distinguishes between ad-generated traffic and non-ad traffic. ROI Report The ROI Report helps Advertisers optimize ad spending to increase ad ROI. This comprehensive report delivers ad performance by web site, content unit, banner ad A graphic image used on Web sites to advertise a product or service. Banner ads come in numerous sizes, but are often rectangles 460 pixels wide by 60 pixels high. Also 460 x 55 and 392 x 72 sizes are commonly used. , campaign, advertiser, data and numerous combinations thereof. Using this report, Internet advertisers can determine top-performing web sites and banners, allowing them to optimize ad dollar allocations. The ROI Report measures campaign effectiveness and calls to action. Post-Click Report The Post-Click Report can help Advertisers to optimize their web site customer acquisition process and site traffic flow. This report gives insight to aggregate customer behavior, patterns and trends within the advertiser's site. Online advertisers can use this report to determine the most popular pages, spot bottlenecks, site weaknesses and evaluate overall site retention. Daily Trend Report The Trend Report provides the daily trend of visitors to the advertiser's site. This report helps to evaluate the aggregate customer behavior over time, to monitor traffic patterns in response to deliberate site changes, and to spot abnormal changes in daily trends. About AdForce (www.adforce.com) AdForce is "The Force in .com Marketing"(TM) and a leading provider of centralized advertising services, enabling online publishers, rep firms and advertisers to leverage the unique advantages of the Internet as the first fully interactive medium. Deploying advanced scalable technology and backed by robust data centers, the AdForce service delivers billions of impressions monthly for some of the Internet's most prominent advertisers. AdForce provides a comprehensive suite of products, which allow advertisers, and publishers to target, deliver, measure and analyze Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. programs for the best results. AdForce has strategic partnerships with America Online See AOL. , Inc. and Experian (formerly Metromail). AdForce has offices in Cupertino, CA, Costa Mesa Costa Mesa (kŏs`tə mā`sə), city (1990 pop. 96,357), Orange co., S Calif., on the Pacific south of Santa Ana; inc. 1953. It is a transportation, residential, and light industrial center. , CA, and New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , NY. This press release contains certain forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Act of 1934, as amended. These statements are subject to the "safe harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. " created by those sections. AdForce's actual results for future periods could differ materially from those predicted in these forward-looking statements. Factors that could cause actual events or results to differ include, but are not limited to its ability to maintain the performance and reliability of its systems, its need to continue scaling its systems successfully and to add new features and functionality to meet market demands, competitive pressures affecting AdForce and/or its customers, continued consolidation in the industry affecting AdForce's customers or competitors, and other risks described in AdForce's Registration Statement on Form S-1, as amended, and Form 10-Q Form 10-Q See 10-Q. for the period ended June 30, 1999 filed with the Securities and Exchange Commission. AdForce undertakes no obligation to update forward-looking statements to reflect events or circumstances occurring after the date of such statements. |
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