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AdForce Continues Strong Growth, Hits 450 Million Ads Per Day; Technology Scales to Customers' Growing Demand.


Business Editors/High-Tech Writers

CUPERTINO, Calif.--(BUSINESS WIRE)--Jan. 11, 2000

AdForce, Inc. (Nasdaq:ADFC ADFC Allgemeiner Deutscher Fahrrad Club
ADFC Australian Defence Force Cadets
ADFC Altimetry Data Fusion Center
ADFC Alcohol and Drug Free Community
ADFC Advanced Digital Fire Control
), a leading online provider of centralized cen·tral·ize  
v. cen·tral·ized, cen·tral·iz·ing, cen·tral·iz·es

v.tr.
1. To draw into or toward a center; consolidate.

2.
, outsourced ad management and delivery services, today announced it is now serving up to 450 million Internet ads per day worldwide at a rate of up to more than 6,000 digital advertisements per second.

AdForce was serving slightly more than 100 million ads per day at the beginning of 1999, and increased its volume by 350 percent over the course of the year. AdForce has realized this dramatic growth by maintaining offices and data centers in Costa Mesa Costa Mesa (kŏs`tə mā`sə), city (1990 pop. 96,357), Orange co., S Calif., on the Pacific south of Santa Ana; inc. 1953. It is a transportation, residential, and light industrial center.  and Cupertino, California, New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
, Beijing, and Hong Kong Hong Kong (hŏng kŏng), Mandarin Xianggang, special administrative region of China, formerly a British crown colony (2005 est. pop. 6,899,000), land area 422 sq mi (1,092 sq km), adjacent to Guangdong prov. .

"Our infrastructure has stood the test of time, and continues to scale to meet the demands of our fastest growing customers, handling their growth while also absorbing fluctuations of 50-75 million additional ads per day," said Chuck Berger, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of AdForce. "In the face of this tremendous growth, I'm particularly pleased that AdForce continues to maintain a superior level of customer service and seamless technical support. We are the market leader in uptime and customer satisfaction."

About AdForce (www.adforce.com)

AdForce is The Force in Digital Marketing(TM) and a leading provider of centralized advertising services, enabling online publishers, rep firms and advertisers to leverage the unique advantages of the Internet as the first fully interactive medium. Deploying advanced scalable technology and backed by robust data centers, the AdForce service delivers billions of impressions monthly for some of the Internet's most prominent advertisers. AdForce provides a comprehensive suite of products which allow advertisers and publishers to target, deliver, measure and analyze Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads.  programs for the best results. AdForce has offices in Cupertino, CA, Costa Mesa, CA, New York, NY and Hong Kong.

This press release contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Act of 1934, as amended. These statements are subject to the "safe harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
" created by those sections. AdForce's actual results for future periods could differ materially from those predicted in these forward-looking statements. Factors that could cause actual events or results to differ include, but are not limited to its ability to maintain the performance and reliability of its systems, its need to continue scaling its systems successfully and to add new features and functionality to meet market demands, competitive pressures affecting AdForce and/or its customers, continued consolidation in the industry affecting AdForce's customers or competitors, and other risks described in AdForce's Registration Statement on Form S-1, as amended, and Quarterly Report on Form 10-Q Form 10-Q

See 10-Q.
 for the period ended September 30, 1999 filed with the Securities and Exchange Commission. AdForce undertakes no obligation to update forward-looking statements to reflect events or circumstances occurring after the date of such statements.
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jan 11, 2000
Words:470
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